synonymJerry Sanders(Jerry Sanders) Generally refers to Jerry Sanders
Jerry Sanders (1936.9.12 -)——AMDThe great founder of the company, the pioneer of semiconductor industry, the AMD company he founded andIntelThe company has launched 40 years of arduous competition, successfully breaking Intel'sCPUThe monopoly position of the market has made great contributions to the prosperity and development of the PC industry.
In 2002, probably in historyAMDIn the most proud period, however, a comparison was still shocking: by the end of March 2002, Intel Corporationmarket valueOf the 205 billion dollars, AMD is just a fraction: 5 billion dollars;In 2001, Intel's revenue was 26.5 billion US dollars, while AMD's revenue was only 3.9 billion US dollars.More importantly, Intel is the most powerful money making machine on the earth, with annual profits of several billion dollars.In the five years before making profits in 2000, AMDdeficitHigh hanging.staymicroprocessorIn this market, no one will think Sanders can survive.
History has also confirmed this and“Moore's law”The same exact rule: In the early 1980s, Intel licensed 8080 microprocessors to 15 companies. Now, only AMD, the only survivor, is still challenging;Zilog, National Semiconductor, Motorola and many other new stars and giants continued to challenge, and finally failed.The latest story is Transmeta. People are enthusiastic about it. Even though the product has not been fully listed, its stock market value even exceeded that of AMD, but it was soon crushed by Intel.Because Intel not only blocked important customers, but also "generously" prepared at least 30 legal proceedingsChain Fist, even Transmeta will not be given more opportunities to breathe.
Only Sanders not only survived, but also began to surpass in product technology.As a result, the fate of Intel and the other monopoly giant in the industry——MicrosoftCompared with the fate ofDramaticReversal of:Microsoft operating systemAgainst the background of the continuous decline of PC price, the price has been rising against the trend, which fully demonstrates the power of monopoly.However, Intel's fate is another trend: in 1998,freshly bakedThe price of the latest microprocessor of $900 has dropped to less than $400;Intel'smarket shareIt also dropped from more than 90% to 75%.Sanders is undoubtedly the "culprit" of all this.Even in the court, he fought with Intel for 8 years, and finally miraculously won the lawsuit worth 500 million dollars.And the agreement stipulates that Intel cannot use legal weapons against it until 2010.Today, the top five PC manufacturers in the world, except Dell (which is Intel's most favorable customer), have all cooperated with AMD comprehensively.
Saunders not only enriched the wholeHigh tech industry, and it adds a new choice to the whole digital world: it makes every digital person free fromCPUThe pain of monopoly.It is no exaggeration to say that every PC user, even a loyal Intel user, should be grateful to Sanders.
Unfortunate and fortunate
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these years,silicon valleyTo Sanders, the people of our country are like watching a lively comedy, detached.However, people suddenly found that it seemed that Sanders' voice had not been heard for a long time.Only then did everyone realize what they had lost in life and began to miss it.
As the biggest rival to Intel, Sanders spent 25 years to challenge, chase and resist, and even won an eight year lawsuit worth 500 million dollars with Intel.Today, AMD not only survives in danger, but also has the momentum of catching up.At this time, Sanders' voice disappeared. He was praised as the greatest high-tech marketing businessman, and even Jobs was inferiormarketing managementYour Majesty, it's amazing that the fire began to stall at such a critical time.AsFairy BoySanders, the youngest of future generations, raised money for the establishment of AMD 33 years ago and became one of the last players to enter the chip company. Since then, he has been competing with Intel.Malone believes that among all high-tech stories, the story of AMD is the most frightening and heroic. It challenges one of the most successful and competitive companies on the planet year after year, generation after generation.Because Intel is like a sophisticated machine, it has never made mistakes and never given Sanders an opportunity to take advantage of it.
