Wen Shen Guangming (WeChat: "Shen Guangming" or“ cqsgm-market ”）

At the end of the day, I want to make some notes.

In the morning, he communicated with a developer partner about a project. He said that they had a puzzle. They always felt that their project had many advantages, but they could not say clearly. They found that this must be a problem, but they did not know where to go?

There are many good projects, but if there is no effective communication and no clear words, the future risks are obvious.

Previous HTC Wang Xuehong said that their products were actually very good, but they had communication problems.

In fact, in my opinion, the communication point itself is

Today I don't want to talk about specialty. Although specialty is the foundation of standing, I don't want to talk about mode today. Although mode is the core power of enterprise competition.

They are all good things, but they are easy to fall into a misunderstanding. Recently, I always use the words in the Tao Te Ching, "The one who sticks to it loses it". Once he chooses, he loses it. The so-called profession is common sense, and is human nature. If he is paranoid, he will lose something.  

The kingly way is based on human nature, and it has always been a great article and a great sage.

Once I talked about beauty with Hong Cangwei, a Taiwanese designer. He said that beauty is not in space, not in scale, but in nature. A lot of things are beautiful, but you can't tell them.  

Is Palm Springs self upgrading or losing focus in its business transformation?

Recently, it was reported that Palm Springs will two thousand and thirteen The transformation of commerce and the creation of high-end urban complexes in felt worthy of attention. As a person who claimed to study strategies, he had to think about it first. The first feeling was that he did not understand, but was it a Star River selling liquor?

In Chongqing, when we mention Palm Springs, we will think of an ad saying, "Live like Palm Springs". He tells us the attitude of a class towards life, which is also high-end. Palm Springs is different from the size and style of Star River Bay, and also different from the softness of Longhu Lake, but it has its own high style, which is superior.

It is said that Google has recently made a move that is to prepare to enter the automobile manufacturing industry, which is undoubtedly another blockbuster news for the business community. If only its network and other technologies drive automobile innovation, people are not full of expectations, but from the perspective of enterprise marketing strategy, we do not need to expect a car called Google to appear in the market.

But many friends are not. They always say, how can an enterprise always follow the rules? A network company is making cars. In the information age, in the era of continuous technological innovation, everything is possible!

They are exclaiming: "Forget the positioning! You see, an era of continuous cross-border is coming!" Its voice is sonorous, like Huang Zhongda Lv, an awakening speech.

There are other important points of view related to cross-border relations, such as "openness determines the future!" If an enterprise or product is always immersed in its own business, people may think that it is outman. With the help of external forces, such as social forces, the best business model of the times can be formed. The endorsement of this is not Facebook Social tools like Twitter and Weibo are not included.

In fact, a short text, if distinguished, actually includes three related but completely different concepts, that is, "social networking, cross-border and brand extension". Socialization is the common attribute of mankind, and open thinking is of course important; In an era of advanced information and innovative economy, innovation comes from

It is obvious that the tiredness and boredom of the journey have brought about the aversion of consumers, but there must be no solution?

In fact, she said that we put forward a new marketing proposition in this project, that is, "Your travel starts from home.

It is obvious that the tiredness and boredom of the journey have brought about the aversion of consumers, but there must be no solution?

In fact, she said that we put forward a new marketing proposition in this project, that is, "Your travel starts from home.

In the morning, I will tell you how to do strategy, how to restart thinking, how to say goodbye to the past, and how to establish new ideas. In the afternoon when he exchanged advertisements, he said jokingly, "I thought the advertisement I was talking about had flown very high, but after listening to President Shen's opinion, I found myself still on the ground!"

Everyone smiles, and I am no exception.

"Brother Guangming, which advertising companies do you think are more powerful in this city?" This is a question from a friend.

At that time, I was in a tea shop, enjoying an ancient Pu'er of the Northern Song Dynasty called "One Leaf Tathagata". The soup was light and golden, and the tea flavor lasted for a long time. After 30 or 50 times of brewing, the tea flavor was also mellow. Although I was in a cool, spring like air-conditioned room, the tea tasted like sweat.

I know my answer to such questions as advertising companies is no less than a hundred times. Because agents and advertising are always closely linked, developers often ask us to provide reference for selection, so it is not difficult to answer such questions.