The preparation process of the 2022 Beijing Winter Olympic Games has provided a huge impetus for the development of China's ice and snow sports. Scientific and technological innovation has become a clarion call on the way forward for China's ice and snow sports. In order to show the scientific and technological innovation achievements in the development of China's ice and snow sports in recent years, from January 25, 2022, the People's Daily Online will successively broadcast a series of popular science media programs "People's Ice and Snow, Ice and Snow Science and Technology Talk" focusing on the national key research and development plan "Science and Technology Winter Olympics". The program will be broadcast simultaneously through more multimedia media platforms, including television, radio, newspapers, sports, science and technology, and related new media, while being broadcasted in the full media matrix of People's Daily Online.

The Winter Olympics is a comprehensive winter sports event with global influence, and also an important stage to display the latest scientific and technological achievements of various countries. The combination of science and technology with the Olympic Games has become the era feature of the modern Olympic Games.

In order to fully implement the requirements of the 19th National Congress of the Communist Party of China for "preparing for the Beijing Winter Olympic Games and the Beijing Winter Paralympic Games", implement the Overall Plan and Task Division Plan for the Preparation of the Beijing 2022 Winter Olympic Games and the Beijing Winter Paralympic Games, and accelerate the promotion of the "Action Plan for the Science and Technology Winter Olympic Games (2022)", the Ministry of Science and Technology, together with the Beijing Municipal Government, Hebei Provincial Government and the Beijing Winter Olympic Organizing Committee, the Ministry of Education The Ministry of Industry and Information Technology, the General Administration of Sport, the Chinese Academy of Sciences, the Meteorological Administration and other departments set up the "Science and Technology Winter Olympics" leading group and expert committee to form a joint force to promote the "Science and Technology Winter Olympics" work, and provide organizational guarantee for cross departmental coordination of the overall work of the "Science and Technology Winter Olympics".

Focusing on science and technology to support the preparation of the Winter Olympics, the Ministry of Science and Technology launched the national key research and development program "Science and Technology Winter Olympics". Through the implementation of the key project of "Science and Technology Winter Olympics", China has made a large number of innovative achievements in the field of ice and snow science and technology. Including weather forecast, track and venue construction, operation and maintenance, snow support for the event, sports skill optimization, training base construction, high-performance equipment for winter sports, security command for the Winter Olympics, sports trauma prevention and emergency medical support, 5G sharing, interactive viewing, 8k digital broadcasting, multilingual services for the Winter Olympics, intelligent Internet of Vehicles, hydrogen energy travel Build Yanqing Chongli Green Smart Town, etc. These technological innovations and mode innovations in the special scenes created by the Winter Olympics will not only strengthen the scientific and technological support for the 2022 Winter Olympics in Beijing, but also lead the development of society in a new era and benefit every ordinary person's life.

General Secretary Xi Jinping pointed out: "Like our country's road to becoming a powerful country, China's ice and snow sports must also take the road of scientific and technological innovation. On the one hand, it must adhere to independent innovation, and on the other hand, it must actively absorb the world's advanced technology and training methods.". In order to focus on showing the spirit of front-line scientific researchers and their outstanding contributions to the hosting of the Beijing Winter Olympic Games, disseminate the scientific and technological innovation achievements behind the Winter Olympic Games and popularize the scientific and technological knowledge of ice and snow, under the joint guidance of the Department of Science and Technology for Social Development of the Ministry of Science and Technology and the China Agenda 21 Management Center, People's Sports on People's Daily Online launched the People's Ice and Snow, Ice and Snow Science and Technology Talk With the theme of "the scientific and technological innovation road of China's ice and snow sports", the popular science media program focuses on the innovation achievements of the key special project of the national key research and development plan "Science and Technology Winter Olympics", and comprehensively demonstrates the scientific and technological support forces necessary for the development of modern ice and snow sports from five dimensions of competition, participation, watching, security assurance and comprehensive demonstration, Display the remarkable innovation achievements in the field of ice and snow science and technology in China, popularize the cutting-edge knowledge of ice and snow science and technology, record the highlights of the "Winter Olympics with Science and Technology", tell the story of the new era of the development of China's ice and snow sports and scientific and technological innovation, and leave a panoramic financial media heritage of the "Winter Olympics with Science and Technology" with historical archival value.

The science popularization and financial media project of People's Ice and Snow, Ice and Snow Technology Talk includes a series of science popularization feature films, short videos, ice and snow technology exhibitions, children's ice and snow science popular books and other popular financial media products. Invite outstanding representatives in relevant ice and snow science and technology fields to participate in the production, and create with advanced techniques and concepts close to the people.

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