Now, by challenging this "idol", AMD has not only survived, but also has the potential to rise.In the Internet boom, an e-commerce company less than 10 months old can also exceed the market value of $1 billion, while AMD led by Sanders hit this line, but it took a full quarter of a century.The stock trend of AMD has also become the most ups and downs in the stock market. At one time, it is painful, at another time, it is ecstatic, at another time, it is thrown into the sky, at another time, it seems to be going bankrupt. The source of this scene is Sanders.
Today, the real semiconductor gold digging generation in Silicon Valley has turned pale.Their brilliance does not help to resist the laws of nature.Sanders' contemporaries have either retired or been buried, and he is the only one who is still struggling.It is Sanders' misfortune and great fortune to encounter such an opponent as Intel.Obviously, he could never knock Intel to the ground, but he did win some "points" in some rounds.He is a doomed loser, but he can always win the applause of the winner several times.
He was the first to hold a large-scale conference for employeespartyIt is he who promises never to lay off workers. He holds a lottery every year so that the lower level employees of the company have the opportunity to make a fortuneHollywood, driving a luxury car straight to the office.In fact, Sanders has already created the style that the latest Internet tycoons flaunt.Sanders not only enriched the entire high-tech industry, but also added a new choice to the entire digital world: he made every digital people free from the pain of CPU monopoly.
People expect Sanders' voice, but his voice not only worries AMD, but also worries the whole industry, because no one knows what he will say or do.Ma Long, a senior journalist, called out in the article: "Give Sanders freedom, let Sanders cheer again, and let people enjoy the happiness he brings.".Sanders needs to speak to the world, not enter the company museum.
The most unique scenery of Silicon Valley
In April 1998, a wind suddenly blew in Silicon Valley: Jerry Sanders, the boss of AMD, said that he was going to sell AMD toIBM, I will quit and return to my hometown.Rumors have eyes and nose, and soon spread all over the world.
People seem to welcome this rumor, and the stock of AMD, which has been declining, has also risen a few times as a result.Upside, a critical magazine in Silicon Valley, gloated to send Sanders away, summed up his long-term misdeeds, and finally said, "Jerry, we will miss you."
However, Sanders, 61, immediately came forward to dispel the rumor. The founder of AMD has been the CEO for 30 years.He has no intention of retirement. If someone calls the semiconductor industry "gold digging", Sanders must be the oldest gold digger.Although over the years, he has been overwhelmed by Intel and dug up sand, Sanders still refuses to admit defeat.This guy from the marketing department of Xiantong Company has been competing with Intel and National Semiconductor, the companies run by Xiantong's colleagues and friends (known as the Xiantong Gang) for 30 years.Today, old rivals likeRobert Noyes(Robert Noyce (1927-1990)), has already passed away;andGordon Moore （Gordon Moore）、Charles E. Spock(Charles Sporck) and Andy Grove have retired from their seats and the battlefield.Only Saunders, who has snow-white hair, is still young and old, and has the spirit of "never stop trying to win".
Sanders is definitely a landscape of Silicon Valley.He occupies no less space in the history of Silicon Valley than Grove.This is not just because of AMD, but his unique personality of unrestrained and spendthrift.WhetherHPThe founder of, or the descendants of Fairy Boy, such as Noyce, Moore, Grove, Spock, and so on, all advocate frugality and simplicity, but Sanders is an exotic treasure.The prodigal from Hollywood suddenly regarded Silicon Valley as a place to make moneyCadillac, with long hair, a luxury villa, and even wore a pair of infamous "pink pants".It is said that he also wore these pants to all corners of IBM.He hated self-restraint, hated the decoration of success, was obsessed with success, and made his utilitarianism known to the public naked.He was satisfied with the demeanor that a businessman should have, even if it was inappropriate and banal.
All this brought a refreshing change to the serious style of early Silicon Valley.With his unique charm, arrogance, wisdom and appropriate madness, he has long become a great celebrity in Silicon Valley.At that time, Grove and others were still unknown.Upside said that Sanders' flamboyant style is very strange in Silicon Valley.However, the modest and thrifty company seems abnormal, and everything brought by Sanders has become the mainstream.This is tantamount to saying that Sanders has corrupted the ethos of Silicon Valley.Upside also said: "I hope this latest retirement rumor is true."
