The Tongtian River Scenic Area in Wuxue City is full of flowers, tourists, and shows. The number of visitors during the May Day holiday exceeded 100000, up 20% year on year.
In recent years, Wuxue City has adhered to the integration of green ecology and cultural tourism, paid equal attention to social and economic benefits, promoted rural revitalization and rural tourism, developed the "North Health Care+South Leisure" global cultural tourism, and made full use of existing comparative advantages such as "one river, one mountain and one lake" (the Yangtze River, Henggang Mountain, and Wushan Lake) to integrate internally and open to the outside world, Continue to build three distinctive brands of "Kuang Mountain West Tour, Wetland Slow City, and Rape Flower Sea", accelerate the construction of a global cultural tourism pattern, and promote the high-quality development of the tourism industry.
Building Industrial Clusters with Colorful Road
Taking the colorful tourist roads as the carrier, and connecting roads with lines and beads, we will build a landscape health line in the north and a leisure line in the south, combining points with lines, to bring together the good scenery of the whole region. The key northern route is 51 kilometers long, connecting four 3A level scenic spots, three "top ten" homestays in Huanggang City, one national water conservancy scenic spot, two provincial water conservancy scenic spots, one provincial research camp and nearly 20 other scenic spots and punch in points. At the same time, industrial empowerment will be carried out for the tourist road, new and expanded car camps, tourist distribution centers, ecological parking lots, observation platforms, etc., and efforts will be made to achieve a comprehensive tourist resort integrating "food, accommodation, travel, shopping and entertainment", so as to provide tourists with better tourism services.
Create online celebrity effect with research tour
On the basis of focusing on sports, fitness, leisure and vacation products, we will focus on building research and study tours, take the Seven Star Lake research and study practice education camp as the core, aim at the research industry market of Wuhan metropolitan area, and innovate the "5+" integration mode of "camp+base", "company+alliance", "brand+route", "tour guide+mentor", "internal+external". Strengthen the linkage and cooperation with bases such as Xierzhai, Shilipu, Layfeng Mountain, Henggang Mountain, Meichuan Reservoir RV Camp, Guangjita Park, and Xuxiake Park, introduce advanced facilities and equipment, improve service processes, improve staff service level, create a provincial research travel destination, constantly promote the gathering of online celebrity effect, and strive to receive more than 100000 research tours throughout the year.
Break the traffic password with a small theater
The cultural elements of traveling to the west will be embedded in cultural dramas, creating immersive cultural dramas and other literary and artistic programs such as "Master and Apprentice Pass", "The Return of the Imperial Kitchen", "Red and White Reed Flowers", "Banyan Sentiment". By performing in the Tongtian River, Fairy Lake and other scenic spots, more tourists will be attracted to visit the scenic spot, and the popularity and competitiveness of the scenic spot will be constantly improved. By entering the main venue of the "Dongpo Temple Fair · the 11th Annual Meeting of Rape Industry in Wuxue City", the wonderful artistic performance will be integrated with the beautiful rape flowers and the lively landmark high-quality cultural and creative products display and sales, attracting a large number of tourists to stop and enjoy. In 2024, the city will continue to create and arrange a series of representative cultural dramas, such as "See the Westward Journey Again", "Guangji Grand Doctor", "Dong Tang's Filial Piety Mother", etc., so as to attract the passenger flow with culture as the soul and continue to promote the flow to change.
Promote industrial development with large investment attraction
Accelerate the construction of the Dahua Westward Journey · Forest Kingdom project, and build the most popular animal park for children in combination with the story of the lion camel mountain of the Westward Journey culture. Promote the signing and implementation of projects such as Wang Xian Intangible Cultural Heritage Research Park and China Snake King Valley, and build the most popular Yinfa economy and student research park in eastern Hubei. Accelerate the in-depth integrated development of Wushan Lake International Hotel and Causeway Bay Plaza, and build a cultural and tourism complex with the best service experience. At the same time, we will promote the construction of Xianren Lake Tourist Resort Project, build the largest hydrophilic tourist resort in eastern Hubei, constantly promote industrial development, and add new vitality to the development of tourism throughout the region.
Promote industrial integration with small watersheds
Fully promote the pilot work of comprehensive management of Jingzhu River small watershed, based on the natural advantages of "two rivers and one mountain" (Xianren Lake, Jingzhu Reservoir and Kuang Mountain), will rely on the landscape as the context, vigorously promote the comprehensive management of the watershed along the Jingzhu Reservoir, transform and improve the tourism distribution system, and enrich the holiday and health industry; Develop a governance plan, issue a work plan, refine the project plan, and promote the standardization of accommodation and catering market supply. Promote featured cultural and tourism projects, and promote the integrated development of agriculture, culture and tourism according to the concept of "one river, one policy" and "one village, one product".
Build brand with local flavor
We launched the brand of "Millennium Guangji, Gangcheng Wuxue", made precise efforts, and focused on the "bright brand". According to the working idea of "classified cultivation, key promotion and public priority", it is determined to build "Wuxue double low rape and Xiangyun" as the key public regional brands in Huanggang City, clarify the functional positioning of public brands, and promote the coordinated development of the whole chain; Taking "Wuxue bergamot yam, Wuxue crisp sugar, Dajin salted duck", "Kuang Mountain West Tour, Wetland Slow City", "Guangji Pharmaceutical, Yunhong" and "Shengyu Construction" as the key brands at the same level, and focusing on the cultivation of public brands (landmark quality products, cultural tourism and health care), industrial manufacturing, construction manufacturing, etc., to improve the competitiveness of Wuxue products and services.
It is understood that the city has planned a global tourism development pattern of "One Belt, Three Axes and Five Districts", and is actively introducing professional teams to plan, package and promote the cultural tourism industry in an all-round way. Focus on building the four season tour route of "visiting the port city to see the flower sea in spring, visiting the Wuhu Lake to pick lotus in summer, appreciating red leaves in Henggang in autumn, and appreciating swans in winter", the whole area tour route of "appreciating the rape flower sea, eating the dam fish head, touring the ecological countryside, seeing the scenic spots of martial caves, and tasting the Guangji culture", and the characteristic tour route of "rural leisure tour, home stay and health tour, and food experience tour".
"At present, Wuxue is setting off a new upsurge of cultural and tourism construction across the whole region, vigorously exploring cultural brands, promoting tourism with culture, and promoting culture with tourism, so as to stimulate the new vitality of Wuxue's cultural and tourism industry, and fully boost the high-quality economic and social development of Wuxue," said Hu Hao, secretary of Wuxue Municipal Party Committee. (Picture/Wen Geng Wenhui)
(Editor in charge: Xiao Luxin, Zhou Tian)
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