From an early age, my teacher taught me that China is an ancient country with five thousand years of classical civilization. Based on the principle of thick land, we are used to looking down at the fashion circle with a proud attitude. At this time, the old adage of "be prepared for danger in times of peace" was defined as putting on airs, and the ignorance and rationality of self feeling good became the mainstream of paralyzed thinking. Everything that we take for granted undoubtedly poses new challenges for the fashion industry, which can adapt to the environment only by constantly pushing through the old and bringing forth the new!
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The reason why luxury goods are called luxury goods is that they have different quality and cultural background from necessities of life. Rare, unique and rare attributes that belong to luxury goods make them high-end luxury consumption A must of. However, in recent years, the exposure of the problem of luxury quality has brought down the old sophisticated products and become a new topic of complaint. The relationship between product value and quality is gradually inversely proportional As the number of cases increased, the mystery of luxury goods was gradually unveiled.
Indeed, in recent years, there have been a lot of quality problems of luxury goods exposed in China. What on earth caused them to be knocked down by the "quality gate". The main reason is the emergence of primary market and developing market Start. In the face of extremely high profit margins, how can luxury groups ignore the good opportunity to make quick money. Rapid promotion of the brand's sales network and expansion of market share have led to the continuous increase of product volume, so the quality will not be achieved The same guarantee. The purchasing power of emerging luxury goods, like a huge monster, has promoted the productivity of luxury goods, which was originally small, to become saturated. So now there is an open secret in the luxury industry, and they are developing one after another China has invested a large number of OEM factories. It is conceivable that the luxurious and unnecessary products originally from the traditional handicraft workshops or the origin of brands have become the products of the assembly line in the factory, so the quality control is difficult to be refined
About the battle between two sports brands outside the competition
No one would expect that Brazil only won the fourth place in this season's World Cup. This bomb like message not only permeated the fans who loved the five-star Brazil team, but also severely attacked Nike, the sponsor of the team's jersey.
Of course, there are winners and losers in the game, and sponsors outside the game are also happy and worried. The two semi-finals can be seen as the battle between Nike, the shirt sponsor, and Adidas. In the end, Nike's sponsorship of the World Cup stopped at this point, and the Adidas team successfully met the 7th finals, which can be said to be the last winner.
In the traditional fashion industry, women occupy absolute sovereignty. As early as in the European court period, this "feminine" fashion trend has prevailed. The daily task of women is to constantly change new clothes and attend various celebrity parties with their high-ranking companions. At that time, women became the main force in the fashion industry because they kept dressing up to become the focus, so that they could stand in the male society and become unique beautiful props. So in the early fashion trend, women were shaped into a vase like figure of eight, which lasted until the Second World War. At that time, women relied on men to live in high places. In the era of absolute imbalance between men and women, men's consumption of "femininity" was regarded as a recognition of identity.
However, after the emergence of such representatives as Mrs. Thatcher and Ms. Chanel, whether in the political world or the fashion world, women's parasitic lifestyle
