Chongqing Hongya Cave Scenic Area is full of bright lights and tourists. Photographed by Li Hongbo (people's picture)

In the Xiangyue Lake International Leisure Resort Valley in Deqing County, Zhejiang Province, tourists and paddle enthusiasts experience the fun of water sports. Photographed by Wang Shucheng (people's picture)

Drink a cup of coffee between the green water and green mountains in the countryside; Take part in an open-air concert in the city street; Go to the filming place of the micro drama to experience the local customs... Tourism is becoming more diversified and fun, and the integration of tourism and other industries will play a more prominent role in driving the development of local economy.

Since the beginning of the year, various regions have accelerated the upgrading of the tourism industry, emerging a number of new products and new formats, providing tourists with new play methods and new experiences, helping to cultivate new quality productivity in the tourism field, and promoting high-quality development of the tourism industry. "New" has become the most distinctive label of China's tourism industry.

"Collectively" presenting characteristic resources

On May 20, the first high-speed rail travel ticket product in northeast China - "Shenyang+Dandong+Dalian" high-speed rail travel ticket was launched, including one second-class ticket for each of the three journeys of "Shenyang (South and North) - Dandong", "Dandong Dalian (North)" and "Dalian (North) - Shenyang (South and North)". Passengers who hold the high-speed rail travel ticket do not limit the specific train number, but can choose to take the second-class seat of the EMU trains of all levels that stop at the corresponding section at will. After purchasing the product, you need to start taking the bus within 30 days (including the same day). If you do not take the bus within 30 days, the product will automatically become invalid and you will be refunded in full. According to reports, Shenyang, Dandong and Dalian operate 94 pairs of mobile train sets every day, transporting about 110000 passengers (times), and the annual number of tourists received by the three cities is close to 300 million people (times). The launch of the high-speed rail travel ticket can drive the rapid flow of tourists across the city, activate the tourism industry potential of Shenyang, Dandong and Dalian, and enhance economic exchanges and personnel exchanges along the line.

In addition, the "Desert Research Special Train" from Hohhot Station in Inner Mongolia Autonomous Region to the Ordos Dalat West Station, the "Train Tour Xinjiang Tianshan" high-quality special tourism train and other special trains have recently opened, providing new options for tourists to participate in "railway+tourism" and promoting the continuous warming of tourism.

Since the beginning of summer, many places across the country have started to welcome the summer tourism peak, launched a variety of tourism product routes, and presented the local characteristic tourism resources in a "collecting" manner.

Focusing on the theme of "Cool Tianfu · Easy Sichuan", Sichuan Province has launched the "Easy Summer · Sichuan Cultural Tourism Summer Tourism Strategy", which covers five themes, ten routes, 100 cuisines, and N kinds of unique play methods, to promote the summer boutique tourism resources, products, scenes, play methods, etc. Relying on the unique climate advantage of the average summer temperature of 20 ℃, Heilongjiang Province has built a summer tourism brand of "summer resort, cool Longjiang River" around the diversified ecological resources such as forests, wetlands, lakes and grasslands, and designed and developed special tourism products such as forest health care, leisure and summer resort, and border sightseeing. Guizhou Province recently held the "Colorful Guizhou Journey - 2024 'Colorful Guizhou' Summer Cultural Tourism Promotion and Investment Promotion (Tianjin) Conference", and introduced boutique routes such as "Encounter the Earth Emerald" and "Passion Guizhou Blooms".