A defeated fighter
Saunders is eager to get rich and says frankly, "I value money".He said, "I just want to make a lot of money and have a happy life. Why not?" For 30 years, he has never been able to reach the peak of success, but he has never been overwhelmed by failures and setbacks.Even in the early 1980s, when the semiconductor industry entered a depression period, AMD was thriving instead and once overshadowed Intel.The descendants of the three Fairchild companies can be described asdifferent styles : National Semiconductor is smart and practical, Intel pays attention to group wisdom, and AMD is neither one of them nor theirsIntermediate product, which is more different from HP.Just like Sanders himself, AMD has an uncertain temperament, and its stock fluctuates greatly."I often get involved in fights because I often fail"
McKenna, the public relations leader of Silicon Valley, said, "Jerry Sanders is probably the most talented, but also the most unreliable, of all the great men in Silicon Valley." To understand Sanders' unique personality, we must go back to his childhood.
Compared with most of the founders of Silicon Valley, Sanders' difficult childhood experience is unique.He was born on September 12, 1936ChicagoIn a hut on South Winchester Street, that was his grandfather's house, where he lived until he went to college.
When Sanders was born, his mother was only 15 years old.Father is a traffic light repairman and seldom goes home.Uncontrolled behavior, frequent binge drinking and making fun of others.Before he was five years old, his parents divorced. For a while, he lived with his mother. They kept moving and always lived in a dark low rent apartment. Later, he was homeless and adopted by his grandparents, who adopted his brother.After school, he made outstanding achievements and was often involved in fights.He is younger and weaker than his classmates.
Often involved in fights
Sanders showed this personality more vividly after becoming an entrepreneur. In order to fight well, he began to practice weight lifting when he was in middle school.At that time, he liked collecting stamps and started his first venture at the age of 15:PhilatelicProvide stamps.His grandfather often taught him: "For ordinary people, all good things can only come from hard work." He told Sanders that if he did not go to college, then he would be as cheap as dust.Grandfather's dream of success was to become an engineer.So after graduating from high school, Sanders was admittedUniversity of Illinois, studyengineering。This smart young man played truant for two years, so he graduated from college at the age of 21. This is his lifeThe most emptyTime.
Sanders took a group photo at the 2002 honorary alumni gathering "On the day of graduation, no one congratulated me. When I returned home, what awaited me was a bill from my grandfather, which listed in detail the expenses over the years: nothing more than my food, even my grandmother's laundry expenses. This was the debt my grandfather thought I owed, and asked me to pay it back in the future. I laughed with anger.How can my grandfather treat me like this?But I know that he loves me and is proud of me. "Twenty one years of suffering became the driving force of his life's struggle.
There is also a story of Sanders' survival, which is one of the most legendary experiences in the semiconductor industry: when he was 18 years old, he and his partner Jim attended a party, and a group of local ruffians fought with Jim. He fought against injustice and helped him out.He felt that two people could win by working together.Unexpectedly, Jim himself ran away and left his most loyal friend there.Saunders was almost killed, his chin, skull and ribscontusion, his face was cut by a canning knife.The gang also threw him into a metal dustbin.Fortunately, a neighbor threw him in the back of the cartrunk, sent to the hospital.His thick coat saved him, but his nose was deformed and a bone was taken from his forehead to repair it.
This is the turning point of his life. "What I remember is that I was betrayed by my friends. Jim is not my best friend, or even a friend I know very well. But I still went to help, and the result was such a return. I learned two lessons, one is that you can never rely on people you don't know, and the other is that I knew from then on that life is not fair.I try to pursue fairness. "
Like many poor children, Sanders has his own dream of life: "I want to be an actor, earn a lot of money, and have many beautiful women." But his crooked nose completely destroyed his dream.He isDouglasAfter working in the aircraft company for some time, I worked as an air conditionersystem designer。After only a few years of work, he found that if he wanted to equip a car, he would get richsalary, and create aindividual accountThe work is not right.He thought that selling was faster than making money for engineers, so he went againMotorolaWhensales manager。As a result, I found that I was a top salesman and was soon recruited into the Fairchild Company.
