The preparation process of the 2022 Beijing Winter Olympic Games has provided a huge impetus for the development of China's ice and snow sports. Scientific and technological innovation has become a clarion call on the way forward for China's ice and snow sports. Under the joint guidance of the Department of Science and Technology for Social Development of the Ministry of Science and Technology and the China Agenda 21 Management Center, People's Sports launched a large-scale popular science media program "People's Ice and Snow, Ice and Snow Science and Technology Talk", with the theme of "the scientific and technological innovation road of China's ice and snow sports", mainly focusing on the innovation achievements of the key special project of the national key research and development program "Science and Technology Winter Olympics", from hosting, participating The five dimensions of watching the games, safety assurance and comprehensive demonstration comprehensively demonstrate the scientific and technological support force necessary for carrying out modern snow and ice sports, show the remarkable innovation achievements in China's snow and ice science and technology field, popularize the cutting-edge snow and ice science and technology knowledge, record the highlights of the "Winter Olympics in Science and Technology", and tell the story of the new era of China's snow and ice sports development and scientific and technological innovation, Leave the historical archives of the "Winter Olympics of Science and Technology" panoramic fusion media.