The short video release and live broadcast project of China Securities Journal's capital market finance and economics takes investors in the capital market as the target audience. Through selecting hot market news, authoritative interpretation of policy information, and integration and grafting with existing resources, it becomes the entry point for the media to speed up the in-depth integration and development, and through financing news information, it realizes "flexible" investor education. At the same time, the project actively constructs the "Golden Bull Ecosphere" of the newspaper office and launches the live broadcast column "Golden Bull Comes". With the help of this project, China Securities Journal has realized the migration of its communication power and influence from the newspaper and online to the mobile end, and effectively explored the integration and transformation mode of financial securities media products.

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