"Subversion" has become a collective routine, encouraging changes in the trend, allowing the development of new things that are worshipped by those rejected by the mainstream culture, and accepting "marginalization" and "niche".

        twenty The spring and summer of 2017 began with chaos, continuity and subversion, all of which originated from the world The uncertainty of many factors such as politics, economy and geo culture. For the main trend line of spring and summer 2017, on the one hand, it is a continuation of the trend of autumn and winter 2016, on the other hand, it is slightly updated and developed. On the whole, in the current depressed and depressed economic environment, designers are looking to the past, and fashion brands are turning to the peak season sales model. Regardless of the "buy as you see" model or social media marketing, brands either closely follow the most influential influencer in the fashion industry, or carefully refine the most commercial trend of the season, and try to make the products designed and developed in the current season not deviate too far from this. The 80's style, deconstruction, street fashion, neon bright colors and "semi-finished" details are undoubtedly the key words of the 2017 spring/summer trend.

80 Vintage

        Perhaps it is a confrontation against the current depression situation. The 1980s became a collective illusion of people about that period, which was either good or bad, but still brimming with optimism and prosperity. This season, many designers have defined the series with the typical outline of the 1980s: Gvasalia is undoubtedly the person who has changed the trend of street wear. In this season's series of Balenciaga, he created an avant-garde female image through the design of super large shoulder lines with whale bone struts and tight leggings; Saint Laurent imagined young girls stealing their favorite old YSL from their mothers, such as wide shouldered metal liquid T-shirts with mini skirts. Similarly, Isabel Marant，Jil Sander and other designers are committed to the research of broad shoulder pads and sleeve shapes, but the influence of Gvasalia and his brand Vetements seems to be everywhere. Jeremy Scott's new series is about Smithieereeans, a film released in New York in the 1980s, which is a pink fantasy of the early 1980s. His design may be more accurate to use "neon pink" to express the style of the 1980s.

http://pic.fashiontrenddigest.com/digestPics/2016/12/30/191_27889_1230_01.jpg

  Saint Laurent

Neon&plant green

        The flamboyant or bright colors also belong to the 1980s, when designers could create freely. The super proportion of tailoring, color blocks and accessories become the distinctive features of this style. A variety of bright colors from cobalt blue, acid yellow, vegetation green, coral red to honey orange are interspersed, forming a neon wave of bright colors. This color trend is more related to sports style this season, from MSGM to Barbara Bui， The vivid personality of the design is emphasized by color contrast, highlighting the sports style with elements of the 1980s. Among them, vegetation green deserves special attention because it was designated as the popular color in 2017 by Pantone. Pucci, known for its good use of color, is the first choice in this season's series, presenting a fresh early spring flavor with Monterey like color matching or large solid colors. In any case, after a series of "melancholy events" in 2016, the fresh grass and green has been given more hope in the new season.

 

    MSGM

    Pucci

    Pucci

deconstruction

        "Deconstruction" originates from the concept of decomposition, emphasizing reorganization, breaking and superposition. This season's deconstruction is reflected in the subversion of the original fashion dogma. This trend began to appear on the New York show, starting from the cutting-edge designer brand Marques Almeida、 Joseph, who is abnormally tailored, and Monse, who has always integrated the concept of deconstruction. Behind the oversize designed by Gvasalia is also the professional technology of structure processing. Although this is often ignored, it is actually a new proportion and contour through the structure. Joseph rebuilt the uniforms, overturning their original definition, a series of deconstructed (and then reconstructed) men's shirts, windbreaker coats, wrap dresses and shirt skirts; Marques The designers of Almeida emphasized their proportion design - with super long sleeves, they deliberately made ordinary clothes into new proportions. From Monse to Jacquemus, they have injected new structural elements into the hottest single cotton striped shirt in spring and summer next year.

    Joseph

    Marques Almeida

    Monse

    Monse

Oversized accessories

        This season's oversized architectural jewelry or exaggerated jewelry with classical romanticism on the catwalk are all similar to the "power" of the 1980s Women "style. As Givenchy's designer said, women struggle for power. This happens not only in the United States, but also around the world. Therefore, accessories with more power and emotional taste can be seen everywhere. Givenchy uses a simple cut with a large agate pendant linked by tortoise shell chains; Loewe uses metal materials to match the lily shape inspired by flower arrangement art, as well as Balenciaga's modernist oversized earrings.

  Loewe

    Loewe

    Balenciaga

Mini bag

        The development of things usually shows a trend of polarization, which is particularly significant in the design of single items this season. Contrary to the size of oversized accessories, more bags are extremely mini shaped. In order to occupy the market of more young people, encourage the consumption of entry-level products, and the functional transformation of handbags, brands have launched "mini" handbags or small satchels this season. Fendi's embroidered mini bag with soft colors and lots of rococo details; Valentino's metal satchel is as small as a business card holder, and metal rivets add modern and fashionable style.

    Fendi

    Fendi

    Valentino

  Valentino

Details of "semi-finished products"

        Gvasalia's influence is still far-reaching. The high fashion and street wear elements of the 1980s were mixed together, from focusing only on the precise tailoring of the clothing itself, to re interpreting the changes in size, proportion and contour, to the deliberate "unfinished" unconventional, to the hodgepodge style clothing matching; "Subversion" has become the collective routine of designers. Many designs have added more deconstruction elements of disassembly, such as the super exaggerated shoulder lines to form a sense of falling when the clothes are half worn, and the casual buckles also have a sense of mismatch. In addition, hollowing, cutting, oversized ruffles, side seams or stitching of contrast wide edges have become design elements everywhere, creating an unfinished edge feeling.

 

    Vetements

    Off-White

    DKNY

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