synonymDaimler(Automobile company) generally refers to Mercedes Benz Group Co., Ltd
Mercedes Benz Group Co., Ltd（Mercedes-Benz Group AG）, formerly known as Daimler AG（Daimler AG）, headquartered in GermanyStuttgart, is the world's largestcommercial vehicleManufacturer, the world's largest luxury car manufacturer and the second largest truck manufacturer.[36]The company includesMercedes BenzThere are four business units: automobile, Mercedes Benz light commercial vehicle, Daimler truck and Daimler financial services.
On March 28, 2019,Zhejiang Geely Holding GroupAnd Daimler AG announced that they will establish a joint venture to jointly operate and promote the transformation of smart brands worldwide, and are committed tosmartCreate a world leading brand of high-end electric intelligent vehicles.The joint venture company is headquartered in China, and both parties hold 50% shares respectively.[1]
In February 2022, Daimler officially changed its name to Mercedes Benz Group Co., Ltd.[25]
In 1890, Daimler andMaybach They established their own engine company, Daimler Motoren Gesellschaft (DMG for short).In addition, the lucky star drawn by hand at that time began to be used in the company's products.
Daimler Gottlieb Daimler
In March 1899, Amy Yerinick, who was then the Austrian Consul General in Hungary and a member of the management committee of Daimler Automobile Company, drove a car named after her daughter Mercedes (gentleness). After winning the "Nice Tour" car race, he proposed that Daimler's cars should be named after "Mercedes". Daimler agreed with him.
In 1901, the "Simplex" brand car designed by William Maybach first adopted "Daimler Mercedes" as the trademark.
In 1909, Daimler placed one star in the ring, four small three resident stars and "Mercedes";In 1923, the Trident was placed in theEngine radiatorabove.Since then, this auspicious star has stood proudly in the wind with elegant demeanor, which is really eye-catching.
On June 29, 1926, Daimler and Mercedes Benz merged to establish Daimler Benz, which played an important role in automobile history. Since then, all the cars they produced have been named "Mercedes Benz".
Historical photos
In 1960,JaguarAfter purchasing the "Daimler" brand, we launched a number of Jaguar Daimler models, which have been used up to now.1989, USAFord Motor CompanyAcquisition of Jaguar.Therefore, the owner of the Daimler trademark has always been Ford.Daimler may use the "Daimler" brand for company or transaction purposes, or add other words as the name of a listed company, but shall not use the brand to name automotive products.In the market, only the large cars produced by Ford's Jaguar Company use the Daimler brand.
In May 1998, Daimler Benz acquired Chrysler Motor Company of the United States at a price of 36 billion dollars, and the company was renamedDaimler Chrysler , ranking the fifth largest automobile giant in the world.However, the life of Chrysler after the merger is not easy. Due to high costs and other reasons, Chrysler has been hovering on the edge of loss.
On May 14, 2007, DaimlerChrysler announced that the private equity fund Cerberus finally successfully acquired 80.1% of the shares of its Chrysler Group with 5.5 billion euros (equivalent to 7.4 billion dollars or 55 billion yuan), and DaimlerChrysler continued to hold 19.9% of the shares.
On October 4, 2007,DaimlerChryslerThe bulletin said that the company had changed its name to Daimler AG through voting at the shareholders' meeting, thus formally completing the separation procedure of Daimler in Germany and Chrysler in the United States.