Loyalty doesn't pay well
Sanders rose step by step and his income increased greatly.But he has a timeless talent - living beyond his means.Hisliving standardIt's as if he earned twice as much as he actually earned.His material enjoyment and life style are not so much likeElectronicsThe big boss of the film industry is more like a big star.By the end of the 1960s, the fairy began to fall, and his situation became more difficult.Therefore, whenever he talks about this life, his voice will always be higher and higher, more and more angry.
The talent of Fairy Boy has flowed out, but Sanders, the deputy general manager, still doesn't want to leave. His subordinates are also very stable, but this loyalty has not been rewarded well.Soon Dr. Hogan took over the Fairy Boy, and Sanders was humiliated by being dismissed as an alien."At this time, a beloved person who has worked hard for the company for five years has become an obstacle and is no longer a treasure." Later, Hogan said to Sanders that the dismissal was indeed a mistake.
The sudden dismissal made him a pariah at once. After four months of extravagance, he spent all of his salary of 45000 dollars a year. His two children were hungry for food and expensive rent had to be paid."My old friend suddenly doesn't know meself-respectI was trampled on, and I considered suicide carefully. "Later, Sanders hired many people who were fired by the Fairy Boy: "I will not evaluate their loyalty again. I mainly want them not to be afraid, because I have tasted the taste of fear."
One day, John Carey, who was similar to Sanders, came to sleep on Sanders' sofa. They spent several days drafting a plan to create a new company.Finally, AMD was founded in 1969.There were 8 people at that time.Saunders is the president.He said, "Oh, we need a salesman.".Everyone said"You are." So Sanders has two jobs.
Sanders went to raise money, only to find that his fierceness and reputation were useless."Noyce always said that Intel raised $5 million in five minutes, while I spent five million minutes to raise only $50000. This is cruel, but I persevered."
In the process of lobbying investors, the first stop was Arthur Roark, who immediately provided Intel with 2.3 million dollars of industrial capital.Saunders has prepared 70 pages for this god of wealthprospectus。But Rock just said, "It's too late." Sanders also tried hard to persuade.Rock said that all the investors who had lost money in the past were managed by salesmen.
Give everything for AMD
Saunders lacked the favor of fortune all his life.He doesn't have a lot of money like Noyce when he founded Intel, nor like Spock when he went to an established company.He establishedAMDIt was almost from scratch.The company's take-off is entirely due to Sanders' tenacity and talent.Finally, there was an investment team, but it was not enoughVenture capitalUS $1.5 million.His friends helped, evenBob Noyce It has also become one of the venture investors of AMD.As of 5 p.m. on June 20, 1969, the minimum reservation amount must be collected.At 4:30 p.m., the total amount was 1.48 million US dollars. They calculated it repeatedly, and the total amount was still so much.In the next 20 minutes, three people and two investment advisers sat in silence. You stared at me and I stared at you. The atmosphere was suffocating.Frustrated, at 4:55, a postman came in with an envelope containing a check for $25000.There is no end in sight. It is still 5 minutes away from the deadlineMinimumMore than 5000 dollars, AMD officially opened.
Those who trust him need not regret.More than ten years later, they will have a return of 2000%.When AMD's shares were listed in New York, the company had 20000 employees and an annual revenue of more than 400 million dollars.The biggest advantage of the company is marketing and sales, which is of course Sanders' credit.The company also launched a notorious advertisement, which is an animated cartoon: AMD is regarded as the center of Silicon Valley;Intel and National Semiconductor can only stand on the sidelines, while the companies in front are supported by dead branches, which naturally refers to fairies.Sanders, the company, always harbors a grudge.At a distance, Motorola andTexas Instruments。
AMD has a littlehero-worshipAll the auras are concentrated on Sanders.Seven of the eight founders each hold 76500 shares, while SandersOld qualificationStatus: 102000 shares.But in June 1972, the company gave him another 48000 shares purchase privilege.But this is purely Sanders' manipulation, and his partners believe that he has begun to have a tendency to brazen himself to grab the biggestPie。
Angry middle-aged man
In January 1973, Sanders set about elaborating a new contract, which covered the provisions of his employment in AMD.These terms are very excessive. In order to make his new employment contract pass the board of directors, Sanders once again played tricks, even showed his hand. However, he succeeded again by virtue of his cheeky ability to do the same.One of the favorite words of the chairman of AMD is: "One person'sScope of activitiesIt should exceed the limits of its ability. "However, no one will live by this maxim.