Digitization helps innovation and development

The immersive light show in Tanhualin, Wuhan, Hubei, takes the city wall and the bell tower as the curtain, allowing tourists to feel the millennium cultural charm of the ancient city of Wuchang in person; In the China Grand Canal Museum in Yangzhou, Jiangsu Province, the "5G Grand Canal Immersion Experience Area" is the most popular "clocking" point; In the "Shie Keqiao" Digital Poetry Road Cultural Experience Museum in Shaoxing, Zhejiang Province, tourists can enjoy the beautiful scenery of Keqiao and recall the poems left by He Zhizhang, Li Bai and other literati here

In recent years, many places have accelerated the development of smart tourism, and created many new tourism consumption scenes accordingly. The Ministry of Culture and Tourism and other departments launched the first batch of 42 new national smart tourism immersive experience spaces, which became a new hot spot of local tourism consumption. Recently, according to the official website of the Ministry of Culture and Tourism, the Action Plan for Innovative Development of Smart Tourism was issued to promote the deep integration of digital economy and tourism, and accelerate the innovative development of smart tourism characterized by digitalization, networking and intelligence.

CTS Travel Smart Tourism Flagship Store recently opened in Beijing CITS Building. Through the introduction of high-tech digital equipment, relying on AI digital people, Cave space, naked 3D and other interactive technologies, we will create four functional areas, namely, "cultural tourism communication area", "digital intelligence interaction area", "destination promotion area", and "leisure negotiation area", to build a new cultural tourism consumption scene with a better sense of experience and a stronger sense of technology. In the immersive digital experience space built on site, consumers can deeply experience the functions of "earth roaming", "AR photo and clock in" and "slow live broadcast", browse photos and videos of different destinations, enjoy the pictures of the scenic spot in real time, take photos with the beautiful scenery they yearn for, and save "cloud travel" photos.

Shi Shanbo, deputy general manager of China Tourism Group, said that as an important part of the digital economy, smart tourism has become an important engine for the development and promotion of the tourism industry.

Display multiple images of the destination

At the end of April, the Shiquan Street Water Cruise Project in Suzhou, Jiangsu was officially launched. Shiquan River is a small river on the north side of Shiquan Street, running through the whole Shiquan Street area. In the eyes of many old Suzhou people, this river "has endless scenery and endless stories". The cruise project will take about 50 minutes to go back and forth, relying on the natural scenery and historical and cultural resources of Shiquan River and both banks to create unique inland cruise products. Along the river, there are not only traditional dwellings with pink walls and black tiles, but also fashionable coffee shops and other businesses. Tourists can take a boat to see the picture of Suzhou where "people rest on the river" and appreciate the customs of the water town. It is understood that the future Shiquan River featured tourist block project will continue to enrich the content of tourism products and services, introduce more cultural elements and creative design, and optimize the "cruise ship+food", "cruise ship+cultural innovation", so that tourists can better feel the Suzhou style of coexistence of fashion and classicism, and travel in Suzhou in a new way.

In many places, the emergence of new tourism projects and consumption scenes has made the image of tourist destinations more diversified.

In the past, Anji tourism in Zhejiang used to take the big bamboo sea, farmhouse, homestay, etc. as its business card. Now, there is a "village guy". According to statistics, at present, Anji, with a permanent population of about 600000, has more than 300 cafes. Last year, Anji "village cafes" received about 5.5 million tourists, achieving a revenue of more than 100 million yuan. This year's "May Day" holiday, the "Dark Blue Plan" cafe in Hongmiao Village, Anji sold more than 8800 cups of coffee a day at most. This cafe is rebuilt from abandoned mines and old factories, and is located between mountains and rivers. After visiting the cafe, a tourist said, "What we taste here is not only coffee, but also beautiful scenery." Green water and green mountains have become the biggest charm of Anji's "village coffee", and "village coffee" has also become a new business form for Anji to realize the transformation of ecological value.

At night, beside Wenchang Pavilion in Guiyang, Guizhou, which has a history of more than 400 years, the singer sang enthusiastically and the audience enthusiastically. Since last summer, Guiyang Roadside Concert, with its characteristics of "zero tickets, zero distance and zero commerce", has become popular on the Internet, attracting many foreign tourists to watch it. Data shows that during the "May Day" holiday, the number of offline visitors to Guiyang roadside concerts reached 310000, and the webcast attracted more than 80 million. Roadside concerts have also injected cultural, pyrotechnic and humanistic flavor into the development of Guiyang's cultural and tourism industry.

Share to let more people see