Every city needs to think about how to continue the "flow" brought by the events and then transform it into the "increment" of economic and social development

Recently, various sports events have been held intensively in many cities. The China Grand Prix of the World Formula One Championship started at the Shanghai International Circuit. During the race, more than 200000 people came to watch the race; During the "May Day" holiday, the attendance rate of Chengdu 2024 Thomas Cup and Uber Cup increased steadily. More than 6000 people came to watch the Uber Cup final, and about 10000 people came to watch the Thomas Cup final; The Yangtze River Delta Sports Carnival cross-country half marathon, 2024 Bozhou Marathon and other road running events have attracted many runners to participate in the race... Hot events help to stimulate economic development and enhance the vitality of the city.

A set of data can strongly illustrate the driving effect of the event. During the Chengdu Universiade, the sales revenue of Chengdu's accommodation industry and catering industry increased by 57% and 42.3% respectively; Driven by "Village BA" and other events, the comprehensive tourism income of Guizhou Taijiang will reach 8.464 billion yuan in 2023, with a year-on-year growth of 94.66%; In 2024, Wuxi Marathon will drive economic benefits of 283366000 yuan. For the economic and social development of a region, the driving role of large-scale sports events is multifaceted and multi-dimensional, which can bring huge economic and social benefits to the host. The driving effect of the event will be brought into play from multiple links before, during and after the game, which will open wider development space for the city.

The event is a window to understand the city. To improve the popularity and reputation of the city, it is necessary not only to successfully host the competition, but also to develop the level and characteristics. Venue, equipment, transportation, medical treatment... In recent years, in various competitions, supporting facilities have become better and better, winning praise from athletes and spectators. On this basis, many cities highlight the idea of hosting the event, making the event a platform to show the city's style. For example, during the Beijing Winter Olympics, the "Great Wall of Snow" track with slope obstacle skills is refreshing. The shape of beacon tower, turret, watchtower, etc. enables the audience to feel the beauty of sports competition and taste the charm of Chinese aesthetics. For another example, the Suzhou Marathon is connected to Hanshan Temple, Changmen, Shantang Street, Pingjiang Road and other scenic spots. While participating in the competition, the contestants can also feel the ancient charm of Suzhou, and the city has also introduced the characteristic cultural landscape through live television broadcast. From a practical point of view, to adapt measures to local conditions and integrate urban characteristics into all aspects of the event can not only polish the city's business card, but also improve the attraction and appreciation of the event, so as to achieve better integration between the city and the event.

Sports events are closely related not only to the sports goods industry, but also to catering, accommodation, tourism and many other industries. To give full play to the driving effect of sports events, it is advisable to make efforts to enrich consumption supply and innovate consumption scenarios. The 2024 Second Guizhou "Village Super" Finals, which opened in Rongjiang, Guizhou a few days ago, will mainly be arranged on weekends or holidays. The local government has also carefully prepared music and fireworks shows, Dong nationality songs and dances, and special food, so that the audience can take into account both watching and traveling. During the "Village Supermarket" held in 2023, Rongjiang has attracted 5.19 million tourists in total and achieved a comprehensive tourism income of 5.986 billion yuan. This enlightens us that we should better release the bonus of the event, extend the event chain and create multiple scenes to attract more people from "participating in a game" to "playing in a city".

After the event, how to continue the "flow" brought by the event and then transform it into the "increment" of economic and social development is a problem that every city needs to think about. Take Zhejiang as an example. After the Hangzhou Asian Games, some places renovated their competition venues and opened them to the public to help the national fitness; Some hold mountain bike races and other events in combination with tourism projects and festivals to promote the development of local homestay and the consumption of agricultural products; There are also mass events with local characteristics to attract more tourists. Only by doing a good job in the article of "events+" and promoting the integrated development of "events+tourism", "events+cultural innovation", "events+commerce", can we effectively continue the popularity of sports events, promote the development of national fitness and sports industry, and promote the development of local economy.

In 2023, the Central Economic Work Conference proposed to actively cultivate new consumption growth points such as smart home, cultural tourism, sports events, and domestic "trendy goods". Let the city serve the needs of the event and let the event help the development of the city. More vigorous development momentum will be accumulated in the "two-way rush" between the city and the event.

People's Daily (May 10, 2024, edition 10)

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