People's Daily Online, Beijing, April 13 Today, People's Daily Online signed a strategic cooperation agreement with China International Culture Group, which will jointly use Internet technology to help popularize cultural and artistic works loved by the people, and promote the healthy development of the mass art market with digital technology. According to the agreement, the People's Daily Online will open a special area for Chinese foreign art exhibitions to tell the cultural stories behind Chinese art works. People's Daily exclusively publishes the authorized content of China International Culture Group, provides digital services for its authorized art collections, regularly plans to issue digital collections, and develops cultural creativity and derivatives. Ye Zhenzhen, secretary of the party committee, chairman and president of People's Daily Online, and Li Jinsheng, secretary of the party committee and chairman of China International Culture Group, signed a strategic cooperation agreement on behalf of both parties.

Since its establishment in 1950, the China International Art Exhibition Company under the China International Culture Group has accumulated a large number of blockbuster art collections including traditional Chinese paintings, including some representative works of modern Chinese painting masters. These art collections will cooperate with the People's Online "Spirit · People's Art Museum" to develop digital transformation products.

The "Lingjing · People's Art Museum" was launched in January this year, aiming to provide digital platforms for artists and excellent art works, provide services for digital copyright protection, digital publishing, digital transformation, digital authentication (blockchain), etc. of works of art, and serve public art with digital technology.

At the signing ceremony, Li Jinsheng, Secretary of the Party Committee and Chairman of CICC, said that CICC, with the mission of "telling a good story about China and spreading a good voice of China", actively participated in strengthening international communication capacity building. At present, China International Culture Group has four business segments: international performance, art exhibition, cultural tourism and performance line operation. It adheres to innovation and leadership in content production and actively explores digital products. The Group will carry out all-round cooperation with the People's Daily Online, combine the strong and complement each other's advantages, and make a good layout for launching a series of high-level online and offline brand activities in the future.

This cooperation with China Foreign Culture Group marks that People's Daily Online has officially entered the field of digital collections, and will better help popularize popular art works with content technology, promote people to improve their art appreciation, and let art enter the homes of ordinary people.

At present, the digital transformation of domestic artworks is in the ascendant, and market rules and standards are also constantly being explored. On the platform of "Lingjing · People's Art Museum", people.com.cn will try to distribute digital collections in the form of digital publishing, and explore the content supervision mode of public distribution of digital collections through the editing, review and publishing review system of content.

It is reported that the distribution of digital collections of "Lingjing · People's Art Museum" will focus on art, exhibition, film and television, public welfare and other fields, and try to distribute digital collections related to Chinese culture overseas, open up a new path for Chinese culture to go global, and explore new forms of overseas dissemination of Chinese culture.

China International Art Exhibition Zone goes online today

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