Due to his hard childhood and respect for the lower class, he greatly simplified the company structure, and there were few intermediate links between the top and ordinary employees.Every year, he brings all the employees of the company to San Francisco, a restaurant with elegant atmosphere, to hold a grand Christmas party.These measures have greatly encouraged the morale of employees.
Sanders succeeded.Although from the beginning, he had to pay a greater price to realize his Silicon Valley dream.This is the most agile, excellent and resourceful public co star, drivingCadillacConvertible cars and a bearded Wang Zi have also become the focus of media attention.
But success comes at a huge price.Sanders may be the person who has experienced the most hardships in the turbulent flow of Silicon Valley.For AMD, he lost his best friend, wife and his own things.
His best friend, Ed Tuni, is one of the founders of AMD.In 1974, Sanders refused to ask him for more pay.Tuni wrote his resignation in anger, but Sanders accepted it.The friendship is over.
Saunders is aperfectionist。"I used to be an angry young man, an angry middle-aged man. I pursue perfection. The world is not perfect. I want to improve the world." He alwaysNervousnessAfter 15 years of marriage, it also collapsed.From the divorce in the summer of 1981 to the judgment of the court in the summer of 1983, he was almost completely crushed into a zombie."The reason why I wanted to maintain my marriage in the first year was that I could not admit failure. Fifteen years later, I still thought my marriage was a failure. But marriage was an important contract for me. I didn't want to break the contract, and I didn't like it to break me." At that time, they had a daughter.
Due to the breakdown of his marriage, his feelings and economy were crushed at the same time.HisPrivate propertyIt was cut in half to about 12 million dollars, which was only a fraction of the standard of the rich in Silicon Valley and only enough to maintain his lifestyle.His wife also shared half of his shares in AMD.
In the end, AMD calmed his pain.When it comes to marriage, Sanders will still burst into tears.
Victory is always so far away
There is a well-known AMDtelevision advertisingThere was a young man on the sea, dressed in merchant clothes, especially like Sanders, standing with two feet apartSurf boardUp, there are a group of young people around.A sea wave came, and only the young man could see it. He bent his body and successfully rushed out of the spiral wave.At this point, simple and attractiveAdvertising languageYes: "AMD Catch the Wave."
In the 1970s, Saunders createdbusinessThe miracle oflee iacocca stayChryslerThe miracles created are also brilliant.When AMD was still a company that made profits for other companies to produce chips, Sanders, with his unique charm, arrogance, intelligence and appropriate madness, alone made AMD the focus of public attention.Sanders, who is taller than in real life, makes AMD appear taller than in reality.
ThreeFairchild Semiconductor According to their different designs, our colleagues have taken different paths.National Semiconductor is a smart and practical store style, and Intel is a research groupThink tankStyle, AMD is a completely different style, which can be summarized as "personality worship", always around Sanders, in SunnyvaleCorporate HeadquartersThere is a Saunders' in the reception hallBust, onTexasThere is a street in Austin named Sanders Road.
In 1984, AMD's sales reached a record $1.1 billion, the best year in AMD's history.In the same year, Intel's sales were 1.6 billion dollars, and SandersAnnual General MeetingIt was announced that "AMD will become the champion of integrated circuit in the United States at the end of the 1980s, surpassing National Semiconductor, Intel, Texas Instruments and Motorola." This goal seems not far away, but at this time the American semiconductor industry faced a huge crisis, and AMD entered a difficult stage of development.
