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Beauty in the East: Reading Mountains and Rivers

Guilin: "Traveling in the Mountains Like Reading History" Makes Tourism More Cultural

Wang Zixi
May 19, 2024 08:48 | Source: People's Network
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Guide: The beauty of Guilin lies in its landscape. Nature carves out the "best in the world" Guilin landscape, and the beautiful landscape gestates the colorful Guilin landscape culture.

Create tourism with culture, and promote culture with tourism. In recent years, Guilin has continued to deepen the integration of culture and tourism, fully tap the regional cultural characteristics, and integrate cultural content and stories into the scenic spots. The better connection between "poetry" and "distance" not only brings new experiences to tourists, but also drives the formation of new growth points in the cultural tourism market.

Guilin is famous for its "best mountains and waters in the world". It has two national tourism demonstration areas, four national 5A scenic spots, one national tourist resort, two national archaeological sites parks, and eight key towns and villages for rural tourism nationwide. In fact, Guilin is also one of the first batch of national famous historical and cultural cities. Since the Qin and Han Dynasties, it has been the throat of Central Plains culture spreading to Lingnan. There are many historical and cultural marks left on the mountains, rivers and cliffs of Guilin, and it has a reputation of "touring the mountains is like reading history, and watching the mountains is like watching paintings".

Culture is the soul of tourism, which injects rich connotation and quality into tourism. In recent years, Guilin has insisted on building tourism with culture, highlighting culture with tourism, deepening the integration of culture and tourism, adhering to project driven, brand demonstration, conservation, inheritance, innovation and transformation, and striving to build a world-class tourism city into a fast lane.

Create tourism with culture and inject culture into scenic spots. On the one hand, it is necessary to tap and utilize the profound cultural resources existing in major scenic spots to make history and culture "live". For example, it is necessary to dig deeply into the heritage of Guilin's famous historical and cultural city, repair and protect the Lingqu Canal, Jingjiang Palace Mausoleum, Zengpi Rock, Guihai Forest of Steles, Xiangjiang Campaign Site, Guangxi Provincial Art Museum and other historical and cultural landmarks, and build Guilin Intangible Cultural Heritage Experience Hall Guilin Anti Japanese Cultural Celebrity Museum was listed as Lingqu Museum. On the other hand, we should creatively express the culture to make the history and culture "fire up". For example, we should hold reading sharing meetings, concerts and other activities in the Guihai Stele Forest Museum in Seven Star Park, a natural cave space full of stone carvings of past dynasties, so that a single museum visit can become an immersive cultural tourism experience and leisure space.

Celebrate culture with tourism and stimulate cultural resources relying on the tourism market. Promote the protection, inheritance and innovative development of intangible cultural heritage, combine the intangible cultural heritage food such as Gongcheng "Yao people's oil tea custom", Guilin rice noodles, Guilin round fan, Huang Changdian brush, Wang Fu secret expansion and other intangible cultural heritage creation with tourism, and create intangible cultural heritage opera and tourism integration boutique projects such as "Guilin has drama", "I think in Guilin", "Eight Gui Opera Charm", "Xishan Gathering", "Guilin has destiny", Promote the creative transformation and innovative development of intangible cultural heritage.

Promote the construction of major cultural and tourism projects, and promote the upgrading of tourism industry with major projects. First, through the introduction and construction of cultural and tourism projects with multi business integration, it has driven the development of leisure and vacation tourism, promoted the construction of pastoral complexes, cycling greenways and other projects, and improved the leisure and vacation environment; The second is to guide the development of more leisure tourism products. Taking Danxia Bajiaozhai Scenic Spot as an example, the scenic spot has gradually changed its orientation of mountaineering and sightseeing. In recent years, it has created outdoor camping, cliff movies, music festivals and other experience projects to enrich the tourist experience; The third is to actively guide the development of accommodation enterprises such as Shanshui Hotel and Grade B&B, so that tourists can settle down and immerse themselves in Guilin's landscape and cultural customs.

At the same time, we will closely follow the diversified needs of tourists and "string together" resources such as culture and beauty, beauty, food and accommodation. Build three high-quality cultural tourism routes of "City of Culture", "City of Art" and "City of Calligraphy", make history and culture glow with the glory of the times, tell Guilin stories in an all-round, multi-level and three-dimensional manner, and provide tourists with more rich and diverse choices to explore and experience Guilin.

In recent years, the "cultural tourism craze" has been staged in various places in turn. The key to changing "traffic" into "reserve" is unique scenery, thick culture, standardized management, considerate service and warm human feelings.

Next, Guilin will continue to promote the high-quality development of cultural tourism, lead high-quality tourism with excellent culture, highlight excellent culture with high-quality tourism, and boost the construction of Guilin as a world-class tourism city. (The author is the Secretary of the Party Leadership Group and Director General of Guilin Municipal Bureau of Culture, Radio, Television and Tourism)

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