In the Bund of Shanghai, neon lights are shining and people are flowing, and modern cities are full of vitality; In Luoyang, Henan Province, the sea of peonies has a long history, attracting countless tourists to stop and enjoy it; In Yangshuo, Guangxi, with picturesque scenery and picturesque scenery, the town has become a popular tourist "clock in" spot... This hot "May Day" holiday, "mobile China" is full of vitality.

In order to meet the travel needs of holiday tourists, cultural and tourism resources are deeply integrated across the country, and various high-quality cultural activities are actively launched to bring tourists a rich and colorful holiday experience. A series of trendy play methods have continuously released the consumption potential of cultural tourism, and the cultural tourism market is full of vitality.

—— Exploring the unknown and combining education with pleasure, research, learning and tourism become new highlights of cultural tourism. As the weather gets warmer, the popularity of the study tour keeps rising. During the May Day holiday, many teachers and students gathered here in Anhui Lingjiatan National Archaeological Heritage Park to open a new "archaeological class". Students experienced the restoration of "cultural relics" and the daily life of archaeologists; In the Yangguan Scenic Spot in Dunhuang, Gansu Province, the research group not only appreciates the magnificent natural scenery, but also deeply understands the profound historical and cultural connotation of Yangguan by participating in the entry ceremony, setting off beacon fires, military camp patrols and other immersive experience projects, so as to increase knowledge and broaden horizons during the tour.

—— Featured travel photos are constantly emerging, leading the new trend of holidays. From "Zanhua Wai" in Quanzhou to "Yanji Princess" in Yanbian, from "Warring States Robe" in Handan to "Flying Sky" in Dunhuang, in recent years, immersive travel dressing experience has been highly sought after. These special travel photography projects fully demonstrate the cultural charm of various places, and also add unique charm to tourists' travel.

In Xi'an, Shaanxi Province, travel photography in Han suits is particularly popular. On the streets of the ancient city, tourists in traditional costumes are coming in an endless stream, and makeup shops near the scenic spot are crowded. In order to further meet the needs of tourists, Chang'an Twelve Hour Street has upgraded new play methods during the May Day holiday this year, ingeniously integrating cutting-edge technologies such as holographic projection, dynamic image, intelligent interaction into the theme scenes and performances of Tang style, bringing tourists a more immersive experience.

—— Intangible cultural heritage interaction continues to heat up, and cultural experience is rich and colorful. As traditional intangible cultural heritage goes deep into public life, various regions have launched many featured interactive activities in combination with local resources to deeply display and inherit the excellent traditional Chinese culture.

This year's "May Day", Hunan Yuhua Intangible Cultural Heritage Museum held the "Wonderful National Intangible Cultural Heritage World" parent-child garden party, launched experience projects such as ancient method oil pressing, sachet making, Lu Bansuo unlocking, traditional archery, etc., to attract more children to understand the intangible cultural heritage skills; Guangdong Intangible Cultural Heritage Hall displays intangible cultural heritage works such as Guangcai, Guangxiu, Foshan Lanterns, and has an intangible cultural heritage theater and food area to let tourists enjoy the charm of intangible cultural heritage in terms of vision and taste; Hangzhou has held more than 170 cultural and tourism activities in the whole city, including floats fairs, cultural books, intangible cultural heritage and folk customs, to show the charm of the Song Dynasty and Hangzhou style life in many ways.

—— "Small town tour" and "food tour" have become new favourites, and county tourism has shown new vitality. With the continuous optimization of national infrastructure, county tourism has gradually become a "new star" in the cultural and tourism market. More and more tourists are not only flocking to the first tier cities, but also exploring those small and medium-sized cities with high cost performance and leisure comfort to experience different customs.

This year's "May Day" holiday, Pingtan, Fujian, Anji, Zhejiang, Zhengding, Hebei, Wuyuan, Jiangxi and other places saw a surge in search. Cities such as Tianshui in Gansu Province and Zibo in Shandong Province attract many diners with their unique local cuisine. County tourism is leading the new trend of tourism market with its unique charm and depth.

—— The efforts to benefit the people have been constantly increased, and practical measures have been taken to "protect tourists". During the "May Day" holiday, all regions actively introduced policies to benefit the people and warm their hearts, which further stimulated the vitality of the cultural tourism market while improving the satisfaction of tourists. In Shandong, the theme activity of "Enjoy the May Day in Qilu" is rich and colorful. Caozhou Peony Garden and China Peony Garden in Heze City offer preferential tickets, and Linyi City issues 500000 yuan of cultural tourism consumer coupons to reduce the travel costs of tourists; In Sichuan, free parking, special bus lines, director's hotline and other measures are taken to benefit the people, so that tourists can travel with peace of mind and pleasure.

Industry experts emphasized that nowadays, tourists pay more attention to process experience, and this demand change is promoting rapid iteration and innovation of tourism supply. In the process of integrating and planning local tourism resources, all regions should pay attention to improving service level, avoiding homogenization, accurately grasp the development core, ensure that tourists enjoy comfortable, convenient and personalized tourism experience, and promote the sustainable prosperity and development of the national cultural and tourism industry.

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