Open a bookstore and make money by the way
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Postscript -
How does the bookstore remake into a learning field -
Conception of learning field -
Why is it a "learning field"? -
Why do we need to redo the value of the bookstore? -
Why do we need to discuss rework?
-
Postscript Updated on: September 17, 2020 14:16:59 -
How does the bookstore remake into a learning field -
Conception of learning field -
Why is it a "learning field"? -
Why do we need to redo the value of the bookstore? -
Why do we need to discuss rework? -
What is rework? -
Chapter 8 Learning Field: Bookstore Value Rework -
The market is changing, but the brand will last forever -
How to start a new philosophy? -
Hidden crisis in the current situation of bookstore brand -
Brand: new bookstore philosophy -
Why do we need a new bookstore philosophy? -
Chapter VII Renewal of Bookstore Philosophy -
Future - unlimited possibilities and two major paths -
What are the characteristics of the great changes in the bookstore industry? What changes does it consist of? -
How did the great changes in the bookstore industry take place? How can we explain it? -
What is the great change in the bookstore industry? How do we define it? -
Chapter 6 The Bookstore's New Life -
The cumulative effect of communication effect: every little helps make a mickle -
Effective guidance and transformation: communication is for sales -
Taking advantage of hot topics: can bookstores use the topic of "thermal cup" for marketing? -
Virus Marketing: How to Spread the News of Bookstores Like a Cold -
Effectively stimulate diffusion: originality is important, and fan forwarding is also important -
Discover the power of audio: build a "brand radio" belonging to your bookstore -
Discover the power of short videos: Have you ever thought of taking a video of your bookstore cat? -
How did the screen painting article come about? From the greasy middle-aged man -
Become an active content producer: physical bookstores only make wedding dresses for others in online publicity books -
WeChat group: How does a bookstore operate a customer WeChat group -
Circle: Have you entered the "circle" of customers? -
Cultivate strong relationship fans: How many iron fans do you have in your bookstore? -
Interact with the audience: How long can you find customers' complaints about your bookstore's microblog? -
Where there is communication, there are fans: how can you make your bookstore have many fans? -
Only fans can spread: how many followers are there in the bookstore's microblog and WeChat official account? -
Let customers spread for you: give people a reason to shine -
Make good use of opinion leaders: Are there stars promoting your bookstore? -
Discover and use social media: is your bookstore using microblog and WeChat for communication? -
Become a conscious communicator: let potential customers know and like you -
Chapter V How Bookstores Do Social Media Communication -
"Abnormal" Service: Haidilao You Can't Learn -
Free service: Who said there is no free lunch? -
Details of service: details are the devil -
Responsiveness of service personnel: What is kindness from the heart? -
Understand customer needs: Do you want to sell what customers want? -
Welcome to complain: How can customer complaints become a good thing? -
Return service: does your bookstore allow customers to return goods? -
Customer dissatisfaction and relationship repair: should wrong book money be recovered? -
Providing convenience and saving customers' time: the reason why online stores and takeaway are popular -
Service hero: Take my car away. It doesn't matter how long it lasts -
Friendly and professional staff: smile at every customer 10 feet away from me -
Service culture: I have to leave work at 8:30 -
Let customers participate in service design: what is the best way to respect customers' opinions? -
Self service: Fast food restaurants have become self-service, what can we do? -
Dealing with customer variables: change is eternal -
Let customers get happy perfect service: Are you happy? -
Personalized service: "Don't talk to me" -
Humanized service: treat customers as relatives -
Lean service: make consumption really easy and pleasant -
What is good service? Inspiration from the elderly godmother on the plane -
Chapter IV How Bookstores Provide Services -
Keep in touch with customers: will your bookstore actively contact customers? -
Offer special treatment: will your bookstore invite members to drink coffee for free? -
Dialogue mechanism for relationship bonus: how does your bookstore listen to customers' opinions? -
Customer situation: It's also about shopping in bookstores. In fact, everyone's demands are different -
Emotional connection: What is the emotional connection between your bookstore and customers? -
To prevent premature customer relationship: what will your bookstore do after handling membership cards for new customers? -
