Anchang Ancient Town, Keqiao District, Shaoxing, Zhejiang, is full of tourists. Photographed by Chen Luxun on people.com.cn

"I have asked for a three-day leave, and I am going to take my family to Tibet for an in-depth tour during the May Day holiday. The child has been looking forward to it for a long time, and he is very excited," said Ms. Xu from Tianjin.

During the May Day holiday this year, many tourists chose the strategy of "please take 3 days off and 9 days off" to get a super long holiday of 9 days in a row. The reporter learned from many online travel platforms that this year's "May Day" holiday, long-term travel and outbound travel have become more tourists' choices.

Meituan data shows that Xi'an and Chengdu, as the popular starting cities for the northwest and west Sichuan loop tours, are among the top ten cities in China in terms of May Day cultural tourism bookings; According to Tuniu data, "May Day" group booking data shows that in terms of travel distance, domestic long-term travel is the choice of more tourists, and the number of trips accounts for 46%; Flying pig data shows that outbound travel has ushered in a peak of booking. On the basis of a rapid rebound last year, the booking volume of related services has reached a strong growth of nearly 100%.

A view of Qingming Bridge Historical and Cultural Block. Photographed by Wang Jiliang, reporter of People's Daily Online

"During the May Day holiday, we mainly focus on the long-term travel routes in Sichuan. This year, Jiuzhaigou and West Sichuan routes are very popular, and it is basically difficult to get a room along the route," said a travel agency in Sichuan.

In terms of popular scenic spots, theme parks such as Universal Studios Beijing Resort, Shanghai Disney Resort and Guangzhou Chimelong Happy World are popular choices for parents to walk their children during the May Day holiday. In addition, "star" zoos such as Nanjing Hongshan Zoo and Chengdu Research Base of Giant Panda Breeding have also attracted parent-child tourists. Xi'an and Changsha are favored by young tourists with their own history and trendy culture. As the location of the popular TV series "A Journey with the Phoenix", Lishui, Zhejiang, has also seen a sharp rise in tourism popularity.

Shi Peihua, director of the Provincial and Ministerial Collaborative Innovation Center for Modern Tourism Development of Nankai University, said that the popularity of medium - and long-term tourism reflects the diversity and personalized needs of the tourism market. Tourists are increasingly inclined to have challenging and exploratory long-distance tourism. The improvement of living standards and convenient transportation also provide realistic conditions for such exploration.

The recently updated visa free policy has activated China's outbound travel market, making outbound travel popular during the May Day holiday this year. Ctrip data shows that the "May Day" outbound search index rose 52% year on year, and the "May Day" outbound bookings increased significantly.

Tourists from many small and medium-sized cities have begun to plan outbound travel, and most tourists from East Asia, Southeast Asia and other destinations are the first stop to go abroad. According to the same trip data, Bangkok, Kuala Lumpur, Tokyo, Phuket, Singapore, Osaka, Seoul, Dubai, Ho Chi Minh City and Chiang Mai are the most popular outbound destinations for the May Day holiday.

In addition, many tourists are no longer satisfied with the fancy tour of horse walking, but choose to explore the small city. For example, Burgundy, France, which is rich in wine, the beautiful and ethereal Japanese goblet in Love Letter, and Zermatt, Switzerland, which can ski all the year round, have become popular choices for tourists.

"With the improvement of people's living standards and the change of tourism concepts, consumers have begun to pursue a richer and deeper tourism experience." Shi Peihua believes that the recovery and improvement of international routes, as well as the facilitation of visa processing procedures, have provided better conditions for outbound tourism.

The arrival of the "May Day" holiday travel booking boom reflects the "great potential" of China's domestic demand. Shi Peihua said that today, consumers are willing to pay more for high-quality tourism experience. This upgrading of consumption level not only promotes the upgrading and development of the tourism market, but also reflects the maturity and upgrading of consumer consumption concepts in China.

How to further stimulate consumption potential? Shi Peihua said that first of all, we should improve the consumption environment, improve the quality of products and services, and enhance consumer confidence. Secondly, we should promote the mutual penetration and integration of the Internet and more traditional consumption, develop new forms of consumption and new models, and meet the diversified needs of consumers.

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