On the evening of May 20, the National Consumer Goods Trade in Activity - Jiangsu Station Activity and the Launching Ceremony of "Jiangsu New Consumption · Summer Night Life" themed consumption promotion activity, sponsored by Jiangsu Provincial Department of Commerce and Yangzhou Municipal People's Government, was successfully held in Yangzhou. At the event site, the Provincial Department of Commerce released the overall activity arrangement of "Suxin Consumption · Summer Night Life".

One key policy was introduced to continuously stimulate market vitality. Together with relevant provincial departments, we will study and issue the implementation plan of our province on promoting the exchange of old consumer goods for new ones, focusing on promoting the exchange of cars for "energy", household appliances for "intelligence" and the "renewal" of home furnishings and kitchens. Through 12 specific measures, we will gradually establish an effective mechanism of "getting rid of the old more easily and replacing the new more willingly" to better meet the people's needs for a better life.

Focus on four key industries to effectively improve consumption level. This activity starts in May and lasts until September. Focusing on four key industries, such as automobile, household appliances, home decoration, kitchen and bathroom, and catering, the province will carry out more than 1800 consumption promotion activities, including more than 600 old for new activities, organize nearly 30000 commercial circulation enterprises to participate, constantly strengthen the supply of consumer quality, optimize the assured consumption environment, and improve the level of consumption.

5 key activities were held to continuously release consumption potential. First, jointly with the Provincial Department of Finance, we carried out a special campaign to promote consumption of green energy-saving appliances across the province, and gave financial subsidies to consumers who bought green energy-saving appliances offline. The second is to hold the Jiangsu Second hand Car Consumption Festival, launch ten thousand of the best selling cars, issue car purchase subsidies, fuel cards or electricity cards, and provide free vehicle evaluation and preferential loan policies. Third, "Suxin Consumption and Sales Competition" was held to select 100 winners from five industries. The fourth is to carry out the special activity of "Three Entries and Three Promotions" of time-honored brands in 2024, to show the brand image of time-honored brands in our province, which are striving for perfection, authentic and honest. The fifth is to hold the sixth "Double Product Online Shopping Festival", select and recommend excellent enterprises in the province to participate in the sixth "Double Product Online Shopping Festival", and support e-commerce platforms to expand online sales and brand communication.

With the successive launch of the "Suxin Consumption · Summer Night Life" series of activities in the province, the "heat" of the province's consumer market will be greatly enhanced, potential consumption will be stimulated, and the consumer market will be further recovered. (Wang Mengran)

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