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The "May Day" pre-sale exceeded 200 million yuan, and the film market ushered in a consumption boom

April 30, 2024 16:08 | Source: People's Network
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People's Daily Online, Beijing, April 30 (Reporter Guo Guanhua) According to the real-time data of Cat's Eye Professional Edition, as of 13:47 on April 30, the box office (including spot screening) of "May 1st" new films in 2024 had exceeded 200 million. "Fortress Besieged by Jiulong Stronghold", "Code of Spy House: White" and "Peace keeping and Anti riot Team" ranked among the top three new film pre-sales.

During the May Day holiday this year, a number of new films will be released on the big screen. The film supply is sufficient, the theme is rich and diverse, and the size is relatively balanced, covering action, comedy, love, suspense, animation and other diverse types, bringing audiences a variety of viewing options.

"Besieged by Jiulong Stronghold" ranked first in the pre-sale list, and the "action+Hong Kong style" element attracted the attention of fans; The Peace Keeping and Anti riot Team focuses on overseas peacekeeping forces for the first time, attracting people with the plot of danger; "Nothing Can Be Solved by a Hot Pot" not only integrates comedy and suspense types, but also adds Sichuan cultural elements such as Sichuan Opera; The popular cartoon "Hal's Mobile Castle" and "Spy's Family Code: White" met with fans, which has a certain box office appeal; The film "Journey through the Moon", which was shortlisted for the "Temple of Heaven Award" of the Beijing Film Festival, was adapted from Chi Zijian's novel "Andante on the Moonlight", adding a touch of artistic color to the big screen.  

Many insiders believe that the "May Day" stage is an important stage to undertake the Spring Festival stage and warm up the summer stage, and its role in boosting the film market throughout the year has gradually increased. At the moment when the film audience is divided, the theme blockbusters and comedies, as the "just need" of the market, are favored in the "May Day" stage; The introduction of films and art films can not be ignored, which has become an indispensable force to promote box office growth in recent years.

This year's' May 1st 'films are of rich types and high quality. Many films have good reputation and trends, and the box office is expected to reach a new high. " Rao Shuguang, president of the China Film Critics Association, said, "The high-quality development of Chinese films can not be separated from the continuous cultivation of authors. We look forward to Chinese filmmakers exploring new creative paths, new forms, and new expressions, so that high-quality works and enthusiastic audiences can go in both directions.".

(Editor in charge: Sun Hongli, Lv Qian)

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