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Welcome to the Winter Olympics, Hebei Cultural Tourism Group launched 500 sets of "Hebei Youli" series cultural and creative products

July 20, 2021 17:23 | Source: People's Daily Online - Hebei Channel
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Shijiazhuang, people.com.cn, July 20 (Zhao Mingyan) The "peaks" are winding, high and low, and the bottom of the "mountains" is piled with white snow, with clear layers. Recently, when we walked into the exhibition site of "Hebei Tourism Ceremony" to welcome the Winter Olympics, cultural and creative achievements and tourism commodities, we saw a vibrant scene, which made visitors feel as if they were surrounded by snow mountains.

Exquisite Saihanba printed canvas bags, lifelike "Changxin Palace Lantern" models, interesting skiing figures and ornaments... a variety of cultural and creative products were neatly placed at the event site. It is understood that the cultural, creative and tourism commodities displayed in this exhibition mainly include arts and crafts, folk art, life creativity, ice and snow sports, food and drinks, clothing and decoration, smart technology, local agricultural products, etc.

"Hebei Tourism Ceremony" is the exhibition site of cultural and creative achievements and tourism commodities for the Winter Olympics. Photographed by Zhao Mingyan on people.com.cn

"I see here are ski clothes with ski logo and badges artistically made of famous scenic spots in Hebei. These cultural and creative products are very exquisite, and I want to look at them. It's meaningful to buy some as souvenirs." Ms. Liu from Beijing is full of praise for cultural and creative products with unique Hebei characteristics.

According to the relevant person in charge of the Department of Culture and Tourism of Hebei Province, 121 enterprises, units or designers participated in the "Hebei Tourism Gift" cultural innovation and tourism commodity selection activity for the Winter Olympics, involving 17 domestic provinces and cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hebei, and 7 countries and regions such as the United States, the United Kingdom, Spain, South Korea, Singapore, Hong Kong, and Taiwan. Through selection, expert review and other links, 500 pieces (sets) of "Hebei Tourism Gift" series cultural innovation and tourism commodities were finally selected from more than 2000 pieces (sets) of products that can be integrated into the winter Olympic scene, enter the winter Olympic life, and become fashionable and brand oriented, as the key promotion target of cultural innovation and tourism commodities of the theme of welcoming the winter Olympic Games in Hebei Province.

Make exquisite cultural and creative products. Photographed by Zhao Mingyan on people.com.cn

(Editor in charge: Zhang Xiaobo, Zhu Longchao)

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