58 "Turn" War: Ali Xianyu, a war without retreat

The domestic second-hand trading market, which has just started a bit of splashing, has seen another surge.

It is Tencent that threw a stone into it this time. 58 Group's second-hand trading platform "Zhuanzhuan" announced in April this year that it had reached a final agreement with Tencent to obtain the latter's round A financing of $200 million.

"We don't lack this money," Yao Jinbo explained to 36 Krypton. "Turning around" Tencent's investment is to find a "strong ally, a strategic consideration".

In other words, Yao Jinbo wants to seize Tencent as the backer to fight against the powerful enemy: the idle fish born in Taobao.

Today, the traffic has almost disappeared, and the two sides are competing for a rare, hundreds of billions of yuan, and the growing market.

"The data is rising every week," Yao Jinbo said excitedly to 36 Krypton. The last time there was such growth was when the mobile Internet started a few years ago. "" He recently bought a table tennis racket on Zhuanzhuan, and the Kindle was also bought there.

Yao Jinbo is also a little regretful. If only he could do the rounds earlier. In the past two years, second-hand idle transactions, the "old business" of the Internet, suddenly took on new vitality. On the one hand, thanks to the popularity of mobile payment, on the other hand, the consumption upgrade makes people have more good things to sell. According to the 2016 Sharing Economic Development Report, China's idle market in 2016 reached 400 billion yuan, and it is expected that the overall value of this market will at least double in the next two years.

The idle fish was launched in June 2014, a whole year earlier than the transfer. According to Chen Weiye, the CEO of Xianyu, Xianyu Mobile+PC At present, the total access volume of the client has exceeded 200 million, and the number of users has also exceeded 200 million. By the end of March last year, idle fish had sold 1.7 idle trading items 100 million pieces. "So some people compare us with Zhuanzhuan. I think this is the biggest misunderstanding of idle fish," Chuduan said.

In Alibaba's 2016 Q1 financial report, leisure fish, nail and other emerging businesses are called "four small flower Dan" together, and have integrated Taobao auction. In addition, Alibaba has also invested 100 million yuan in idle fish, which shows that Alibaba attaches great importance to idle fish.