Course Background

        With the profound changes taking place in fashion consumption, uncertainty has increasingly become the norm in the fashion industry. In the face of fierce competition in the fashion retail environment, some brands and retailers seize the opportunity to expand market share, while others

Course Background

In April 2017, the first "Shanghai Fashion Week Fashion Buyer Workshop" creatively combined professional knowledge with the practice process of fashion week buyers, and constructed a new workshop course for fashion buyers from knowledge to experience, from channels to resources. So far, two courses of students have been successfully completed in April and October 2017.  

In 2018, uncertainty is still the norm in the fashion industry, and the competition in the fashion retail environment is becoming increasingly fierce. More and more brands, retailers and buyers will seize the opportunity to enter new markets. Mobile Internet has also become the driving force of fashion consumption. In order to deal with this uncertainty, whether for traditional fashion retail

When a business model (buyer system) starts to become an opportunity for the transformation of an industry, more and more people "follow one another"; But at the same time, this industry chain is still fragile and immature. At this stage, there is still a lack of a standard Chinese explanation for some of its business ecology, such as Showroom; And more "fashion lovers" are just lost in the superficial vanity of this industry.

Under the interpretation of the "business acumen" organization, which is good at driving the waves, that the profession of fashion buyers tends to be demonized, we talked with Esther, a senior buyer with more than 10 years of experience in the industry. She has successively served as a senior buyer and director of international large-scale retail companies such as fashion fast selling brands, luxury brands and luxury brands, Have a very rare professional background and accumulation in this industry.

The legendary daily salary is tens of thousands, and the real salary of fashion buyers

overview

For the main trend of early spring 2018, on the one hand, it is the continuation of the previous season, on the other hand, it is slightly updated and developed. On the whole, in the current depressed and depressed economic environment, designers are looking to the past, while fashion brands are turning to the peak season sales model. From the perspective of women's clothing items, the trend of more practicality and versatility runs through the main line of design. Simple pullover style, multi-function design, loose silhouette and various cross season items emerge. Feminine modeling still occupies the core, focusing on the shoulder and waist; The silhouette tends to be sophisticated and capable, and continues to promote the trend of asymmetry.

loose dress

Layering and comfort are still highly respected. Since Balenciaga and C é line first introduced loose dresses in the spring and summer of 2017, loose style long dresses that can be worn over the head or layered at will have become a key item. Most of the fabrics are light or silk. This versatile piece can be worn directly over the head, or tied with a belt

Recently, Savills, the world's leading real estate service provider, released the 2017 edition of "China's 20 Retail Cities" report, tracking and studying 20 major retail cities in mainland China, using economic indicators and retail index A total of 16 groups of data were analyzed.

The 20 major first and second tier cities include Shanghai, Beijing, Shenzhen, Chengdu, Guangzhou, Hangzhou, etc. The performance of each city is different. In terms of the retailer index, Shanghai and Beijing still maintain a huge leading edge, especially Shanghai ranking first.

As a professional school in the field of fashion education, Shanghai International Fashion Education Center and Tide Watching Network Jointly built Fashion Week Buying Handicraft Workshop Course From April 7 to 9, we brought three days of innovative and practical workshop courses to students from all over the country.

Shanghai China — In the middle and late April, the old French Concession area in the central city was in the season of flying catkins, especially on Gao'an Road, which was "lined with parasol trees". Even the air was filled with the smell of floating catkins. Among the old houses with deep courtyards and shaded by trees on both sides of this famous old road, one belongs to The International Wool Bureau Woolmark company) is the office in China, where I interviewed The woolmark Mr. Ma Jie, General Manager of Company China.

As a media person focusing on industry, the International Wool Bureau (hereinafter referred to as TWC) is no stranger to me. It is a non-profit organization that promotes Australian wool globally, from the "International Wool Logo Award", which is most familiar to designers, to the "Wool", which is also regarded as a trend guide for the industry Lab ", TWC always leads the standard of excellence in the industry. However, in the eyes of an observer like me, TWC seems to act frequently and become more "trendy" in the past two years: it not only cooperates with the new generation of independent designers, but also expands to the terminal business and retail fields, gradually radiating from the industry to more young consumers. I am curious about all these changes, and the operator behind all these changes is Ma Jie.

allegedly

  "Subversion" has become a collective routine, encouraging changes in the trend, allowing the development of new things that are worshipped by those rejected by the mainstream culture, and accepting "marginalization" and "niche".