Make friends by writing, and show the world. On May 23, the 20th China (Shenzhen) International Cultural Industry Fair opened in Shenzhen. Guizhou theme exhibition hall makes a wonderful appearance with the theme of "Colorful Park Province · Back Garden of Bay Area". The layout of the exhibition hall combines the idea of "mountain" to create an overall atmosphere of "visiting the garden". Guizhou characteristic cultural tourism resources are presented around the hall. The introduction of two theme exhibition areas, "world-class tourist attractions" and "cultural, sports and tourism integration effect", allows the audience to walk among them and achieve "one step, one scene" The effect is to immerse yourself in the beauty of Guizhou's "Park Province".

Standing in front of Huangguoshu Waterfall, singing loudly, walking through the small seven holes in Libo, walking into the thousands of lights in Xijiang Qianhu Miao Village, taking a taxi to Chishui Danxia, Wanfeng Forest, Fanjing Mountain, and enjoying the summer in the ancient city of Zhenyuan... The Cultural Expo brings a colorful Guizhou wind, and sends a cultural tourism invitation to the world.

Get into a new scene

Walk around the garden step by step

Guizhou's natural scenery is magical and beautiful, and the landscape scenery is various, known as the "Park Province". "Passing by the Guizhou Theme Pavilion, the green mountains and green waters in the big screen make people feel fresh and can't help stopping to watch." Mr. Zhang, an Anhui exhibitor, stood in front of the screen with his mobile phone and kept taking photos.

According to the person in charge of the exhibition arrangement of the Guizhou Theme Exhibition Hall, the combination design of the 14 meter curved screen in the middle of the front of the exhibition hall+the ground profiled screen can focus on the display of Guizhou scenery and promotional videos, etc. The top also creates a "back garden" atmosphere through the combination of dynamic light boxes, so that the audience can get the experience of "one step at a time, one scene in spring, summer, autumn and winter". At the same time, the interaction area and the experience area can be used for multi angle The interactive display in multiple ways has created a new way of viewing the exhibition that is different from the past.

Walking towards the rear area of the exhibition hall, six columns surround the screen at random and stand in the middle of the exhibition hall. Visitors can directly feel the beauty of Guizhou when entering the exhibition hall from the side and back. Open the operation screen beside the column surrounding screen, you can also learn about Guizhou tourism strategies, purchase Guizhou tourism products and customize Guizhou tourism routes.

At this year's ICIF, Guizhou theme exhibition hall, in the content section of "world-class tourist attractions", intensively displayed the resources of Guizhou's key scenic spots, such as Huangguoshu, Libo Seven Small Arches, Xijiang Qianhu Miao Village, Chishui Danxia, Wanfeng Forest, Fanjing Mountain, Zhenyuan, Baili Azalea, etc., and combined with the presentation of columns surrounding the screen, slowly launched Guizhou into a world-class tourist attraction, With the help of rich tourism resources, Guizhou has shown the world its confidence, determination and measures to build a world-class tourism destination.

The data shows that in 2023, the number of tourists, the total tourism income and the per capita tourist spending of Guizhou Province will respectively recover to 113%, 119% and 105% of 2019, which are higher than the national average and in the forefront of the country.

Meet a new mix and match

Zheng'an guitar collides with Yuping flute

"The sky is blue and blue, and I'm waiting for you; the smoke from the kitchen is curling up, thousands of miles across the river..." In front of the Guizhou theme exhibition hall, a piece of Blue and White Porcelain, played by two representative Guizhou instruments, Zheng'an Guitar and Yuping Xiao Di, was played gently, bringing a fresh audio-visual experience to the audience.

Zhang Bin, an audience from Jiangsu Province, was full of praise for the novel ensemble style. He also improvised a song "I Wait for You in Guizhou" on the spot.

"The ensemble is very surprising, and there is a wonderful sense of Chinese and Western 'mix and match'." Liu Yi and Xie Xiaolin, flute players from the Culture and Tourism Bureau of Yuping Autonomous County, said that such cooperation can not only stimulate new vitality of ancient musical instruments, but also expand the public aesthetic space, and promote the inheritance and promotion of Yuping flute culture.

In 2006, Yuping flute production skills were listed as the first batch of national intangible cultural heritage by the State Council. In recent years, Yuping has vigorously promoted the flute culture, improved everyone's understanding of flute culture from aspects such as talent training, curriculum setting, and event holding, enhanced cultural confidence and historical responsibility, and better inherited and carried forward the flute culture.

Zheng'an guitarist Huang Xiaowu is also excited about this musical instrument cooperation. He said, "The collision between traditional instruments and popular instruments gives me a feeling of finding a bosom friend between chords. The two instruments have their own characteristics and advantages in techniques and expressiveness, but also have similarities and complementarities."

Zhou Guomin, the head of Zheng'an Guitar Exhibition Area, told reporters that they had brought five series of guitars of "Natasha" brand to the ICIF. These guitars came from Zheng'an County, Zunyi City, "the hometown of Chinese guitar manufacturing" and "the capital of Chinese guitar". They were sold at home and abroad and were welcomed by many guitar lovers at home and abroad.

Unlock new play

Start a small crowd fun trip

As the only national, international and comprehensive cultural industry expo in China, after 20 years of development, the scale, number of visitors, degree of internationalization and trading results of ICIF have increased year by year, and it is known as "the first exhibition of Chinese cultural industry".

At this ICIF, in order to implement the requirements of "promoting high-quality development and creating high-quality life" and meet the growing diversified cultural and tourism needs of tourists, Guizhou launched the theme exhibition area of "cultural, sports, health and tourism integration effect", highlighting the new business forms, new play methods and new IP created by cultural and tourism in our province in recent years.

Guiyang Marathon and Liupanshui Marathon are the few events that can be held in the hot summer season in China; Walk into Shuichun River in Libo, Nanjiang Grand Canyon, Shanmu River in Shibing and other places to enjoy a cool and comfortable drifting; The atmosphere of "Village BA" and "Village Supermarket" in Qiandongnan Prefecture, as well as Guiyang roadside concerts and other events ignited the enthusiasm of the masses; The international mountain tourism and outdoor sports conference held in Qianxinan Prefecture is becoming the competitive platform that the mountain sports lovers of the world yearn for

In addition, Guizhou, which has the reputation of "outdoor sports paradise", "heaven and earth", "original ecology", "pure happiness" and "wildness" are distinctive labels given to it by outdoor sports enthusiasts.

As a national "green oxygen bar" and a health resort for cool summer, Guizhou's mountains, canyons, lakes, karst caves and other diverse landforms provide an excellent carrier for promoting the integration of sports, recreation and tourism. In recent years, various emerging cultural and tourism formats and popular IPs, such as Karst Cave Music Week, Cliff Coffee, Karst Cave Home Accommodation, have also been repeatedly displayed in the exhibition hall, allowing the audience to experience an infinite imagination about "tourism+".

In March this year, Guizhou also developed the "small car group" model, improved the "branch to branch flying" aviation and tourism integration products, accumulated momentum for the province's blueprint for the development of outdoor sports equipment industrial parks, and also opened the arms for domestic and foreign first-class outdoor sports equipment enterprises to invest in Guizhou, writing a new chapter in the integration of sports, sports and tourism. (Chen Jiangnan, Zhao Shanshan)

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