Go to your favorite city to listen to a long-awaited concert and enjoy spiritual resonance; Appreciate the unique cultural and museum exhibition in the historic city and explore the cultural connotation; Follow the location of the film and television series "clocking in" to review the touching story... In order to welcome the "May Day" holiday, many tourists have already planned colorful trips and are looking forward to the moment of departure. A series of high-quality and distinctive cultural products not only provide tourists with a variety of travel options, but also inject rich spiritual nourishment into the journey.

In order to let tourists enjoy a comfortable holiday, all regions have launched wonderful cultural and tourism activities in combination with their own regional characteristics. Hainan launched the activity of "tickets are tickets" to issue tourist coupons, which has brought tangible benefits to tourists; The Malatang effect in Tianshui, Gansu, continues to be "hot and hot", and the local government has upgraded the "pet powder" mode to let taste buds dance with enthusiasm; Harbin, Heilongjiang Province, has opened a unique literary and artistic style, and the public cultural places such as libraries and group art museums are not closed.

Focusing on the theme of happy travel in Shanghai, during the May Day holiday this year, the Shanghai Municipal Bureau of Culture and Tourism plans to launch nearly 180 cultural and tourism activities in eight sectors, such as watching cultural relics, art exhibitions, watching good dramas, listening to songs, and tasting food, so as to create a full and happy holiday experience for citizens and tourists and show the unique cultural charm of Shanghai.

Zhang Xiaoding, the general manager of Shanghai Grand Theater, said in an interview that during the May Day holiday, the three theaters of Shanghai Grand Theater, large, medium and small, will be fully operational, with both classic plays and sometimes immersive plays favored by young people, in order to meet the diverse audience needs. "Up to now, more than 98% of the tickets for the popular play" Fantasy "have been sold. We expect that 9000 audiences will enter the theater during this holiday to light up the holiday life with a good show."

Industry experts pointed out that since this year, the demand and supply of the national performance market have been booming, and popular activities such as dance dramas, dramas, concerts and music festivals have continued to heat up, attracting a large number of audiences. It is noteworthy that more and more young people are willing to travel to a city for a performance, which has become a new trend. The prosperity and development of the performance market has further boosted the consumption growth of local tourism, transportation, accommodation, catering and other related industries, and played a positive role in promoting the integrated development of culture and tourism.

With the rise of the national trend and the "culture and museum craze", in recent years, the consumption of traditional culture has gained momentum and potential.

In order to welcome the "May Day" holiday, in Xi'an, Shaanxi Province, the Chang'an 12:00 theme street will launch the spring day limited scenes, add 9 resident performing arts programs every day, and extend the business hours to 10:00 pm; In Chengdu, Sichuan, the Wuhou Temple Museum will hold an immersive cultural experience activity of "Tidy Play in the Three Kingdoms Fireworks Jinli" with the theme of "National Style+New Fashion"; In Xiamen, Fujian, the special performance of Gaojia Opera and the quick flash of Gezi Opera will enable tourists to experience the charm and charm of traditional opera at a close distance.

Today, from the bustling traditional clothing experience stores, to the crowded intangible cultural heritage market, to the popular cultural and creative shops, excellent traditional Chinese cultural elements are widely integrated into various consumption scenarios, becoming a new engine to promote consumption growth, and also injecting new vitality into the cultural and tourism market. This "May Day" holiday, young people can deeply feel the different experience brought by traditional culture in all aspects of "clothing, food, housing, travel, shopping and entertainment".

Experts in the industry have said that whether exploring the profound heritage of traditional culture or feeling the fashionable charm of modern culture, this year's "May Day" holiday will present a wonderful cultural feast for tourists. All regions should make full use of local characteristics and cultural heritage to create differentiated brands and continue to stimulate new vitality of cultural tourism consumption.

(Picture source: Vision China; poster production: Liu Wei)

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