He used to be the richest man in China, and he topped the Hurun Real Estate Rich List twice in three years; He is a real estate tycoon who dares to take the lead in the world and is regarded as the godfather and leader of commercial real estate; He is an adventurer who spends millions of dollars on football. He once gambled 100 million yuan with Ma Yun; He is also a well-known philanthropist, and promised that "the larger the enterprise, the more donations". He is none other than Wang Jianlin, the opportunity hunter in the business era.
In the business jungle, Wang Jianlin is a rare business wizard. He cut through the thorns in the business sea, pioneering and innovating in various fields. He was born in the trade, but he was skilled in the business field. Today, his industries include residential real estate, commercial real estate, cultural industry, tourism industry, etc. In these industries, you can appreciate his business wisdom and business operation in an eclectic manner. There is a great posture of "arrogance and superiority".
In the field of housing development, Wang Jianlin broke the convention and carried out cross regional development. He is a hunter who dares to take risks.
At the beginning of Wanda's establishment, it was forced to obtain land by means of old city reconstruction because it could not obtain the planned indicators and land. Therefore, it became the first enterprise in China to carry out the reconstruction and development of old urban areas, and created a development model for the reconstruction of old urban areas. Later, Wanda's annual housing sales accounted for more than 20% of the total real estate sales in Dalian, which stood out among the real estate enterprises in Dalian. But Wang Jianlin is not satisfied with this. He wants to implement cross regional development and let Wanda go global.
In May 1993, Wanda went to Panyu, Guangzhou to develop Qiaogongyuan Community, becoming the first cross regional real estate enterprise in China. Since 1998, Wanda has developed in Chengdu, Changchun and other cities, taking the step of large-scale cross regional development. Later, Wanda's presence spread to all provinces, autonomous regions and municipalities directly under the Central Government except Tibet, Qinghai and Guizhou.
In the field of commercial real estate, Wang Jianlin dares to be the first in the world, initiating the business model of "order real estate" and "urban complex", and is a hunter who dares to subvert.
In order to enable enterprises to obtain long-term stable cash flow, Wang Jianlin led Wanda to take the initiative to transform into commercial real estate, pioneered the business model of "order real estate" and "urban complex" in the country, opened up the "responsibility and supervision" of business and real estate, enhanced the core competitiveness of enterprises, and made Wanda Plaza the first brand of commercial real estate in China. Today, Wanda Group has opened more than 80 Wanda Plaza and more than 50 five-star hotels nationwide, holding property area of nearly 20 million square meters, making it the second largest real estate enterprise in the world.
In the field of cultural tourism, Wang Jianlin spared no effort to invest heavily to build Wanda's pillar industry. He is a hunter who dares to give up his children to trap wolves.
In 2012, Wanda Group established Wanda Cultural Industry Group. The Group is the largest cultural enterprise in China, with a registered capital of 5 billion yuan. At present, the Group has entered many industries such as cinema line, film and television production, film and television industrial park, stage performance, film technology entertainment, theme park, chain entertainment, newspaper and media, calligraphy and painting collection, cultural tourism area, etc. The development prospect is very good.
If Wang Jianlin's business philosophy is a mystery, then this book is a golden key to open this mystery. This book deeply analyzes Wang Jianlin's business philosophy in a vivid and fluent way of narration, aiming to provide a reference for people who are running enterprises or are in the management level of enterprises, help people get the golden key to operation and management, and master the way of enterprise management.
