In the past May Day holiday, the performance market was brilliant and hot, and a brilliant report card was handed over.

The reporter learned from the China Performance Industry Association that there were 34400 national commercial performances (excluding entertainment venues) during the May Day holiday this year, an increase of 10.66% year on year over the May Day holiday last year; Box office revenue was 2.084 billion yuan, up 37.17% year on year; The number of visitors was 10267300, up 18.63% year on year.

Behind the growth of data is the two-way rush of "culture" and "tourism". Industry insiders said that the "May Day" holiday performance market was vigorous, with many types of performances, many sessions, and active performances. New formats, new models, and new supplies were constantly emerging. Featured performances, large-scale performances, small theaters, and new spaces were working together to promote significant growth in performance consumption.

——Explore new ways of featured performing arts, and "performing arts+" leads the new fashion of cultural tourism consumption. Jiangsu launched "Punch in Jinling City with Small Theaters", mobilizing 1156 small theater resources in the province to attract tourists with performances; Hebei launched the activity of "following the performing arts to visit Hebei", linking Shijiazhuang, Baoding, Tangshan and other places in the province, with the theme of "going to a city for a performance", to realize the linkage consumption of culture and tourism, transportation, food and accommodation, and promote the local culture and tourism market to release consumption momentum; Sichuan Yibin focuses on the "May Day" music season, and creates an immersive live performance "The River Goes East From Here" at the "Pearl of the Yangtze River" online card punching point in the main urban area.

During the "May Day" holiday, the number of tourism performing arts projects in China increased by 11% compared with the same period last year. Featured performances such as "Boundless Chang'an" in Xi'an, "Moving Dunhuang" in Dunhuang, and "Charming Xiangxi" in Zhangjiajie filled the audience's eyes and became the "traffic code" for visitors during the holiday.

——Polish the new business card of large-scale performances, "Music+" drives the market heat up. "Music+", as a fashionable way of combining cultural tourism resources, makes a single performance category become "adhesive", and highlights the experiential integrated consumption. Famous singers hold large-scale concerts, and the market is full of supply and demand; Tianjin Bubble Island Music and Art Festival and "Xianghai Lehuo Festival" brand combine to drive tourism, leisure activities and enrich cultural tourism consumption scenes; The Stone Forest Impression Music Festival in Sinan Stone Forest Scenic Area has become an excellent opportunity for music fans to experience the unique local folk culture and authentic food in depth.

In addition, during the May Day holiday this year, overseas bands and artists accounted for a significant increase in the music festival. The stage of the music festival has become an important window for overseas musicians to enter the vision of Chinese music fans, bringing a richer musical style and cultural experience.

——Expand new space for performance consumption, Small theater boosts the development of holiday economy. During the May Day holiday, small theaters and new performing arts spaces in many places across the country were characterized by immersive experience and scene consumption, attracting the attention of young people. It is also a new feature that different projects are staged at different times in the same venue. Zhang Yuan performs "The Past of Tianjin" in the daytime, and the night game play "Song Meiling Lost Her Earrings" in the evening; Fan Zhuzhai's former residence also launched the "Abandoned Land Stall Quyi Special Session" and the retro concert "Tianjin Night Music Gate" in different periods of time, bringing a fresh feeling to the audience.

In recent days, small theaters around the country have become popular online celebrity "clocking in" places, and "good shows" have been staged in turn, effectively driving the consumption of surrounding scenic spots, restaurants, cultural and creative industries, and becoming a new "lever" for promoting cultural and tourism consumption.

(Poster production: Ding Yajie, intern; photo source: Visual China)

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