Our senior industry teacher Shelly shared the theme of "the rule of survival in the new situation of fashion retail", from the status quo, development and transformation of the fashion industry, the analysis and construction system of fashion trends, to different sample market research guided by the distribution area of buyers' stores, and then to the main show of Fashion Week, from Shanghai, Beijing, Hangzhou, Shenyang, Xiamen, Kunming, Buyers from representative regions such as Nanjing spent a full day 。
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Shelly topic sharing
New retail -- recovery and construction
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Retail formats with different positioning, such as department store self run boutique buyer store, independent designer brand concept store, light life collection space, etc
market research
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Communicate with the buyer's store manager
Distribution and current situation of boutique and fashion buyers
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Shanghai Fashion Week Xintiandi Stadium
Watch the brand release show
Deepmoss
What did DAY2 SHOWROOM learn?
— Showroom and Lifestyle —
Subject: Establishment of international supply chain system under buyer system
In the morning, teacher Bedi shared the status quo of Showroom at home and abroad and the analysis of the buyer's shop report, Teacher Xinzhan shared the discussion on the development of international buyer stores and Lifestyle at home and abroad, participated in the MODE and DADASHOW trade shows in the afternoon, and watched the show in the evening.
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Theme sharing
Chinese buyers and Development status of Showroom
International buyer store and lifestyle collection store in the eyes of independent designers
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Prepare to enter the exhibition
Data report collection
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Visit Shanghai Fashion Week
Official supporting MODE Shanghai Clothing Exhibition
DADASHOW International Designer Brand Exhibition
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Inside the exhibition hall and brand side
Exchange the latest information
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Shanghai Fashion Week Xintiandi Stadium
Watch the brand release show
funky punky
What did DAY3 share?
- Data, the logic behind the exhibition -
Theme: Fashion commodity planning and procurement process under the buyer system
Teacher Esther shares Comprehensive knowledge and tools from buyer function, commodity positioning, procurement strategy to data analysis. From the trend based new knowledge discussion of the past two days, to the research and experience of the buyer's shop, Showroom and the show, to the rational buyer's workflow and data analysis, to the workshop group discussion and presentation presentation, both instructors and students are so serious!
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Share buyer workflow
Group discussion, data analysis
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Workshop group communication and report
Presentation rendering
The three-day course passed quickly, and the students from the forefront of the industry not only gained a lot of dry goods, but also established more work resources and gained mutual friendship in this busy and full three-day course. As for the sponsor, it is also the responsibility of training how to face the industry whose development speed is beyond imagination, and how to face the forward-looking thinking in this uncertain era, so as to help students build a more effective judgment on industry cognition.
