On June 15, with Lionel Messi's "lightning goal" after the opening game, the Argentine men's football national team defeated the Australian men's football national team 2-0 in the international football invitational match held in the "New Workers' Stadium". The international invitational match held in Beijing made the whole world feel the love and enthusiasm of Chinese fans for football.

This time Messi led the Argentine men's football team to China to participate in the invitational match with the Australian men's football team. Since June 10, World Player of the Year Lionel Messi has arrived in Beijing, and his every move has become the focus of Chinese fans.

In order to get a glimpse of Messi, many fans came to Beijing from cities thousands of miles away. It is said that this game attracted more than 50000 fans to the scene to watch the game, and the blue and white shirt colors became the main colors of the audience. During the match, the fans lit up the lights of their mobile phones and shouted "Messi, Messi". When Argentina launched a threatening attack, there was an upsurge of cheering at the scene. Once Messi got the ball, there would be deafening cheers. It can be seen that the vitality of Chinese football is returning day by day and its potential is releasing day by day.

According to relevant data, the total number of fans in China is nearly 200 million, including about 30 million fans who regularly watch football matches, and nearly 60% of fans watch matches more than once a week. The enthusiastic participation of Chinese football fans and the huge scale of Chinese football fans make foreign soccer players envy them. This is also an important foundation for the reform and development of Chinese football market and the cultivation of Chinese football culture.

Since this year, the super attendance rate in domestic events has risen steadily, exceeding the level of the same period in 2019, and the number of spectators in eight matches has broken 10000. As a new event, Guizhou "Village Super League" has attracted a large number of grassroots fans through the efficient and convenient spread of mobile Internet, and is deriving a unique football cultural atmosphere and commercial value. With the development and improvement of China's football market, top overseas football events such as La Liga, French League and German League are optimistic about the Chinese market. China offices have been set up to attract Chinese fans.

With the development of society, the scale of China's sports market has further expanded. It is not difficult to see that the development potential of China's football market is huge and is expected to be considerable, whether driven from outside or excavated internally.

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