Shijiazhuang, people.com.cn, July 19 (Zhao Mingyan) "I live in Tongzhou District, Beijing. I took my children and my family to visit Qinhuangdao for two days this weekend. I participated in the activity of" You go out and I deliver oil "at the PetroChina gas station. Filling up a tank of oil saved about 20 yuan. Although the amount is not large, I feel that Hebei is full of sincerity, which is very real." On the 19th, Mr. Zhao, who had just returned from a trip to Beijing in Hebei Province, said happily, "It's also very convenient to operate. You just need to scan the code and fill in your mobile phone number to get the coupon."

In order to attract more tourists from Beijing and Tianjin to "visit Hebei on weekends" and better serve self driving tourists, the Department of Culture and Tourism of Hebei Province, together with PetroChina Hebei Sales Company, has successively carried out a series of preferential activities: "Visit Hebei on weekends, and PetroChina will refuel you" and "Visit Hebei in winter, and PetroChina will refuel you" "Invitation to Hebei - Exclusive coupon for 2021 National Travel Conference"... In addition, "Hebei Tourism Brand Promotion Station" has been set up at 500 gas stations in Beijing and Hebei, and Hebei tourism routes, scenic spots and other promotional materials exhibition areas have been set up to provide reference and guidance for tourists.

Hebei Provincial Department of Culture and Tourism jointly launched a series of preferential activities with Hebei Airlines. Courtesy of Hebei Provincial Department of Culture and Tourism

Entering Shijiazhuang Zhengding International Airport, a plane with five deformed creative letters of Hebei cultural tourism image logo "Hebei" painted on its fuselage and two Chinese character seals of "Hebei" printed on its tail caused people to stop. "The sign of 'Hebei' is very clear, and its shape is very distinctive. It can let people see the characteristic elements of Hebei Province at a glance, which is very interesting." In the airport hall, passenger Mr. Gao is taking photos of this unique aircraft.

"Mom, look at the picture of the Great Wall on the place where the plane put luggage!" On a plane flying from Zhangjiakou to Shijiazhuang, Jia Jiamei is taking her 3-year-old son to watch the tourist decorations inside the cabin, "The paper-cut styles with Hebei characteristics, such as Jinshanling Great Wall, Shanhaiguan, Summer Resort, Zhaozhou Bridge, Cangzhou Iron Lion, are very interesting, and they are no longer boring on the way back."

The appearance of the fuselage has changed. "Beautiful Hebei" air broadcast and "Meet Hebei" theme propaganda are playing in the cabin, which truly realizes the cross-border integration of tourism industry and transportation services. It is understood that since 2017, Hebei Culture and Tourism has carried out "cross-border cooperation" with Hebei Airlines. Up to now, there have been 10 tourism aircraft incarnated as "Hebei Tourism Air Promotion Center" flying in the sky.

Tourists get more and more preferential protection when traveling, and special food combined with cultural tourism is also served on the table of many families. According to the relevant person in charge of the Department of Culture and Tourism of Hebei Province, "we and Shijiazhuang Junlebao Dairy continue to deepen cooperation, and jointly plan to print Hebei cultural and tourism boutique resources on the external packaging of high-quality dairy products in the paper-cut style, so that Hebei cultural tourism publicity will go to thousands of households and people's tables with Junlebao dairy products."

Hebei Provincial Department of Culture and Tourism jointly launched special packaged dairy products with Junlebao Dairy. Courtesy of Hebei Provincial Department of Culture and Tourism

We are constantly trying to innovate the new pattern of communication culture, and constantly exploring new forms of "cross-border" cultural tourism. On the way to create more perfect, more effective and broader cooperation, Hebei cultural tourism is making great strides forward.

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