The official of Guangxi Zhuang Autonomous Region said at a press conference on the 8th that the promotion of the golden season of "winter/spring tour of Guangxi" in 2024 will be carried out smoothly, which will help Guangxi's cultural tourism achieve a "good start". According to preliminary statistics, in the first quarter of 2024, Guangxi received 237 million tourists, an increase of 20.2% year on year; Among them, 74.4696 million tourists from outside the district; Domestic tourism revenue reached 258.176 billion yuan, up 23.9% year on year.

In the first quarter of 2024, Guangxi will carry out the golden season promotion activity of "Winter/Spring Tour to Guangxi". During this period, a total of 148 tourist attractions above 4A level in Guangxi participated in the "Winter and Spring Tour in Guangxi" scenic spot subsidy and preferential policy of half price for the first ticket was implemented, which drove the ticket consumption of scenic spots to 113 million yuan. A total of 108 five-star and four-star tourist hotels in Guangxi offer half price discount to the registered tourists, which directly drives the accommodation consumption of 740 million yuan.

The picture shows the press conference. Photographed by Zhang Guangquan

Huang Yaolin, deputy director of the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region and press spokesman, introduced that during the golden season promotion activity of "Winter/Spring Tour in Guangxi", Guangxi invited top domestic production teams to produce a series of short videos of "March 3, Guangxi" cultural and tourism integration for theme promotion on various new media platforms, creating online hot topics, inviting well-known artists The top talent of Tiaoyin and the high-quality tourism blogger of Xiaohongshu came to Guangxi to produce high-quality cultural and tourism content, and invited media talent to carry out live broadcast and short video production activities on the Tiaoyin platform, so as to realize the transformation of network "traffic" into "tourist retention".

Huang Yaolin said that during the event, various places in Guangxi seized the Internet craze caused by "small sugar oranges", promoted tourism concessions, continuously launched online activities, created multiple short videos, pushed tourism strategies, and held offline publicity displays and mass cultural activities. This series of promotion activities greatly expand the tourist market and attract tourists to Guangxi.

At the same time, Guangxi also organized the national tour and promotion activity of "Dreams of Mountains and Rivers, Dramas of Guangxi", Guangxi's excellent plays, and carried out 41 performances and promotion activities in 15 cities including Shenyang, Changchun, Harbin, Tianjin, Jinan, Shijiazhuang, Dalian, Guiyang, Zunyi, Jingzhou, Wuhan, Changsha, Liuyang, Yiyang, and Yongzhou.

Huang Yaolin said that during the event, Guangxi also implemented a subsidy policy for theater and music festival (concert) performances to attract guests from all over the world to visit Guangxi. In the first quarter, 183 commercial performances participated in the implementation of the policy, including 179 theater performances and 4 music festivals. The total box office of various performances was 48.2544 million yuan, and the total number of audiences was about 230000, driving about 460 million yuan of derivative economic growth.

Wei Guiru, deputy general manager of Guangxi Tourism Development Group, said at the meeting that as a leading enterprise in the cultural and tourism industry of Guangxi, Guangzhou Tourism Group will plan to promote the construction and operation of a number of major cultural and tourism projects with high standards and deepen the promotion of the strategy of "beading into a chain". We will continue to strengthen the R&D and promotion of line products, vigorously promote the Guangxi sojourn card and Guangxi holiday card that have been put on sale, speed up the construction of the 5A scenic spot of Gulong Mountain and Tongling Grand Canyon, continue to enrich the consumption content of Sanjiang Chengyang Bazhai, Nanning Night, coastal holiday products, leisure camps and other sites, and create more high-quality, diversified cultural tourism new formats and new products. (Zhang Guangquan)

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