The "three rural areas" are improving and the overall situation is proactive. Not long ago, the Central Committee of the Communist Party of China and the State Council announced the Opinions on Learning and Applying the Experience of the "1000 Village Demonstration and 10000 Village Renovation" Project to Effectively Promote the Comprehensive Revitalization of Rural Areas. This edition will launch a series of comments today to analyze new opportunities for development in the overall revitalization of rural areas, and to build a new picture of livable, employable and beautiful rural areas.

——Editor

 

To make "local specialties" an important engine to drive farmers' income and promote the overall revitalization of the countryside, we need not only the thinking of extending the industrial chain based on local specialties, but also the vision of looking beyond local specialties to see "local specialties"

 

Go back to my hometown and meet with my friends to find the "taste of childhood"; Visit relatives and friends, and bring local specialties as a gift; When returning from the holiday, parents filled their suitcases with local specialties... People feel the taste of home in local specialties, and also taste strong nostalgia.

A share of local specialties not only bears the nostalgia that cannot be abandoned, but also reflects the broad consumer market. In Weining Yi, Hui and Miao Autonomous County, Bijie, Guizhou, the local average altitude is 2200 meters, and the annual sunshine hours are more than 1800 hours. With the natural conditions of high altitude, low latitude, long sunshine hours, and large temperature difference between day and night, the apples planted here are deep colored, high sugar content, and good taste. With the vigorous promotion, the apple planting area of Weining County has reached 210000 mu and the output value has reached 1.2 billion yuan. The apple industry has become a sweet cause that has driven 168000 people to increase their income. Local specialties connect the development of agricultural industry at one end and the pockets of the masses at the other. The development of the apple industry in Weining County shows from one side that it is an important way to transform rural resource advantages and ecological advantages into product advantages and industrial advantages, and develop local products.

One side of water and soil has one side of taste. China has a vast territory and abundant resources. From the Northeast Plain to the Loess Plateau, from the Lingnan hills to the Yellow River basin, from the Jiangnan water town to the Land of Abundance, different climates, topographies, soils and other natural endowments have formed unique agricultural production conditions and bred local agricultural products with different characteristics. There is much to be done around local specialties.

Local products are regional products nurtured by unique local resources, and also an important symbol of the uniqueness of a place. Therefore, to do a good job in local products, we need to work hard on "characteristics". From Ningxia Zhongning medlar, to Liaoning Dandong strawberry, from Hebei Qianxi chestnut, to Jiangsu Xuyi crayfish, many cases of a special product making an industry and enriching people have inspired us that we can shape our competitive advantage by adjusting measures to local conditions, highlighting regional characteristics, reflecting local customs, and deeply cultivating "differentiation" and "characterization" in industrial development.

Some time ago, a cultural and tourism interaction between Heilongjiang and Guangxi made Heilongjiang cranberry "out of the circle" and more "hidden" specialties come into public view. Sichuan caviar, Guizhou matcha tea, Anhui foie gras... all these "hidden" specialties make many local netizens feel that the specialties are "hidden too deeply", and they are rarely heard of as locals. This not only shows that local products are rich, but also reminds us that to do a good job in local products, we need to polish the brand of agricultural products. This year, the No. 1 Document of the Central Committee put forward that "we should encourage local governments to vigorously develop characteristic industries in line with local conditions and support the creation of local characteristic brands." Based on local characteristic resources, we should pursue "stagger peak" in products, "unique" in quality, and promote the development of agricultural branding, which is a proper part of the title of the article on local specialties.

To make "local specialties" an important engine to drive farmers' income and promote the overall revitalization of the countryside, we need not only the thinking of extending the industrial chain based on local specialties, but also the vision of looking beyond local specialties to see "local specialties". The picturesque rural scenery, the time-honored cultural tradition, the distinctive village buildings, and the rich and colorful intangible cultural heritage projects are all attractive places in the countryside and important soil for the development of characteristic industries. If we play the characteristic card well, we can do something about "+culture", "+tourism" and "+ecology", develop eco-tourism, folk culture, leisure and sightseeing and other forms of business, so as to make the local characteristic industry more attractive and competitive.

General Secretary Xi Jinping stressed that "to promote the revitalization of industries in all regions, we should thoroughly understand the three words of" local specialties "." We should find the right way, find a way out in the word of "local specialties", seek differences in the word of "special specialties", work hard on the word of "production", rely on agricultural and rural characteristic resources, and seek benefits from the development of multiple functions of agriculture and the exploration of multiple values in rural areas, We should seek benefits from the integrated development of primary, secondary and tertiary industries, strengthen the leading role, supplement the chain, develop the industry, build brands, and promote the upgrading of the whole chain of rural industries. Each unique and excellent, unique and beautiful, and unique and strong local specialty will better help the overall revitalization of the countryside.

People's Daily (March 20, 2024, 5th Edition)

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