These days, the national milk tea brand, which is known as a classic of the generation, has become popular. Because the cup cover of its product meco fruit juice tea in the Japanese store was put on by the staff with a slogan mocking the Japanese nuclear sewage, which won the full support of the vast number of netizens. Everyone praised Xiangpiaopiao, a girl born in the 1990s, and set off a barbaric consumption in the live broadcast room.
After the event was fermented, it triggered a heated discussion among netizens and big TVs. After it was reported that Xiangpiaopiao's brand continued to grow in popularity, including local chicken, bee flower, lotus gourmet powder, Jiuyang soy milk, Yumeijing and more than 20 national brands praised and called CALL for Xiangpiaopiao. Jiuyang soymilk said, "I support Piaopiao! Ah Dou doesn't drink soymilk today, but only milk tea!" Siyuan said, "Piaopiao makes a loud noise, and Yuanyuan supports" The official account of the stroller brand said, "Some people say that Xiangpiaopiao is consuming patriotism, but Xiaoman doesn't think he is consuming patriotism. Do I want to consume patriotism?" Lotus MSG even posted a poster on its official account, "The staff with fragrance are good!".
In fact, what is put on the cup cover is not the fragrant traditional product milk tea, but the Meco juice tea, which is known as the second generation. According to public data, Meco is a cup brand launched by Xiangpiaopiao Company in 2018, which is oriented towards indoor static consumption scenarios and has been popular since its launch.
Xiangpiaopiao said that Meco Migu innovatively combined traditional fruit tea with modern advanced production technology, and created a new category of "cup fruit tea", including "peach red pomelo", "Thai lime", "cherry berry berry", "red pomegranate white grape", "litchi hundred fragrance", "mango ballet" and other flavors. The company's MECO cup fruit tea, with its good taste and health attributes, quickly won widespread favor among consumers and was exported to many countries and regions around the world.
Some netizens said that after going out of the circle, they made a special trip to buy two boxes of Meco juice tea, which seemed to be a treasure drink. "The packaging design is beautiful and has a sense of sophistication, which is too flaky." "The taste is sweet and refreshing, and it tastes full of juice." "They also modestly said that they want to be the second choice outside the street drinking shops. I think it is the first choice."
The financial report shows that Meco fruit tea will contribute about 700 million yuan of revenue in 2023, and the new frozen lime tea and milk tea will contribute about 160 million yuan and 40 million yuan of revenue respectively. According to relevant people, Xiangpiaopiao Meco fruit tea is expected to recover to its peak volume of more than 1 billion yuan in the next two years. Lanfangyuan frozen lime tea products are expected to reach a sales scale of 3 billion yuan against the standard Vita lemon tea.
