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2024 Hunan International Cultural Tourism Festival will be held in Zhangjiajie on May 31

09:13, May 23, 2024 | Source: People's Daily Online - Hunan Channel
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 Press conference site. Photographed by Xiang Yu, a reporter from People's Daily Online
Press conference site. Photographed by Xiang Yu, a reporter from People's Daily Online

People's Daily Online, Changsha, May 23 (Reporter Xiang Yu) On May 22, the press conference of 2024 Hunan International Cultural Tourism Festival and Ctrip's global partner Hunan (Zhangjiajie) Inbound Tourism Conference was held in Changsha. At the meeting, Shang Bin, Deputy Director General of the Department of Culture and Tourism of Hunan Province, announced that the event would be held in Zhangjiajie from May 31 to June 4.

Hunan International Cultural Tourism Festival has been held for 19 times since 2002, and has become one of the well-known cultural tourism festivals in China. The theme of this activity is "Hello Hunan Meet Zhangjiajie", with the promotion of international tourism consumption and the ecological upgrading of tourism industry as the main theme, with one session as the main content, and international exchanges as the core, to build a global exchange and cooperation platform for Hunan culture and tourism, and accelerate the recovery and development of inbound tourism.

During the event, there will also be 2024 Ctrip Word of mouth Global Award Ceremony, 2024 Hunan International Cultural Tourism Festival and the opening ceremony of Ctrip's global partner Hunan (Zhangjiajie) Inbound Tourism Conference, Ctrip's global partner Hunan (Zhangjiajie) Inbound Tourism Conference, Zhangjiajie and Xiangxi Prefecture Cultural Tourism Project Product Trail and other activities, With the help of domestic and overseas tourism resources of Ctrip Group, it will also carry out global tourism market promotion activities in Hunan to accelerate the recovery and development of inbound tourism.

In addition, this event is the first time that the Ctrip Group Conference IP Envision 2024 Global Partners Conference has landed in Hunan. At that time, more than 1000 foreign high-end tourism guests from more than 50 countries and regions will be invited to participate in the event to continuously export Hunan's cultural and tourism image to the world and help build a world-class tourism destination in South Lake; Cooperate with the whole province of Hunan to achieve resource docking, investment promotion and industrial alliance with global partners, create Hunan cultural and tourism industry demonstration projects, and enable Hunan cultural and tourism industry investment to improve quality and efficiency.

It is reported that inbound tourism in Hunan has developed rapidly since this year. In the first quarter, Hunan received 406100 inbound tourists, a year-on-year increase of 14.28 times; The foreign exchange income from inbound tourism reached US $127.5192 million, a year-on-year increase of 23.71 times. Data shows that Zhangjiajie is still the first choice destination for inbound tourists in Hunan, and South Korea is the main source of tourists in Zhangjiajie.

(Editor in charge: Tang Lihan, Peng Yingbing)

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