The spring is warm and the flowers are blooming, and everywhere is permeated with the smell of spring.

"In March, Wuyuan rape flower enters the peak season for viewing, and business is getting better and better. It is estimated that there will be another small peak around the Qingming Festival this year," said Wang Tuying, a villager in Shimen Village, Qiukou Town, Wuyuan County, Jiangxi Province.

In 2022, aiming at the green opportunities brought by ecological protection in his hometown, Wang Tuying returned home to run a home stay business. According to him, in 2023, the turnover of the National Day holiday alone will reach more than 10000 yuan.

Wang Tuying's "Getting Rich Classic" is the epitome of the integrated development of agriculture, culture and tourism in Wuyuan and other rural areas.

In order to attract more tourists, Wuyuan has innovated its cultural and tourism experience this year. Focusing on "flower appreciation+night tour" and "flower appreciation+vacation", it has launched a series of night tour projects, such as fish lantern performance, tower burning and praying for blessings, so that tourists can feel the local cultural charm in folk performances.

The new flower appreciation mode not only improves the tourist experience and ignites cultural tourism consumption, but also boosts the development of local characteristic agriculture, turning ecological "beauty" into harvest "output value".

As a multi-purpose cash crop, rape can be used for ornamental purposes, and its seeds, seedlings and moss can also be processed and eaten.

It is understood that in order to keep the popularity of flower appreciation going, in 2019, Wuyuan local joint scientific research institutions, through giving play to the advantages of science and technology and talents, successfully broke through the problem of rape off-season planting, and realized the flowering of rape in Wuyuan all the year round.

With the joint efforts of many parties, Wuyuan today not only brings "poetry and distance" to tourists, but also makes this spring flower, which once bloomed only in March, a fruit that can generate income all the year round.

With "flower" as the medium, the integration mode of "flower appreciation+culture and tourism+industry" continues in all towns and villages——

In the morning, go to Wuyishan Yanzike Ecological Tea Garden in Fujian Province to enjoy flowers and tea; At noon, go to Caiji Town, Sucheng District, Suqian City, Jiangsu Province to pick vegetables and fruits and make candied haws; In the evening, I watched the intangible cultural heritage performance "beating iron flowers" in Baita Village, Xizhu Town, Yixing City, Wuxi City, Jiangsu Province

Make good use of "flower resources" and share "flower economy". With the support of homestay customs and characteristic industries, villages around the country are exploring more added value for the integrated development of agriculture, culture and tourism, so that the distinctive "getting rich flowers" are more and more blooming, and the diversified vitality of rural industry development is coruscated.

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Spring sharing and flower appreciation drive "spring economy" full of vitality

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