Course Background
With the profound changes taking place in fashion consumption, uncertainty has increasingly become the norm in the fashion industry. In the face of fierce competition in the fashion retail environment, some brands and retailers seize the opportunity to expand market share, while others are struggling. How to find the direction in the uncertain market environment, whether for fashion brands or retailers, establishing a response system oriented by retail market data, improving the buyer system model, and providing personalized products for the market and consumers are the opportunities for the breakthrough and differentiated development of fashion business retail. Among them, as the buyer who grasps customers' style needs, tracks data, and undertakes profit goals, it is the core force for fashion enterprises to make the fastest response and decision to the changing supply and demand relationship.
As the first fashion week in China to build a supporting Showroom business platform, Shanghai Fashion Week has gained focus and attention in the global fashion industry after 16 years of development. In recent years, it has attracted people from Asia and even the global fashion industry to participate with the "Asia's largest ordering season". Whether for professional buyers of domestic and foreign brands and boutiques, or professionals in commercial retailing and real estate, Shanghai Fashion Week has become a place where elite buyers must purchase every quarter.
Based on the above development status of fashion retail industry and the progress of the function of Fashion Week, the course of Fashion Week Fashion Buyer Workshop creatively combines professional knowledge with the practical workflow of fashion week buyers, and constructs a new workshop course of fashion buyers from knowledge to experience, from channels to resources, Help fashion buyers comprehensively improve their professionalism from trend insight to commodity planning, and realize more business value for brands or enterprises.