Create a zero customer churn culture: will the staff of your bookstore chat in front of customers? -
Customer value: Have you ever wondered why customers come to your bookstore? -
Identify transaction customers and relationship customers: with whom to establish relationship -
Customer relationship management: is it customer relationship management when you apply for a membership card? -
Purchase motivation and demand level: why do people like to show their photos in bookstores? -
Customer needs: Does your bookstore have Wi Fi and free parking space? -
Preferred store: is your bookstore the first choice for customers? -
Lower consumption and better consumption: 999 yuan washing machine and expensive guqin -
Treasure Hunting Psychology: Why do bookstores need to create surprises through selection and display? -
Chapter III Understanding Customers and Customer Relationship Management -
Product pyramid: Why do Nike shoes cost hundreds of yuan and tens of thousands of yuan? -
Large trading profit model: Do you want anything else? -
Customer profit transfer mode: What should we do if our customers who made money ran away? -
Non profit mode and profit reversion: How can the bookstore make money after selling books without profit? -
Profit Zone: Why are there more and more restaurants in shopping centers? -
How does a bookstore create a blue ocean in four steps: eliminate reduce increase create -
Surpassing the existing demand: How does the bookstore turn non customers into customers? -
Rebuilding the market boundary: why is the space of "bookstore+" bigger than you think? -
Value innovation: where are the value innovation opportunities of bookstores? -
Breaking conventions: what can bookstores learn from IKEA? -
Chapter II Strategic Thinking of Bookstore -
Internal brand building: employees are living brands -
Cultural Landmark: Can Your Bookstore Be Like Shakespeare's Bookstore in Paris -
Expert brand: what is your bookstore's specialty? -
Lifestyle brand: add coffee and cultural creativity to the bookstore, is it a lifestyle brand? -
Brand Personalization: Does your bookstore have a nickname? -
Branding of customer experience: how to learn from Apple and improve customer experience -
Big brand ideal: × brand believes that the world will be better if what happens -
The foundation of a good brand is a good product: what is a good product of a bookstore? -
Brand repositioning based on innovation: many bookstores are repositioning, what about you? -
Position in a simplified way: what is the best bookstore in your bookstore? -
Chapter I How Bookstores Make Brands -
Copyright Information -
cover
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cover -
Copyright Information -
Chapter I How Bookstores Make Brands -
Position in a simplified way: what is the best bookstore in your bookstore? -
Brand repositioning based on innovation: many bookstores are repositioning, what about you? -
The foundation of a good brand is a good product: what is a good product of a bookstore? -
Big brand ideal: × brand believes that the world will be better if what happens -
Branding of customer experience: how to learn from Apple and improve customer experience -
Brand Personalization: Does your bookstore have a nickname? -
Lifestyle brand: add coffee and cultural creativity to the bookstore, is it a lifestyle brand? -
Expert brand: what is your bookstore's specialty? -
Cultural Landmark: Can Your Bookstore Be Like Shakespeare's Bookstore in Paris -
Internal brand building: employees are living brands -
Chapter II Strategic Thinking of Bookstore -
Breaking conventions: what can bookstores learn from IKEA? -
Value innovation: where are the value innovation opportunities of bookstores? -
Rebuilding the market boundary: why is the space of "bookstore+" bigger than you think? -
Surpassing the existing demand: How does the bookstore turn non customers into customers? -
How does a bookstore create a blue ocean in four steps: eliminate reduce increase create -
Profit Zone: Why are there more and more restaurants in shopping centers? -
Non profit mode and profit reversion: How can the bookstore make money after selling books without profit? -
Customer profit transfer mode: What should we do if our customers who made money ran away? -
Large trading profit model: Do you want anything else? -
Product pyramid: Why do Nike shoes cost hundreds of yuan and tens of thousands of yuan? -
Chapter III Understanding Customers and Customer Relationship Management -
Treasure Hunting Psychology: Why do bookstores need to create surprises through selection and display? -
Lower consumption and better consumption: 999 yuan washing machine and expensive guqin -
Preferred store: is your bookstore the first choice for customers? -
Customer needs: Does your bookstore have Wi Fi and free parking space? -
Purchase motivation and demand level: why do people like to show their photos in bookstores? -
Customer relationship management: is it customer relationship management when you apply for a membership card? -
