In the first quarter of 2024, the global mobile phone sales ranking was released, and Apple fell and Xiaomi's voice soared

According to IDC Global Quarterly mobile phone According to the preliminary data of tracker, in the first quarter of 2024 (1Q24), the global smartphone shipments increased by 7.8% year on year, reaching 289.4 million units. Although the global market still faces macroeconomic challenges, this is the third consecutive quarter of shipment growth, which is a strong sign that the recovery momentum is good.

"As expected, the smartphone market continues to move forward, and market optimism is gradually increasing among major brands," said Ryan Reith, group vice president of IDC Global Mobile and Consumer Device Tracker. "Although Apple successfully won the first place at the end of 2023, Samsung successfully reestablished its position as a leading smartphone supplier in the first quarter. Although IDC expects that these two companies will continue to maintain their positions in the high-end market, Huawei's recovery in China and Xiaomi, Chuanyin The significant growth of OPPO/OnePlus and vivo may enable these two companies to seek expansion and diversification fields. As the recovery progresses, we may see large companies increase their market share, while small brands struggle in the competition. "

"The smartphone market is getting rid of the turbulence of the past two years and becoming more powerful and different," said Nabila Popal, research director of IDC's global tracking team. "First, we continue to see the growth of value and average selling price (ASP), because consumers choose more expensive devices, knowing that they will keep their devices for a longer time. Second, power is shifting among the five major companies, and this trend may continue as market participants adjust their strategies in the recovering world.

Xiaomi is making a strong return from the sharp decline in the past two years, while Median is growing actively in the international market and has become a stable presence among the five major companies. In contrast, although the first two companies both showed negative growth in the first quarter, Samsung seems to be more stable than in recent quarters. "

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