Why is it so difficult to obtain profitable growth and maintain it?Most managers believe that solving the company's problems mainly lies in solving external environmental problems: finding attractive markets, forming correct strategies and winning new customers.Bain's partners Chris Zuk and James Allen studied this problem.They found that most of the problems of those enterprises that failed to achieve the growth goal did not originate from the outside, but from the inside - away from the front-line business, lack of accountability and bureaucracy.In addition, the company will experience a series of predictable internal crises during its growth.Even for companies that are developing healthily at present, if they fail to properly respond to the crisis, they will also kill the opportunity for further development and eventually lead to recession.The author of this book has concluded through research that the key to dealing with these development bottlenecks lies in the "founder spirit".This spirit is reflected through the ambitious and fearless founder's behavior, which can enable the enterprise to resume growth, focus and communicate with customers.The "founder spirit" in this book includes the following characteristics: · clear tasks and goals at the beginning of entrepreneurship · clear sense of ownership · obsession with front-line business based on 10 years of surveys covering more than 40 countries. This book shows the relationship between the above characteristics in various enterprises.Through rich analysis and cases, this book reveals how leaders integrate the founder spirit into their organizations and use the founder spirit to achieve profitable growth.
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