Identify transaction customers and relationship customers: with whom to establish relationship -
Customer value: Have you ever wondered why customers come to your bookstore? -
Create a zero customer churn culture: will the staff of your bookstore chat in front of customers? -
To prevent premature customer relationship: what will your bookstore do after handling membership cards for new customers? -
Emotional connection: What is the emotional connection between your bookstore and customers? -
Customer situation: It's also about shopping in bookstores. In fact, everyone's demands are different -
Dialogue mechanism for relationship bonus: how does your bookstore listen to customers' opinions? -
Offer special treatment: will your bookstore invite members to drink coffee for free? -
Keep in touch with customers: will your bookstore actively contact customers? -
Chapter IV How Bookstores Provide Services -
What is good service? Inspiration from the elderly godmother on the plane -
Lean service: make consumption really easy and pleasant -
Humanized service: treat customers as relatives -
Personalized service: "Don't talk to me" -
Let customers get happy perfect service: Are you happy? -
Dealing with customer variables: change is eternal -
Self service: Fast food restaurants have become self-service, what can we do? -
Let customers participate in service design: what is the best way to respect customers' opinions? -
Service culture: I have to leave work at 8:30 -
Friendly and professional staff: smile at every customer 10 feet away from me -
Service hero: Take my car away. It doesn't matter how long it lasts -
Providing convenience and saving customers' time: the reason why online stores and takeaway are popular -
Customer dissatisfaction and relationship repair: should wrong book money be recovered? -
Return service: does your bookstore allow customers to return goods? -
Welcome to complain: How can customer complaints become a good thing? -
Understand customer needs: Do you want to sell what customers want? -
Responsiveness of service personnel: What is kindness from the heart? -
Details of service: details are the devil -
Free service: Who said there is no free lunch? -
"Abnormal" Service: Haidilao You Can't Learn -
Chapter V How Bookstores Do Social Media Communication -
Become a conscious communicator: let potential customers know and like you -
Discover and use social media: is your bookstore using microblog and WeChat for communication? -
Make good use of opinion leaders: Are there stars promoting your bookstore? -
Let customers spread for you: give people a reason to shine -
Only fans can spread: how many followers are there in the bookstore's microblog and WeChat official account? -
Where there is communication, there are fans: how can you make your bookstore have many fans? -
Interact with the audience: How long can you find customers' complaints about your bookstore's microblog? -
Cultivate strong relationship fans: How many iron fans do you have in your bookstore? -
Circle: Have you entered the "circle" of customers? -
WeChat group: How does a bookstore operate a customer WeChat group -
Become an active content producer: physical bookstores only make wedding dresses for others in online publicity books -
How did the screen painting article come about? From the greasy middle-aged man -
Discover the power of short videos: Have you ever thought of taking a video of your bookstore cat? -
Discover the power of audio: build a "brand radio" belonging to your bookstore -
Effectively stimulate diffusion: originality is important, and fan forwarding is also important -
Virus Marketing: How to Spread the News of Bookstores Like a Cold -
Taking advantage of hot topics: can bookstores use the topic of "thermal cup" for marketing? -
Effective guidance and transformation: communication is for sales -
The cumulative effect of communication effect: every little helps make a mickle -
Chapter 6 The Bookstore's New Life -
What is the great change in the bookstore industry? How do we define it? -
How did the great changes in the bookstore industry take place? How can we explain it? -
What are the characteristics of the great changes in the bookstore industry? What changes does it consist of? -
Future - unlimited possibilities and two major paths -
Chapter VII Renewal of Bookstore Philosophy -
Why do we need a new bookstore philosophy? -
Brand: new bookstore philosophy -
Hidden crisis in the current situation of bookstore brand -
How to start a new philosophy? -
The market is changing, but the brand will last forever -
Chapter 8 Learning Field: Bookstore Value Rework -
What is rework? -
Why do we need to discuss rework? -
Why do we need to redo the value of the bookstore? -
Why is it a "learning field"? -
Conception of learning field -
How does the bookstore remake into a learning field -
Postscript Updated on: September 17, 2020 14:16:59
