Profitability: operating capacity in the next 10 years
It's easier to start a business than to keep it going. Where will the profits of Chinese enterprises come from in the next 10 years? How to break through the bottleneck of growth? How can small and medium-sized enterprises, which lack core competitiveness, enable customers to spend from one moment to the next? With low management level and employees fishing in troubled waters, how can enterprises achieve performance multiplication? Why do enterprises need strategy? What is the difference between enterprises with strategy and enterprises without strategy From strategic design to value innovation, from business logic to management ability, from operation to profitability... Starting from the end, the purpose of enterprise operation is to continuously realize the double growth of revenue and profit, and profitability is never an overnight thing. Therefore, how to focus on profitability, understand business, and systematically improve sustainable growth How to improve the enterprise's operation efficiency has become a problem that many enterprise managers need to think about. In this book, the author adopts a global perspective to extract a simple and easy-to-use business concept from the success or failure of more than 30 years of life, and deeply discusses and summarizes a complete and consistent theoretical closed-loop - "the diamond circle of business". Based on a large number of live combat cases, it focuses on the profit model of SMEs, gradually unveils the layers of confusion in the business world, grasps the common principles of enterprise operation, reaches the core goal of enterprises to achieve profit, and highlights the internal momentum of successful operation. Starting from the ten major modules of enterprise strategic design, value innovation, product strategy, marketing management, etc., help readers learn and use, cultivate global business thinking, return to enterprise development practice, achieve double growth of operating income and profit, and break through the "ceiling" of SME development.
·149000 words