Japanese manufacturers have entered the market since the late 1970sstorageMarket, due togovernment investment With the advantages of financial support, Japanese manufacturers pose a great threat to American semiconductor companies.Intel gave up its memory business and transferred all its strength to microprocessors. It successfully developed 386 processors, which became a milestone for Intel to take off again.Since then, AMD has been left behind by Intel.
In 1989, Sanders transferred the whole company to a new market, several years later than Intel.In 1991, AMD launched its 386 processor AM386, breaking Intel's monopoly on PC microprocessors.AMD has always claimed that Intel broke the technology exchange agreement reached between the two companies in the mid-1980s.In 1992, the court ruled that Intel did have some misconduct in contract execution, but AMD still became a victim of its own myopia.Because AMD also failed to produce chip switching Intel's microprocessor technology according to the contract, Intel and AMD finally reached an out of court settlement in 1995.
In 1994, AMD attempted toPentium processorThe challenge of was met with a major failure.The company's biggest mistake was the 1994 microprocessorTechnical ForumThe annual meeting showed the K5 processor prematurely, and AMD officials boasted that the K5 would be more Pentium than IntelProcessor performanceIncrease by 30%, but this is the result of comparison using simulation chips. The actual chips have not yet been produced. When AMD found that they could not be produced as scheduled, the company's public relations department was in big trouble.
K5 processor scheduling failed.In 1995, AMD acquired Nextgen, a chip design company, and launched K6 processor in April 1997.International Data Corporation"This is the best, most timely and most strategic product ever released by AMD," said Kelly Henry, a semiconductor analyst at AMD
AMD has missed many great opportunities for development in the past, but in any case it is one of the most powerful semiconductor companies in the world. Sanders, the never say die marketing king, will seize this last opportunity to lead AMDRevitalize the momentum。
A lone wolf
There is a deep fear of failure in Sanders' heart, but failure is always like a ghost. Sanders has to struggle with failure all his life.His frivolous and exposed character, his pompous appearance and show off cannot hide his inner vulnerability and sensitivity.Sanders bears the most tragic color of Silicon Valley, because he has indomitable tenacity.
Over the past 30 years, under the leadership of Sanders, AMD has experienced ups and downs for several times, and has been ableSales abilityIt has developed AMD from a small company with an office in the bedroom to an international company with sales of more than 2 billion dollars, competing with Intel, led by Andy Grove, a descendant of Fairy Boy, and Charles Spock's National Semiconductor Company.In 1997, the K6 processor launched by AMD launched the most powerful challenge to Intel's Pentium family.In 1999, the more advanced K7 was introduced, which may lead Intel in performance for the first time.But somehow, the company's losses are further expanding.
Now Sanders should be an angry old man.But old people can't afford to be angry.Sanders has never failed in terms of success or wealth, but he has never really succeeded.In this respect, he can never compare with Jobs, Larry Allison, Noyes, Hewlett, Packard, etc.But in this rich book of Silicon Valley, Sanders has occupied the most important part.He is on a par with the heroes he admires.
People looked forward to the day when Jerry retired, but they didn't wait until their necks were sore.Several times it was rumored that he would step down, and the company was on the verge of extinction, but Jerry was still so interesting and approachable.He said that his contract with the company stipulated that he had to work until 2003,He did not have.The idea of leaving early.Although he is old, he still believes that he is the best sales master in Silicon Valley.Of course, the shares of Sanders in AMD are rare now.
AMD as itsPersonal characterThe day of external embodiment of the "Tao" has ended forever.Sanders himself said several times that he would leave the company."If I can give up my wife, I can also give up AMD." This is an honest answer, but also an answer to comfort my heart.Deep inside, he's still doing itAmerican Dream。As a controversial figure, he said, "I'm sure that the way I treat life has brought me a lot of pain. I'm not sure if there will be more in the future. ButMy lifestyleThat's it. "
Saunders, in the computer industry, is always a lonely wolf.His howl is still reverberating, so that we will not feel that the industry is too stereotyped.
