People's Daily, Beijing, March 13 (Ma Junhua) Today, the 2023 Changchun Rice and Fresh Corn Beijing Promotion Conference hosted by the Changchun Municipal People's Government and organized by the Changchun Municipal Food and Materials Reserve Bureau was held in the New Media Building of the People's Daily. Changchun Municipal People's Government, Changchun Municipal Food and Materials Reserve Bureau and other relevant leaders and the People's Daily and other media jointly participated in the promotion activity.

On site promotion meeting. Photographed by Shi Tianjiao on People's Daily Online

In this promotion meeting, the authoritative media platform of People's Daily Online introduced the development process and results of Changchun rice and fresh corn brands, aiming to accelerate the brand construction of Changchun rice and fresh corn, achieve brand value improvement, help Changchun's grain industry to develop by leaps and bounds, and let Changchun rice and fresh corn go out of Changchun to the table of more people.

Changchun, located in the hinterland of Songliao Plain in Northeast Asia, is the world famous "golden corn belt" and "golden rice belt", a major grain producing city in China, an important national commodity grain production base, and a high-quality rice and corn production base in Jilin Province. Yushu, Nong'an and Gongzhuling are among the top 3 grain producing counties in China.

Cao Wu, Vice Mayor of Changchun Municipal People's Government, delivered a speech. Photographed by Shi Tianjiao on People's Daily Online

At the promotion meeting, Cao Wu, Vice Mayor of Changchun Municipal People's Government, delivered a speech. He said that in recent years, Changchun has continued to build Changchun rice and Changchun fresh corn brands according to the construction idea of "variety quality, planting standardization, business industrialization, refined processing, brand name, and high-end products", More than 70 promotional activities and grain production and marketing cooperation activities have been participated in or held in nearly 30 large and medium-sized cities across the country.

"Changchun rice has become Changchun's' platinum card 'with its unique quality of' moist, soft, elastic, smooth, and fragrant ', and Changchun fresh corn has become Changchun's' gold card' with its distinctive characteristics of 'sweet, waxy, crisp, tender, and fresh'." Cao Wu said that he hoped to build a platform for Changchun rice and Changchun fresh corn display through this promotion meeting, and make Changchun's "double gold" card known, Let Changchun grain settle in Beijing, take root in Beijing, and realize the complementary advantages of production areas and sales areas.

Finally, Cao Wucheng sincerely invited everyone to visit Changchun for investigation. "We hope that Changchun's high-quality rice and fresh corn will become the favorite food on the table of Beijing citizens, and will expand the space for cooperation with Beijing in the agricultural field. We also sincerely hope that more friends can understand Changchun and build a new channel for strategic cooperation and win-win development."

Lu Tianheng, Secretary of the Party Leadership Group and Director General of Changchun Grain and Materials Reserve Bureau, introduced it. Photographed by Shi Tianjiao on People's Daily Online

Lu Tianheng, Secretary of the Party Leadership Group and Director of Changchun Grain and Materials Reserve Bureau, made a keynote presentation. He said that in recent years, Changchun has focused on building Changchun rice and fresh corn brands, and has successively cultivated famous rice brands such as "Songjiang Baishun", "Bijiang Snow Jade", "Eight Bowls" and "Jiyu", and well-known fresh corn brands such as "Nongsao", "Dele", "Lulu Snow" and "Xiangyu", The brand awareness and influence of Changchun rice and fresh corn have significantly increased. China Food Industry Association awarded Changchun City as the "City of High quality Japonica Rice in China", Dehui City as the "Town of High quality Rice in China" and Gongzhuling City as the "Town of Chinese Corn".

Lu Tianheng introduced the ecological advantages, industrial advantages and brand advantages of Changchun rice and Changchun fresh corn. "Appropriate temperature, abundant precipitation, sufficient sunshine and fertile black land provide superior natural conditions for Changchun's grain production." Lu Tianheng said that Changchun City should keep in mind the instructions, focus on the general requirements of accelerating the first realization of agricultural modernization, take Changchun rice and fresh jade rice as strategic emerging industries, and adhere to government promotion, project driven and innovation driven, Market leading, policy incentive and brand leading gradually form new rice industry cluster and corn industry cluster.

Guests visited Changchun Rice and Fresh Corn Exhibition Area. Photographed by Shi Tianjiao on People's Daily Online

At present, there are 314 registered rice processing enterprises in Changchun, with an annual processing capacity of more than 5 million tons and an annual actual processing capacity of more than 2 million tons of rice; The annual yield of fresh corn is about 1 billion ears. The city has three regional rice brands, including Changchun rice, Yushu rice and Jiutai tribute rice, with more than 300 enterprise owned brands; The cultivated fresh corn backbone enterprises have exported their products to 16 countries and regions.

On site exhibition area. Photographed by Shi Tianjiao on People's Daily Online

Lu Tianheng said in the promotion, "Today, we will build a bridge for Changchun rice and fresh corn industry to exchange what we need, promote each other, and achieve win-win development, which will further enhance the popularity, reputation, and market competitiveness of Changchun rice and fresh corn brands, and achieve brand popularity, industry strength, farmers' income, and enterprise efficiency. We are looking forward to bringing Changchun rice and fresh corn into Beijing, into the country and into the dining table of thousands of families. "

Signing phase. Photographed by Shi Tianjiao on People's Daily Online

At the promotion meeting, Beijing Xinfadi Market Center, Beijing Jinyaxin Technology Co., Ltd. and Beijing United Qiyuan Technology Co., Ltd. respectively held a strategic cooperation signing ceremony with Changchun Rice Association, Jilin Nongsao Food Co., Ltd., Jilin Jinyu Rice Industry Co., Ltd. and Jilin Liangyu Food Co., Ltd., and established a cooperation mechanism of connectivity, mutual benefit, Actively promote the brand of Changchun rice and fresh corn, and send Changchun high-quality, characteristic and healthy rice and fresh corn to the "table of more people".

Round table dialogue. Photographed by Shi Tianjiao on People's Daily Online

At the promotion meeting, Gu Huanyu, the official of Xinhua premium brand of Xinhua News Agency, Zhao Mingzhu, the president of Changchun Rice Association, Li Guangdou, a famous brand strategy expert, and Sui Shuxia, the chairman of Jilin Nongsao Food Co., Ltd. jointly held a round table dialogue on the theme of "Changchun rice and fresh corn brand promotion".

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