The night market has never stopped tasting delicious food, the small town has a lot of fun in tourism, traveling with performances, and spending holidays in museums... Since this year, the national cultural and tourism market has blossomed in many ways, and the just concluded "May Day" holiday has delivered a rich and colorful and energetic answer sheet.

The average daily flow of people across regions in the whole society exceeds 270 million person times, the total number of domestic tourism trips nationwide is 295 million person times, and the total cost of domestic tourists to travel is 166.89 billion yuan... In just five days, many eye-catching data of this holiday not only outlines the booming picture of the "holiday economy", but also reflects the hot trend of in-depth integration of culture and tourism and promoting development together.

At present, "new scenes" and "new ways of playing" are constantly emerging, sending a "new signal" of the thriving cultural tourism market.

Cultural flavor is strong, and "new Chinese style" tourism brings about a new national trend——

Spend time "clocking in" in popular museums, watch cultural relics and see new exhibitions, and feel the profound history; Take a leisurely walk in the ancient city and town, appreciate the traditional buildings, and feel the national style charm; Interactive experience in non heritage city, understand traditional crafts, and experience the ingenuity and persistence of craftsmen. Recently, the cultural and tourism market has set off a "new Chinese style" tourism boom. Tradition and modernity are intertwined, bringing tourists an immersive cultural journey. Tourists not only They are not only spectators, but also participants. They actively participate in various cultural activities and appreciate the profound and unique charm of the excellent traditional Chinese culture.

At the same time, the national tide consumption activities launched around the country have also injected new impetus into the inheritance and development of traditional culture. The time-honored brands are reborn, leading the trend again. Creative cultural and creative products further stimulate people's interest and enthusiasm for traditional culture, and promote the prosperity and development of the cultural market.

Fireworks are flourishing, and "small cities" gather tourists from all directions——

Visit the night market in Zhengding, Hebei Province, eat spicy hot food in Tianshui, Gansu Province, make pottery in Jingdezhen, Jiangxi Province, and watch "Blue Tears" in Pingtan, Fujian Province... Since this year, more and more unique towns have become bustling and crowded. With the continuous improvement of the transportation coverage of the national transportation network and the reception capacity of various places, tourists can easily reach their destinations and immerse themselves in in-depth tourism. The charm of "small city tour" is increasingly apparent.

In the context of the gradual diversification of the tourism market, tourists are no longer satisfied with the traditional "walking horse and watching fancy" tour, but pay more attention to the high-quality experience when traveling, eager to find a tourist destination that can really relax their minds and deeply experience the local culture. "While tourism demand shows individuality, tourism consumption is also becoming mature and rational." As Dai Bin, president of the China Tourism Research Institute, said, today's tourism has been integrated into daily life. It looks calm, but it has more patience and calm.

New vitality, young people unlock new travel experience——

Since this year, the national performance market has been full of enthusiasm, the music festival craze has swept the country, and the figure of young people has jumped on the shining stage. According to the data monitoring of the ticketing information collection platform of the China Performance Industry Association, 34400 national commercial performances (excluding entertainment venues) were held during the May Day holiday this year, with a box office revenue of 2.084 billion yuan.

In Xiamen, Fujian, from the sea breeze symphony concert on Huandao Road to the "May Day without power on" public benefit concert on Shili Causeway, music, beauty and youth interweave, lighting up this "sea garden"; In Shaoxing, Zhejiang Province, Shangyu Oxygen Lucky Elephant Music Festival attracted nearly 40000 people to participate in two days, which led to significant growth in local accommodation and food consumption.

With the rising temperature, night markets, night tours and other activities have sprung up like mushrooms, becoming a new focus attracting young people. The rapid rise of "night tourism economy" not only brings rich night life experience to citizens and tourists, but also promotes the prosperity and development of urban economy. At night, people enjoy the pleasure of food, shopping and entertainment. These new consumption scenes highlight the vigor and vitality of young people, reflect the new fashion of contemporary society, make the city's night more bright, and make people's lives more colorful.

Many insiders said that the cultural and tourism market is steadily moving towards sustainable development. All regions should continue to explore the "flow password" with distinctive local characteristics, carefully create high-quality cultural and tourism products and services, improve consumption experience, and jointly help the cultural and tourism industry to flourish.

(Poster production: Ding Yajie, intern; photo source: Visual China)

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