OPPO Liu Zuohu: In the next 10 years, the core carrier of AI will still be mobile phones

On February 20, 2024, OPPO held an AI strategy conference, which comprehensively elaborated OPPO's thinking and insight in the AI field. After the press conference, OPPO related responsible person mobile phone The development trend and OPPO's strategic layout were interviewed, and OPPO's views on the concept of AI mobile phone, the construction of AI ecology, the development of mobile phone AI technology and other issues were expounded. The guests interviewed included Liu Zuohu, chief product officer of OPPO, and Zhang Jun, product director of OPPO AI Center.

one For AI mobile phones, the underlying logic is connectivity services

At this AI strategy conference, the most striking thing was that OPPO first proposed the concept of AI mobile phone, and defined it as having four major standards: "creative ability, self-learning ability, real world perception ability, and efficient use of computing power".

When talking about why these four capabilities are regarded as the standard, Liu Zuohu said that "(AI mobile phone) can not simply talk about the change of mobile phone form or the change of mobile phone interactive interface, which is only a superficial thing. At the core level, OPPO has always been thinking about the industry changes brought by AI mobile phone and its value to users." He stressed that AI mobile phone should not only stay on the surface of the change, Instead, we should pay attention to the industry change and user value improvement it brings. AI mobile phones will become super assistants of users in the future, connecting isolated APP services through self-learning, and providing one-stop, user centered service experience. The interactive interface may be diversified, such as voice entrance and visual entrance, aiming to simplify the user's operation process.

For how to make AI mobile phones, Zhang Jun believes that AI mobile phones need a full stack layout. First, at the hardware platform level, OPPO cooperates with chip manufacturers to explore how to optimize the deployment of adaptive AI, improve AI computing power, achieve heterogeneous computing and efficient resource allocation, and focus on the integration and utilization of sensors.

Secondly, at the operating system (OS) level, OPPO starts from the bottom Software Both architecture and agent application have layout. The underlying software architecture will be adjusted accordingly due to the development of AI technology, such as power control, computing power allocation, memory management, etc. As the core part of intelligent OS, agent has three capabilities: planning, memory and tools.

For this problem, Liu Zuohu believes that AI's challenges in mobile phones mainly focus on three aspects: accurate perception of the real world, strong computing power and the advancement of the algorithm. In response to these challenges, OPPO is actively planning:

In terms of computing power, facing the problem of bandwidth bottleneck between CPU and memory, OPPO has a dedicated team dedicated to researching and exploring solutions, which may even involve fundamental changes in the hardware platform architecture; In terms of perception, although the perception ability of current cameras and microphones is still limited, OPPO firmly believes that with the progress of technology, the hardware perception ability will be greatly improved in the future; In terms of algorithms, OPPO is investing a lot of resources in the research and development of advanced algorithms, including training its own large models to better understand and meet user needs.

With the explosion of AI, Rabbit, AIPin and other new hardware have also emerged in a centralized manner, which more use voice as the main interactive interface, and weaken the importance of GUI (graphical user interface). For this trend, Liu Zuohu said that from the perspective of the main channels for human access to information, vision is the main source of information. Although products that interact only through sound or hearing (such as AIPin) may exist and have value under specific scenarios and differentiated needs, the importance of visual interaction cannot be ignored. He predicted that in the next 10 years, mobile phones will still be an indispensable device in people's lives, and their form may change, but will not change fundamentally.

At the same time, he believes that the interaction mode of mobile phones will be developed and improved, and voice input may become one of the more direct and efficient input modes, but other forms such as text input will continue to exist in occasions that are not suitable for voice input (such as in elevators). Overall, although voice and other innovative interaction modes will continue to evolve, graphical user interface (GUI) will still be a very important interaction mode.

Zhang Jun further explained the significant differences between AI mobile phones and traditional smart phones, which are embodied in four aspects: autonomous learning ability changes interactive experience; Efficient use of computing resources to adapt to the end deployment of large models; Have the ability to generate content and provide intelligent services; Stronger perception ability to realize all-round intelligent experience. These characteristics require comprehensive improvement in hardware computing power, algorithms, sensors, etc.

two AI ecology, opening is the main theme

In the current AI tide, all manufacturers have launched their own AI services, but for users, a large enough ecosystem is obviously essential to have a real smart experience. In terms of ecological construction, both respondents expressed the importance of jointly building ecology.

Liu Zuohu said, "Our appeal is to jointly build this ecosystem, because only in this way, I think this matter is likely to succeed, so it must be all people to win together. It is not based on the interests of OPPO, but based on the big strategic opportunity of the entire Chinese AI mobile phone to think about this issue. We just stand out today to raise the flag and appeal to everyone. To define these standards and interfaces, we must work together to define them. These service ecosystems must also be built together, and we certainly hope that all of us will work together to achieve win-win results. "

Zhang Jun mentioned that OPPO's AI Pro agent development platform will be officially released in 2024. This platform will open OPPO's AI capabilities to partners, and use these capabilities to prosper the AI mobile experience. "OPPO has always advocated that ecological partners should benefit and win together here. This kind of ecology is possible. I think it is the most important premise for the establishment of ecology. Without this premise, this ecology cannot be built," said Zhang Jun.

For AI capability, computing power is also a threshold that restricts its popularity. In this regard, Liu Zuohu said that OPPO's first step at present is to launch large models on high-end platforms. For the low-end platform, in the big environment of increasing computing power, it may soon have the ability to be close to the high-end platform.

With regard to the real world perception ability of mobile phones, Zhang Jun believes that the current sensors on mobile phones already have certain functions, and with the development of technology, new sensors will be added to improve the perception accuracy of environmental factors such as temperature, humidity, etc. OPPO is facing several challenges of AI in mobile applications, including how to accurately perceive the real world, strengthen computing support, and improve the advancement of algorithms. OPPO not only jointly explores the bottleneck of optimizing computing power transmission at the chip level, but also continues to invest in research and development to improve perception and training large models.

three Write at the end

From the whole interview, we can see that OPPO's investment in AI is not just about shouting slogans. From the capability system of AI mobile phones to the construction of AI ecology, OPPO has a very clear plan. The AI functions such as AIGC elimination and call intelligence summary that have been implemented have also been integrated into the daily use of users, becoming real common functions, providing OPPO with differentiated competitiveness.

Behind this series of advantages, there is no doubt that OPPO has a deep insight into user needs. As Zhang Jun said in the interview, "after the experience is done well from the same track, users will naturally be willing to use it because it is his just need."

This article is an original article. If it is reproduced, please indicate the source: OPPO Liu Zuohu: In the next 10 years, the core carrier of AI will still be mobile phones https://mobile.zol.com.cn/856/8568994.html