Wang Feng, the former deputy inspector of Hunan Provincial Department of Commerce, presented the honorary award to the general manager of Hanwang Wine Sales Company. Drawings provided by the unit
On January 20, at the 2023 Hunan Liquor Industry Event Conference and 2024 Hunan Liquor Enterprises New Year Gathering held in Changsha, "Han King Cup - Wine King Competition" won the Brand Marketing Innovation Award of 2023 Hunan Liquor Industry Event.
When it comes to the brands of soy sauce wine in Hunan, we must talk about the Hanwang wine industry from Maotai Town, Guizhou Province. As the sauce wine brand created by Hunan Liquor Industry and Hunan Army, it has received the strategic investment of Mr. Mao Zhongwu from Sany Group. In recent years, under the operation of the marketing team led by Mao Zhongwu, Hanwang Wine has made remarkable achievements in the Hunan market. It has not only successfully planned and held four "529 Soy Wine Culture Festival" and more than ten "Wine King Competition" and other key activities, but also cultivated the Loudi market in Hunan as the first model market of more than 10 million levels.
The scene of Hunan Chenzhou Wine King Competition on January 14, 2024. Drawings provided by the unit
Recently, Hanwang Wine opened its first "Wine King Competition" in Chenzhou in 2024. The theme IP activity of Wine King Competition of Hanwang Liquor Industry has gradually become the representative of liquor industry to explore innovative marketing mode
The Wine King Competition is a brand promotion activity jointly organized by Hanwang Wine Industry and local wine industry associations, and invited the news media to participate in the wine tasting event. With the concept of popularizing the knowledge of sauce wine culture and advocating healthy drinking, consumers can identify good wine and drink healthily through standard tasting! The contestants do not compare their alcohol consumption and speed, but only their tasting ability. They use the blind evaluation method to identify the corresponding liquor products by smelling the fragrance and tasting the drinks. They can win if it takes the shortest time and the most pairs of drinks.
Zhong Linian, the head of brand publicity of Hanwang Wine, took a photo with the honorary awards. Drawings provided by the unit
The Wine King Competition is the last brand new marketing attempt of Hanwang Wine Industry in brand promotion and consumer cultivation with the theme of quality marketing. Since 2021, dozens of events have been held across the country, which has caused widespread participation. Unique, novel and highly innovative quality marketing activities have created a pioneer in experiential marketing in the liquor industry, Become a marketing model of liquor industry.
Yang Wenming, General Manager of Hanwang Wine Sales Company, was interviewed by the on-site media. Drawings provided by the unit
Yang Wenming, general manager of Hanwang Wine Sales Company, said in an interview with reporters at the event that since 2021, the company has successfully held the first "Wine King Competition" wine tasting event in Loudi, Hunan, and has achieved remarkable brand promotion results. The new tasting meeting with the theme of "Wine King Competition" and "Guochao Hanyan" has become our own cultural characteristics and highlights through the combination of wine tasting events and cultural and artistic interpretation. This innovative mode of tasting meeting provides interaction and interest to the guests, not only strengthening their sense of participation, It also shows that Hanwang Wine Industry is confident in the quality of its products and provides a platform for consumers to fully understand and appreciate the soy sauce wine. This new tasting meeting with the theme of combining events can let participants fully experience the charm of soy sauce wine, and also establish a good brand image and reputation for Hanwang Wine in the market. (Correspondent Chang Hong)
(Editor in charge: Luo Shuai, Peng Yingbing)
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