On February 23, 2018,Geely GroupAcquired 9.69% shares of Daimler at a price of about 9 billion US dollars, becoming the largest shareholder of Daimler, the parent company of Mercedes Benz.[2]
In July 2018,BaiduWe announced to deepen strategic cooperation with Daimler in the fields of automatic driving and Internet of Vehicles.[3]
On February 12, 2020, Daimler (DMLRY. US) diesel valves lost 30.6 billion yuan in net profit, which plummeted by 64%, and cut its management by 10%.[4]
On December 13, 2021, BAIC Group announced that, in order to strengthen the long-term strategic cooperation between the two sides, it has held 9.98% shares of Daimler AG in 2019 through continued investment.This shows that both sides fully recognize the success of long-term cooperation in the past and attach importance to future development.At the same time, Daimler Group holds 9.55% shares of BAIC Motor Corporation Limited and 2.46% shares of BAIC Bluevale. The cross shareholding will help both parties to achieve high-quality development and long-term success in the Chinese market.BAIC Group said that according to the agreement, BAIC Group had no plan to further increase its shareholding in Daimler Group.[22]
In January 2022, Daimler announced that it would change its name from Daimler AG to Mercedes Benz Group AG from February 1.On January 30, Daimler's official website launched the new name of the company in advance.[23-24]
On October 26, 2022, Mercedes Benz Group said that it planned to exit the Russian market and sell its industrial and financial services subsidiaries to local investors.[29]
On November 8, 2023, Daimler Truck Holding Co., Ltd. released its financial report for the third quarter of 2023.During the reporting period, the Group's revenue increased to 13.9 billion euros, compared with 13.5 billion euros in the same period last year;The Group's adjusted EBIT increased to € 1.34 billion, compared with € 1.27 billion in the same period last year;Net profit was 957 million euros, slightly lower than 990 million euros in the same period last year, which was mainly due to the positive impact of one-time ultra-low tax rates.In the third quarter of 2023, the Group's global total sales reached 128861 vehicles, compared with 134972 vehicles in the same period of last year.From the beginning of the year to September, the group's overall sales volume was 385921 vehicles higher than that of the same period last year.[42]
Current leaders
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The current leader of Mercedes Benz Group is the Chairman of the Board of Directors of Mercedes Benz GroupConlin pine（Ola Källenius）。[27]
On October 10, 2014, Daimler and BAIC Group signed an agreement that Daimler will invest 1 billion euros in the joint venture Beijing Benz Automotive Company to expand production, and Beijing Benz will start production in 2015Benz GLASUV.[6]
In October 2018, Daimler will cooperate with Geely to establish an online car hailing joint venture in China to carry out ride and car sharing services.Both parties will hold 50% equity respectively.[7]
In September 2019, Geely (00175) and Daimler will set up a joint venture in China after investing 50 million euros in German flying cars.[8]
BYD
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On May 27, 2010, German automobile enterprise Daimler and Chinese automobile enterprise BYD officiallySign the joint venture agreement。The agreement decided to establish Shenzhen BYD Daimler New Technology Co., Ltd., with a registered capital of 600 million yuan and half of the equity of each party.This cooperation between BYD and Daimler is different from other joint venture brands. Both of them are technology exporters. New products will also use new brands, and the first new energy vehicle is planned to be launched in 2013.The research and technology center, in which both parties hold half of the equity, develops electric vehicles in China.BYD will provide the core technology of electric vehicles.[9]On July 30, 2010, the listing ceremony of the new company was held at BYD Shenzhen Pingshan Base.Wang Chuanfu, President of BYD, and Dr. Thomas Weber, a member of Daimler's Board of Directors, pulled down the red silk plaque“Shenzhen BYD Daimler New Technology Co., Ltd”Officially announced operation.[10]
Enterprise honor
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On July 19, 2018, the Fortune Global 500 list was released, and Daimler AG ranked 16th.[11]
In July 2019, the Fortune Global 500 list was released, and Daimler AG ranked 18th.[12]
On November 16, 2019, Hurun Research Institute released the 2019 Hurun Global Unicorn Active Investment Agency Top 100 List, and Daimler was on the list.[13]
On February 20, 2020, it was selected into the Forbes Blockchain Top 50 List (Issue 2).[14]
On May 13, 2020, Daimler ranked 326th in the 2020 Forbes Global 2000.[15-16]
On August 10, 2020, Daimler AG (DAIMLER) ranked 20th in the Fortune Global 500 list in 2020.[17]
In May 2021, Daimler ranked 41st in the "2021 Forbes Global 2000"Bit.[20]
In October 2021, he was selected into the Forbes 2021 Global Best Employer List, ranking 37th.[21]
In August 2022, Mercedes Benz Group ranked 38th in the Fortune Global 500 list in 2022.[28]
In November 2022, it was reported that the website of China Intellectual Property Journal published the global ranking of invention patent enterprises in the field of automatic driving, and Daimler ranked eighth with 1383 patents.[30]
On December 9, 2022, Mercedes Benz Group ranked 120th in the 2022 Hurun Global 500 with 667 billion yuan.[31]
In June 2023, it was selected into the 2023 Forbes Global Enterprise 2000 List released by Forbes, ranking 42nd。[35]
In August 2023, with a revenue of 157781.7 million US dollars, he was listed in the Fortune Global 500 list in 2023, ranking 47th.[39]
Enterprise Events
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Recall events
On February 9, 2016, Daimler announced that it would recall 840000 vehicles equipped with Takata in the United StatesSafety air bagThe vehicle is expected to cost 340 million euros.The recalled vehicles include 705000 Mercedes Benz and 136000 Daimler trucks.However, Daimler did not disclose the specific models involved.