This time it should be true
On February 15, 2001, AMD announced that Sanders would resign in April 2002CEOPosition, giving way to President andchief operating officer Hector de J. Ruiz, but will remainChairman of the BoardFirst position.After the news spread, it caused great turbulence in the industry.For decades, AMD has been struggling and surviving under the shadow of Intel's giant, and has tried to find its own highlights, but most of the time, it was defeated by Intel.
AMD was listed at 9 dollars in 1982, and experienced the first time in August 1983Share splitting。In the next 17 years, the company has been wandering in the trough, and the price of each share even dropped to $4 in 1991.It was not until 2000 that AMD challenged Intel, the chip leader, to successfully reverse the situation: in February 2000, AMD was the first to launch theOperation speedThe fastest 850 MHz chip boosted the morale of the company. Just one month later, AMD took the lead and launched 1000 MHz chips. Investors were encouraged by the two big wins“Velociraptor(Athlon) "chip's popularity is also growing day by day,Market shareStable and rising.
The success of the war in early 2000 led to a sharp rise in AMD's share price.In the first nine months of 2000, if anyone bought the shares of this company,Rate of returnMore than 100%.Especially inScience and Technology UnitDuring the adjustment period, the performance of AMD shares was particularly remarkable.At the price of $80 per share, AMD announced thatShare allotmentThis is the first time that this company has really given investors the best reward after 17 years of silence.All financial channels and newspapers in the United States report AMD's developments as hot news.
Influenced by Intel's surplus warning in September 2000, AMD also declined from its peak. However, AMD's profit in 2000 was 794 million dollars, with a profit of 2.36 dollars per share, which can be said to be the best performance in the company's history.The ups and downs, joys and sorrows of AMD seem to be a true portrayal of Sanders' personal experience.
By 2002, Sanders, 66, had been at the helm of AMD for more than 30 years. Some people called him the "visionary leader" of the semiconductor industry, but others thought he was "corruptImage of Silicon Valley”And scorn it.
Sanders and his successor Dr. Lu Yizhi
After 2000 years of glory, Sanders announced with satisfaction that he decided to retire in April 2002.It is generally believed that Sanders' withdrawal in the heyday of the company is also considered as a torrent of courageGo back。It has been rumored that Sanders will retire for some time, but the company is in a difficult period. Sanders with a fighter character will never give up easily;However, AMD has been in a favorable position in the competition with Intel, and his retirement has also brought a complete end to his life.
After loss
AMD basically confirmed that Hector de J. Ruiz, the current president, chief operating officer and member of the board of directors, will be the CEO, replacing Sanders, the current chairman and CEO.Dr. Rultz received his doctorate from Rice University in Houston, USA.1972-1977Texas InstrumentsCompany.Joined in 1977Motorola, semiconductor product departmentOperations Manager。In 1994, he became Executive Vice President and General Manager of Motorola Group.In January 2000, he came to AMD and took over as chairman and chief vice president of businesstransaction managementI have put forward many ideas to promote business development and improve efficiency.For a long time, he has helped AMD and Motorola reach a number of agreementsTechnology tradingThe key person of.He said, "Jerry is a giant in the industry. I follow his footsteps with a bit of trepidation. However, after a period of cooperation, we are very harmonious."
Because Dr. Ruerz has made outstanding achievements in his profession, he has won many awards from various societies, including being honored as an outstanding Hispanic engineer in 1999 by the National Achievement Award Conference for Hispanic Engineers.He isUniversity of TexasMember of the Fund Advisory Committee of the School of Engineering.Now, he has frequently started to speak to the outside world:
"AMD has launched a series of projects from K5 and K6chipI learned a lot.On chip designcore technology We have the same capabilities as Intel. ""Many people engaged in the design of" Suolong "are actually from DEC."
