Eating a bowl of local fried rice noodles, picking up some exquisite porcelain, watching the splendid fireworks light up the night sky... These days, Liling, a small city in eastern Hunan, is bustling. This county-level city, which has the reputation of "Millennium Ceramic Capital" and "Home of Firecrackers", is deeply integrating "culture and tourism+" with leading industries, and using vivid scenes to win "large traffic" for "small places".
Liling "Three Treasures" Unlock New Play
On the evening of April 30, more than 20000 Liling fireworks burst in the sky over Taozi Lake. With people's exclamations, colorful fireworks streamed down like shooting stars or silver waterfalls, opening a grand prelude to Liling's May Day cultural tourism.
Fireworks shine brightly. Photographed by Liu Shan on people.com.cn
On the first day of the long holiday, a large-scale annual "Fried Rice Noodles Festival" was held on both sides of a river in Liling City. Nearly 200 flour shops were distributed in scenic spots on both sides of the river. They were free of charge during the specified period of time, which attracted a lot of people.
Liling has the "three treasures" of ceramics, fireworks and stir fry. With the rise of the "county tourism craze" in recent years, more and more tourists have begun to choose the "reverse tourism" of "small and beautiful", and Liling's "traditional industry" has also shown new vitality.
Today, the free porcelain picking up area and low price porcelain picking up area of the major ceramic factories have become a must for visitors to visit the online red card punching points. "porcelain picking", a characteristic play that gradually emerged from the circle last year, is "sweeping" a large amount of traffic in Liling and opening a small incision for ceramic culture to enter young groups.
Zhang Wen (a pseudonym), a sophomore at Changsha University of Technology, is a native of Liling. She took two foreign students back home to pick up porcelain during the May Day holiday. Zhang Wen said that the interesting part of "picking up porcelain" is the process of picking up. It is a pleasant surprise to find the objects that you like in piles of "porcelain mountains" at a very low or free price.
Low price porcelain picking area. Photographed by Liu Shan on people.com.cn
"Liling's ceramics are of high quality, large output and have a long market. Many European and American countries use the porcelain produced here. We sincerely welcome you to come to Liling to experience the joy of 'picking up porcelain'." Shen Guai, the relevant person in charge of Liling Luyuan Ceramics Manufacturing Co., Ltd., said that since the beginning of last year, many porcelain factories have opened picking up areas and provided packaging services.
New scenes shape new culture and tourism brands
Along the banks of the Lujiang River, there is a long market and a huge crowd of people walking around Liling. Tourists can often be seen taking group photos in front of the art wall with the word "Liling" printed on it. Handmade ceramic shops are crowded with people, and the festival atmosphere is strong.
From April 29 to May 1, the 5th China Fireworks and Firecrackers Expo and 2024 Liling Fireworks and Firecrackers Fair was held, with 15000 square meters of exhibition area, more than 100 fireworks and firecrackers enterprises participating in the exhibition, and 17 specific activities, which will promote the inheritance and innovation of the fireworks and firecrackers industry.
Tourists check the fireworks products. Photographed by Liu Shan on people.com.cn
From May 1 to May 3, the 2024 Zhuzhou Summer Tourism Festival and the second Liling Fried Rice Noodles Festival will be heated again. During this period, Liling Fried Rice Noodles Standard and Liling Fried Rice Noodles Logo will be released, and the whole city will be engaged in a big competition of fried rice Noodles, integrating the elements of the times into the development.
Based on the historical resource endowment and giving play to the advantages of leading industries, how can the new cultural and tourism scene light up the city brand?
Firecracker Expo and Fried Rice Noodles Festival, the two major festivals held around the May Day, promote production and revitalize the city, and polish Liling's logo brand more brightly.
At the same time, the Spring Bamboo Shoots Festival of Junzi Mountain, the first Liling Kiln Food Festival, and the "Rural Lawn Camping Concert" series of sub activities in Jinhuwan Scenic Area were also held at the same time. The porcelain picking map, accommodation map, and scenic spot map were released to expand the cultural tourism momentum of the whole county from point to surface.
"Pick up porcelain, play with fireworks, eat stir fry, watch big dramas", these Liling featured cultural tourism IP are gradually taking shape to welcome visitors from all over the world.
(Editor in charge: Tang Lihan, Peng Yingbing)
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