Daimler said it would announce recall costs at the end of fiscal 2015.The annual net profit will drop to 8.7 billion eurosEBITIt will reach 13.2 billion euros.[18]
On June 4, 2022 local time, Mercedes Benz Group, an automobile enterprise, said that it would recall nearly 1 million vehicles worldwide due to possible problems with brake boosters of some vehicles.According to a statement issued by Mercedes Benz, the recalled vehicles involve ML, GL (BR 164) and R-Class (BR 251) series models produced between 2004 and 2015.It is reported that the total number of recalled vehicles is about 993000, of which about 70000 are in Germany.[26]
On April 9, 2023, according to the disclosure of the National Highway Traffic Safety Administration, Daimler Truck North America Co., Ltd. (DTNA) is recalling some 2020-2022 Freightliner M2 106, FCCC S2G CAB/CHAS, FCCC S2RV 106 CAB, 2021 Freightliner Sport M2 112, 2021-2022 Freightliner 108SDThere are 54375 Freightliner 114SD, Freightliner M2 112, Freightliner Sport M2 106 and FCCC SC2 106 CAB models in total. The reason is that the windshield wiper linkage may be broken, resulting in wiper failure.[33]
On May 14, 2023, according to the disclosure of the National Highway Traffic Safety Administration, Daimler Truck North America Co., Ltd. (DTNA) is recalling some 2021-2024 Thomas Built SAF-T-LINER C2 school buses, a total of 23603.[34]
On September 15, 2023, the National Highway Traffic Safety Administration disclosed that Daimler Truck North America Co., Ltd. (DTNA) would recall 380 2021-2024 Thomas Built C2 JOULEY school buses equipped with low-voltage circuit breakers.The recall reason is that the low-voltage circuit breaker may fail, thus losing the driving force, power steering or vehicle lighting, increasing the risk of collision.[41]
On May 16, 2024, the Japanese subsidiary of the German automobile manufacturer Mercedes Benz Group reported to the Ministry of Land, Resources and Transport of Japan that it would recall some vehicles due to defects in the electric power steering system.The recalled objects include 34 models, including "A180" and "B180", manufactured from October 2018 to April 2024, with a total of 112261 vehicles.[43]
"Discharge valve"
On April 14, 2019, it was reported that the Daimler Group was investigated by the German auto industry regulator, the Federal Bureau of Automotive Transport, on suspicion of allowing tens of thousands of its cars to pass the exhaust gas detection by means of software fraud.[19]
On February 9, 2023, the Fair Trade Commission of South Korea said that when developing emission reduction technologies, four automobile companies, including Mercedes Benz, BMW, Audi and Volkswagen, reached an agreement on the introduction of software that can manipulate the amount of urea water injection (according to the provisions of the Fair Trade Law, all of them are improper joint acts),The Justice Commission decided to issue a correction order to four enterprises and impose a fine of 42.3 billion won (provisional).The specific amount of fines is 20.7 billion won for Mercedes Benz, 15.7 billion won for BMW and 6 billion won for Audi.Volkswagen decided to issue a correction order only because the related cars were not sold in South Korea.[32]
