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Haidian District, Beijing Expands Credit Application Scenarios to Strengthen Cultural Tourism Industry: High Service Quality and More Effective Supervision

Wang Haonan
May 7, 2024 08:41 | Source: People's Daily
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Original title: High service quality, more effective supervision (Cultural China Travel)

Green willows and weeping silk reflect the blue waves, and the Summer Palace during the May Day holiday is full of tourists.

Enter the park from the East Palace Gate, pass through the Ziqi East to the city pass, and take a quiet place in the fun park with winding paths leading to seclusion. In the garden, the green water ripples, the lotus tip is emerging, and a faint aroma of coffee wafts with the wind. On reflection, there is a coffee shop in an ancient building named "Yinjing" near the water.

"If you don't order coffee, you can also come in and have a rest." Li Peipei, the deputy manager of the mirror shop in the Summer Palace, is very enthusiastic. Li Peipei introduced that although the store will not open until the second half of 2022, it has become a little famous online due to its good location and considerate service. "In order to facilitate visitors from all over the world, we also opened international credit card payment."

When opening a shop in the Summer Palace, there must be a lot of inspections, right? "Only once a year." Wang Sen, deputy director of the Haidian District Bureau of Culture and Tourism of Beijing, said that Haidian District has evaluated all scenic spots within its jurisdiction with a "risk+credit" rating, which is divided into four levels of ABCD from high to low. Since the Summer Palace was rated as "A", the number of inspection items was reduced from 131 to 52. "We organized a joint inspection by multiple departments to minimize the disruption to the operating units."

Everything is disturbing, but everywhere. "There are fewer inspections, but the service guidance is more and more detailed," said Han Xiao, head of the management section of the Summer Palace Management Office.

The construction of credit market needs the participation of the whole society. "Hello, here is a garbage bag for you. Please take the garbage down the mountain after the tour." Xu Yinping, head of the Publicity Department of Xiangshan Park, introduced that this year's "May Day" holiday, Xiangshan Park launched the "Traceless Mountain Forest" action for the first time - tourists can exchange special red leaf badges, bookmarks, portable shopping bags and other small gifts at the east gate of the park by taking the garbage down the mountain, "Guide tourists to travel in a civilized manner through incentive measures."

It is understood that Haidian District has carried out the theme activity of "Honest and Promise Keeping, Civilized Travel" in various scenic spots, guiding tourists to practice the concept of "Honesty and Civilization Advocating" through garbage classification, CD action, plastic control and plastic restriction, grain saving and other forms.

During the May Day holiday, not only the tourism market is hot, but also various art training institutions in Beijing are crowded. "The reason why I chose to come here is mainly because of the supervision of funds." During the holiday, Liu Ning, a citizen, found a suitable ballet training institution for her 13-year-old daughter. The "Weigongcun Art Complex" located in Guangyuan Building, Guangyuanzha Road, Haidian District, attracted her attention.

At the front desk of the "Weigongcun Art Complex", the business license, training permit and the bulletin board of "Cultural Tourism Haidian Credit Release" are prominently displayed. The bulletin board not only has "risk prompt", "risk+credit" rating and other information, but also has "unique payment QR code" and "unique fund depository account" printed on it.

"The fees paid will go to the bank deposit account first, and will be transferred to the company according to the parents' confirmation after each class." Lin Muhua, vice president of Beijing Weigongcun International Art Communication Co., Ltd., said that Haidian District requires art training institutions to "take the initiative to reveal the letter" and display three certificates. "The purchase of class bags and refund of fees are also carried out online, and the whole process is supervised."

Wang Sen introduced that for the cultural and tourism market, the cultural and tourism credit platform built in Haidian District now covers more than 10 prepaid scenarios, including entertainment venues, commercial performance venues, star rated hotels, etc, "By strengthening management and services, consumers' concerns about capital security will be dispelled without increasing the burden on relevant institutions, and the consumption potential of the cultural and tourism market will be activated to stimulate economic momentum."

(Editor in charge: Bao Congying, Gao Xing)

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