Concerts and music festivals are full, immersive live performances shock "out of the circle", and the theater is full of applause and excitement... This year's "May Day" holiday, the national performance market continues to heat up, and diversified and rich performance activities continue to "update", further releasing the potential of cultural consumption.

In order to fully meet the needs of tourists for holiday culture, various places have "unlocked" new patterns. The splendid performances have attracted audiences from all over the country, and have also driven the increase in the number of catering and hotel reservations around the performance venues, becoming a new driving force for the development of urban culture and tourism.

According to the latest data of the Shanghai cultural performance ticketing platform "Ferris Wheel", during the "May Day" holiday, dozens of popular musicals, dramas, talk shows and other performances on the "Ferris Wheel" have increased the number of performers by more than 50% month on month, and the number of non local performers by more than 68% month on month.

Go to a city and watch a play. Beijing Poly Theater launched the dance drama Five Stars Out of the East, which combines oriental beauty and western customs, bringing the audience to experience the dance feast of "Hualiu is the top stream"; Harbin Grand Theater launched the drama "White Deer Plain" and "Thunderstorm", attracting many audiences from surrounding areas to watch; The Shanghai Grand Theater launched the blockbuster drama "Amazing Dreams", which left the audience feeling more than they wanted and sighing that the trip was worth it.

During the holiday, live performance has become a must for many tourists to go to tourist destinations. "Sing folk songs here and there..." As night fell, the familiar melody cut through the deep night sky, opening the prelude to the large-scale landscape live show Impression Liu Sanjie. The picturesque scenery of Lijiang River, beautiful folk songs and other elements are combined to immerse the audience in the scene of beautiful scenery, songs and people.

Cultural tourism integration is wonderful, and innovative forms attract tourists to participate. Beijing Model Kou Guochao Cultural Festival is the national style carnival, elaborately planning intangible cultural heritage experience, national trend music performance, Han costume parade, national style market and other activities, presenting a cultural feast with great immersion for tourists; Lanzhou's "Yellow River Cantata - The Yellow River is also beautiful" series activities, in the form of "lead singer+chorus+open wheat", opened a new mode of zero distance performance interaction, and set off a carnival boom in chorus; Guizhou Karst Cave Concert built the stage of modern music in the ancient cave hundreds of millions of years ago, which attracted tourists' praise. "How cool!"

Industry experts believe that since this year, the demand and supply of the national performance market have been booming, the popularity of concerts, concerts, music festivals and other events has been rising, and the number of new formats and new space performances has increased significantly; Small theaters and new performing arts spaces with different characteristics are integrated into the urban space, and complement each other with large theaters and theaters, which are favored by young people.

At the same time, experts in the industry pointed out that the performance market has stimulated a series of consumption such as tourism, transportation, accommodation, catering, etc. while bringing in ticket income. Local governments should be encouraged to base themselves on their own unique advantages, create special performance brands that match the local historical background and humanistic temperament, and stimulate the enthusiasm of the masses for cultural consumption.

(Poster production: Guo Guanhua Image source: Visual China)

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