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| From 2003 to 2008, in China, UFIDA 、 Kingdee 、 SAP 、 wave The total sales of the four leading ERP enterprises account for about half of the entire ERP industry. And with ERP Market capacity With the rapid growth of ERP, the camp of several leading manufacturers in the ERP market has remained stable for a long time. From the above analysis, we can see that China's ERP software industry Market concentration - Straight is maintained at a high level, showing approximate Oligopoly Pattern. |
Leading Chinese and foreign manufacturers jointly lead the Chinese market | The manufacturers that dominate the ERP market in China have Domestic brands UFIDA and Kingdee also have international brand SAP、 Oracle 、 Infor , Microsoft, etc. For a long time, UFIDA and Kingdee have always occupied the domestic brands leading role At the same time, SAP and other international brands are also in the leading position in China's ERP market. |
| M&A and Brand influence It is an important factor in the formation of ERP industry barriers. ERP giants rely on their powerful Financial strength , through enterprise mergers and acquisitions to achieve their own scale upgrade, so as to form a higher Market barriers 。 In the ERP market, M&A has become an improvement Enterprise scale and market share And accelerate enterprise realization Industrial transformation The only way to promote enterprises to become bigger and stronger. Small and medium-sized enterprises in the market, facing the powerful financial strength and R&D strength of industry giants, are difficult to compete with them and face the problem of survival. Therefore, the big giants formed through mergers and acquisitions in the ERP market have directly raised the entry threshold of the ERP industry. In 2009, ERP local manufacturers and international enterprises Brand competition A very intense year saw a craze of M&A in the domestic ERP market. Big enterprises such as UFIDA and Kingdee have been accelerating M&A of small and medium-sized software enterprises in the ERP industry. So far, many M&As have been completed in China's ERP market. Secondly, the long-term accumulation of ERP industry Brand reputation Customers and professional experience have also become the market Barriers to entry 。 High brand reputation makes it difficult for many small and medium-sized enterprises to enter the ERP market, thus forming barriers to market entry. |
Leading manufacturers have pricing initiative | ERP leading enterprises have achieved monopoly on the industry by accelerating mergers and acquisitions, thus monopolizing the price. Therefore, leading enterprises in the ERP market have the initiative Pricing power Therefore, ERP leading enterprises can maintain their own operations at a high profit level for a long time. As enterprise customers rely more and more on the leading enterprises in the ERP market, they are more and more dependent on ERP Industrial monopoly Only applicable. SAP It is estimated that before 2014, the company's software and related business income Will double, Operating profit margin It will also reach at least 35%. |
The strong will always be strong | In the future, the differentiation between the superior enterprises and the inferior enterprises in the ERP market will be further intensified, Industrial concentration It will be further improved. With the localization of international ERP giants in China Development speed Accelerated, the performance of local leading manufacturers is increasingly outstanding, and the expansion speed is accelerating. In China, the ERP market in the future will show a pattern of "strong always strong". The fierce competition will mainly focus on the first tier manufacturers, while the second and third tier manufacturers will face the problem of survival. |
New entrants have many advantages | Many new industries are not inferior to market monopolists in technology. They have used the SaaS model platform to reach the peak of the company's products. Only by seizing the opportunity reasonably can we survive from the cracks and occupy a wider sky. On April 20, 2023, Huawei announced the realization of independent and controllable MetaERP research and development, and completed the replacement of the old ERP system. [2] |