Guide: Haikou, where you can see the sea when you go out, is full of delicious food. The pleasant climate, rich tourism resources and perfect industrial supporting facilities attract tourists from all over the world, and boost the cultural and tourism consumption of Coconut City.

Culture and tourism increase power and economy vitality. In recent years, Haikou has anchored the goal of building a "city of performing arts", launched characteristic cultural and entertainment tourism, and continued to promote the release of cultural and tourism consumption potential in diversified innovation.

Haikou is a good place to develop the performing arts industry with fresh air, beautiful scenery and long summer without winter. Internationally, the preferential policies of Hainan Free Trade Port and visa free inbound tourism for people from 59 countries are conducive to international cultural exchange and interaction, not only in line with the temperament of Hainan Free Trade Port and international tourism consumption center, but also in promoting the upgrading of cultural and tourism consumption.

In recent years, Haikou has taken "performing arts" as an important measure to enhance tourism attraction, actively cultivating growth points of cultural tourism consumption, and "traveling with music" is becoming a new driving force of tourism consumption in Haikou.

We will improve multi-level cultural facilities and lay a solid foundation for the development of the performing arts industry. At present, Haikou provides an important guarantee for the development of diversified performing arts formats through multi-level public cultural facilities. The type and number of performance venues are constantly expanding, laying the foundation for the development of "performing arts+tourism", and constantly enriching the performance scenes of citizens and tourists. At the same time, Haikou has continued to promote the renewal and upgrading of urban public space, relying on seaside post stations to promote the holding of cultural activities in urban public space, and further enrich the cultural experience of citizens and tourists.

Improving the vitality of cultural tourism depends on high-quality service supply and rich cultural tourism experience. All regions should strengthen service quality and provide full chain services of "food, accommodation, transportation, travel, entertainment and shopping", so that tourists can truly feel "respected" and "loved", and make the city temperature become the "flow code" to attract tourists.

In this regard, Haikou has jointly built a performance friendly city. Establish a multi department cooperation mechanism to provide better and more convenient services for market players throughout the process. Each large-scale performance activity will set up a special hotline 12345 to protect the performance environment for citizens and tourists. During the performance, by actively guiding the city's scenic spots, hotels, business circles, duty-free stores and other joint consumption promotion activities, the creative trend cultural tourism activities were superimposed, attracting traffic and driving consumption.

In terms of performing arts supply, Haikou will continue to enrich diversified performing arts supply in 2023, improve the performance quality of the theater through focusing, and introduce more than 300 high-quality literary and artistic performances. At the same time, we will strengthen and support the main body of the local performing arts market to cultivate the fertile soil of Haikou culture. With the entry point of Nanyang culture, coastal customs, and urban imprint, we will innovatively launch immersive performing arts projects to watch artistic performances and tourism performances in Haikou. In addition, Hainan actively focuses on the new track of performing arts development, encourages social subjects to activate the use of space, develop high-quality performing arts projects with strong sense of interactive experience, and create a new hotspot of urban tourism consumption.

We should not only attract tourists to "watch the performance", but also let them "stay". The key to realizing "flow" and "reserve" lies in the innovation of cultural tourism to improve product attraction and sense of experience, constantly adapt to and meet the new expectations and new requirements of the masses for high-quality development of cultural tourism, so that tourists can feel the diversified charm in the constant travel.

In the next step, Haikou will further optimize the business environment for the development of the performing arts market, form a strong performing arts cultural atmosphere of "there will be major concerts every month, high-quality artistic performances every week, and high-quality public space cultural performances every day", and make the good reputation of citizens and tourists become a gold lettered signboard for the high-quality development of performing arts tourism, Help Hainan Free Trade Port become a new highland of culture, entertainment and tourism. (The author is the Secretary of the Party Leadership Group and Director of Haikou Tourism, Culture, Radio, Television and Sports Bureau)

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