"We will still focus on microprocessors and flash memory in the next few years. We can't be distracted." "Semiconductors, on the whole, are increasingly penetrating into people's lives. So there is no reason to think that the chip industry will not continue to develop in the next few years."
On April 27, 2002, Jerry Sanders' history as the chief executive of AMD will come to an end.Over the past 33 years, with him in this seat, no one else dares to touch it, which is undoubtedly a miracle in the high-tech field.However, the miracles created by Jerry Sanders are far more than these. It can even be said that no one can better explain the cruelty of high-tech competition and the great value created by competition than Sanders.
According to the contract, Saunders will continue to serve as chairman until the end of 2003.The successor to the CEO is, of course, Rurz.People still have doubts about the former president of Motorola Semiconductor Division, but Sanders believes that Ruizi can surpass him, "at least, I think he willBeagleRolfe's successor, Beret, did a good job. "
"Never give up!"
Over the past few decades, Intel has used“Technical patents”Set obstacles for weapons and competitors, and even crush the rise of innovators again and again.The latest story is Transmeta. People are enthusiastic about it. Even though the product has not been fully listed, its stock market value even exceeded that of AMD, but it was soon crushed by Intel.Because Intel not only blocked important customers, but also "generously" prepared a series of at least 30 legal proceedings, which won't give Transmeta more opportunities to breathe.However, in the future, competitors are likely to put Intel in a passive situation with the same weapons and means.There is a saying: "Follow the way of othersGive him back”。
Technological innovation has never been about heroes in terms of money.Although Intel has invested more in R&D than other companies in the whole industry, Intel still cannot change the situation of innovation exhaustion.Even in Intel's bestProgressive innovationOn the other hand, Intel also started to lag behind AMD.The number of patents registered by AMD and Intel each year is: 1998 (560, 705), 1999 (825, 735), 2000 (1055, 797), 2001 (1090, 811).In other words, since 1999, AMD has led Intel in the number of patent registrations.Although, this is not a reflectionTechnological innovation capabilityThe only indicator of is enough to show a trend.
However, Saunders is unique, and no technological innovation can replace it.Therefore, we have to wait for whether AMD's "post Sanders era" will be as brilliant as in the past.The whole industry hopes for the existence of competition, and every user hopes for the continuation of competition.Of course, this desire is only for interests, not Saunders'personal charisma。To take a direct example, in 1998, Intel's top grade microprocessor was $900, which has dropped to $400.Among them, the role played by Sanders is naturally the most critical.
Regardless of success or frustration, Sanders is a naturalOptimist。"I am the most loyal believer in the American Dream. I am a bastard withSwedenPeople, Suge peopleIrelandHuman and German blood.All my ancestors are immigrants, one is SwedishcontractorOne is Irish labor.They came to the United States to pursue a better life. As long as you put enough energy and effort into it, nothing is impossible. This is my consistent belief. "
Now, Sanders really needs a rest. He seems to be more detached than the whole industry and those outsiders.Maybe, we really didn't realize Sanders' value until we lost him, and we began to miss this unique character.However, he has to fight one day at a time. In 2003, Intel“Gallop”Put pressure on the CPU market again.As the president of the American Semiconductor Association, Sanders still cheers for AMD.He pointed out that the fundamental purpose of Intel "Centrino" is to muddle "real innovation", and try to control all components of PC architecture, and then continue to impose inferior technology on partners and users."Centrino" is certainly not the first time. Over the years, IntelChipsetThe strategy of "bundling" and attacking competitors is the same as that of the motherboard.In addition, Intel has been putting moreFunction integrationTo the chip.But, after all, these are allcore business Within.This time, integrationWireless technology, not only across the CPU business, and even beyond the scope of computers, into the territory of communications.
AMD is always Sanders' child, and he is still worried about the company whose life is like a string."When I look back, my God, I really hope not to compete with Intel, because that is a terrible choice. However, Intel has offended my feeling about fair play! Intel itself will not change, but competition forces them to change, so I am very proud of that."
His futureepitaphWhat should I write? Sanders said, "Never give up, never surrender!"
