Shijiazhuang, people.com.cn, August 16 (Business Sailing) "The lake is rippling with blue waves, flocks of birds are dancing on the lake, and the trees on the bank are lush. Standing on the bank with a breeze blowing, it's really exciting." Recently, Ms. Luo, who went to the Hengshui Lake to watch, said: "When I walked into Hengshui Lake, I felt the poetic feelings and natural comfort."

Affected by the epidemic, short distance travel around has become the first choice for travel. The Department of Culture and Tourism of Hebei Province plans to launch five major themes of "red tour", "cultural tour", "ecological tour", "self driving tour" and "high-speed rail tour", and hundreds of high-quality tourism routes in Hebei, providing diverse choices for people to travel. It is understood that in the first half of the year, the Department of Culture and Tourism of Hebei Province coordinated the prevention and control of the epidemic and the revitalization of the industry, continued to expand the supply of high-quality tourism products, promoted the construction of key projects, and strengthened publicity and promotion, with remarkable results.

Excellent products and large discounts, more choices

"We didn't go out this New Year because of the epidemic situation. Occasionally, we saw the" Red Tour "line issued by the Provincial Department of Culture and Tourism, and we wanted to take our children out to have a look. It was not easy to experience the revolutionary martyrs. Previously, we only knew Xibaipo around Shijiazhuang, and after seeing the line, we knew that there were also such scenic spots as Gaoping Tunnel War Site and Chenzhuang Annihilation War Memorial Hall around. We hit it off and took the kids for a walk on the weekend. This time out, my husband and I found that many scenic spots can use the Huimin card for discount, just like treasure exploration. We have a lot of surprises along the way and have a lot of harvest! " Ms. Zhao, a citizen of Shijiazhuang, said excitedly.

With the development of tourism and the increase of tourism products, many people have the same personal experience as Ms. Zhao, and feel the pleasure and relaxation that tourism brings to life. The more the society develops, the more tourism becomes an important symbol to measure people's life quality and sense of gain, happiness and security. The Department of Culture and Tourism of Hebei Province has made great efforts to expand the supply of high-quality tourism products, promote the creation of high-level tourist attractions and resorts, carry out the review of A-level tourist attractions, and complete the rectification and improvement of the 5A level scenic spot of Tangshan Nanhu · Kailuan tourist attraction and Baiyangdian scenic spot. At the same time, high-quality tourism products were put into a line, and five major themes, namely, "red tour", "cultural tour", "ecological tour", "self driving tour", and "high-speed rail tour", were launched, and 100 high-quality tourism routes in Hebei were launched. The online promotion and release activity of "Beautiful Yanzhao · Remembering Hometown" 2021 Hebei rural tourism enjoyment season was held, and 50 characteristic villages of Hebei rural tourism in five categories were released, Give the masses a comprehensive and detailed strategy of "where to play".

Xibaipo, the representative tourist destination of "Red Tour". Courtesy of Hebei Provincial Department of Culture and Tourism

Baishi Mountain, the representative tourist destination of "ecological tourism". Courtesy of Hebei Provincial Department of Culture and Tourism

Jinshanling Great Wall, the representative tourist destination of "cultural tourism". Courtesy of Hebei Provincial Department of Culture and Tourism

Good project, bright brand and high popularity

The prosperity and development of tourism can not be separated from the support of projects. In recent years, Hebei Province has attached great importance to the development of culture and tourism, innovatively built a "1+13" tourism development conference platform, and created a large number of high-quality tourism areas in the whole region, such as Beijing West Baidu, Qinhuang Mountain and Sea, No.1 Scenic Avenue, Hutuo River Ecological Corridor, Beijing Zhangjiakou Sports Culture Tourism Belt, etc. It is understood that the 6th Hebei Tourism Industry Development Conference is about to open in Handan. As a key preparatory work in the first half of the year, a number of key projects, such as Red Memory Town, Chishui Bay Taihang Folk Town, Chi'an Yanxue Town, are being vigorously, orderly and effectively constructed, and will be unveiled in late September.

By the end of June this year, 34 projects have been started for the construction of the Great Wall National Cultural Park (Hebei Section), and 10 key projects have been listed in the Construction and Protection Plan of the Great Wall National Cultural Park, which is the largest in China. On June 1, 2021, the Regulations on the Protection of the Great Wall of Hebei Province, the first to be promulgated in the country, was officially implemented, making the protection of the Great Wall rule-based. At the same time, the first phase of the Readable Great Wall digital cloud platform project was officially launched in July, forming a new space for online publicity and display. You can enjoy the magnificent Great Wall without leaving home.

You can read the Great Wall digital cloud platform interface. Courtesy of Hebei Provincial Department of Culture and Tourism

Affected by the COVID-19 epidemic, the culture and tourism industry has accelerated to promote "Internet Plus". In addition to reading the Great Wall digital cloud platform, Hebei also innovatively carried out financial media publicity, and built an all media publicity platform with the opportunity of "Internet+cultural tourism". At the beginning of this year, the paper-cut style animation of "Traveling in the Cloud to Hebei Niuniu to pay New Year's greetings" was innovatively launched and reported by major websites. Through focusing on hot spots, centralized planning, joint voice, and publicity, the new media comprehensive communication of Hebei Provincial Department of Culture and Tourism continues to rank among the top in the national cultural and tourism industry. In the face of the new development pattern, while deepening the domestic tourism market, Hebei has not forgotten to strengthen overseas marketing and publicity, and carried out a series of overseas online promotional activities of "Happy Spring Festival · Beautiful Hebei" Hebei classic art and high-quality tourism resources, which has covered more than 500000 person times, effectively improved the influence and reputation of Hebei in overseas, and continued to call "Enjoy Hebei in Beijing" Tourism brand.

From Bashang Grassland to Yanshan Taihang, from the coast of the Bohai Sea to the plains and villages, Hebei is full of sceneries, each of which has its own wonderful seasons. Hebei is striving to draw a magnificent picture of cultural tourism in the new era.

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