The Chief Strategy Officer (CSO) is a person who can exercise his/her authority and possess a variety of skills so that the strategy can be implemented.Use modernEnterprise strategic managementKnowledge, technology, methods and means provide enterprises with development plansorganization structure、Business model、Operation processas well ascorporate culture, brand, marketing, human resources, finance and taxation, informatization, management and other comprehensive systems or single level strategic service personnel.
In fact, they are not pure strategic planners, nor are they just experts who study strategy.On the contrary, they are rich in business,Strategic orientationto make clear.The Chief Strategy Officer plays an important role in coordinating more formalStrategic processAnd inject knowledge, and also strive to create a favorable environment to improve people's strategicspontaneity。The latter function is usually inseparable fromBusiness DepartmentOr the front-line operation departments at the forefront of inspection and learning work closely together.
Chinese name
Chief Strategy Officer
Foreign name
Chief Strategy Officer
Definition
Department head of enterprise strategy formulation
Establishment
Usually, the CEO serves concurrently or has an independent person in charge
There are several reasons why companies add CSO to their senior management team.
First, many changes have taken place in the business world, such asorganization structureMore complexGlobalization processThe rapid introduction of new regulatory rules and difficulties in innovation make it more difficult for CEOs to control everything, even when it comes toStrategy implementationThis is also true for such an important area.
Secondly, it is the nature of the strategy itself.The formulation of strategy is a continuous process, not a phased process.Therefore, the successful implementation of the strategy relies more on rapid and efficient decision-making than ever before.
Finally, becauseLine ManagerThe strategy will be interpreted and interpreted in its own way. Even if the senior management team exerts an iron hand, the strategy implementation process will still often get out of control.In this case, the CEO needs a senior executive to help him share the responsibility.
The role of CSO is easily misunderstood.In fact, they are not pure strategic planners, nor are they just experts on strategy.On the contrary, they are experienced,Strategic orientationIt is clear that he often led some major strategic actions or important businesses, and held various positions in operation before taking the position of CSO.CSOs must undertake three key tasks:strategic plan；Promote change immediately;Promote energy maintenanceOrganizational changeDecision of.
Establishment benefits
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As enterprises increasingly regard the quality of senior management team ascompetitive edge, they need toinnovative thinking To consider the design and construction of the team.Of course, this is not to deliberately add a fashionable position with uncertain functions.But CSO is not such an unworthy position.In fact, we have seen the short-term, medium-term and long-term benefits of setting up a chief strategic officer in enterprises. These advantages prove the necessity of restructuring the leadership team.
In the short term, the Chief Strategy Officer is a pioneer who can provide timely solutions to important problems.AIG(American International Group) CSO Brian Schreiber told us that when he was appointed to this position, he wanted to be "the first person to call when people find new [strategic] opportunities." Only in this way can he quickly mobilize the right people to make decisions - such as convening senior management teams or specific areas (such as capital andrisk management ）Experts.In addition, he can ensure that every decision is supported by sufficient strategic and financial reasons;The two are not always compatible.
However, Schreber and other CSOs are not just "firemen" when other managers encounter strategic difficulties.They should also actively deal with those department heads who are too busy to deal withStrategic issues。
In the medium term, CSO has formed a world-classStrategy formulationAnd executive ability.In fact, many chief strategic officers have set up special departments to hire people with high-level skills andcompetitive power(such as business development, competitive analysis, M&A, etc.)Organizational competitiveness。In addition, CSO should also ensure that the above capabilities can bedivision managerImplement and implement to all levels of the enterprise.
In fact, when the professional chemical manufacturer H.B. Fuller announced the establishment of the first CSO, it stressed that this initiative could "strengthen and coordinatestrategic plan, business development, process optimization, information technology and other key functional departments. "And when Marjorie Dorr was appointed to the United StatesHealthcaremerchantWellPointWhen the company's chief strategic officer, the company's CEOpress conferenceAccording to the above statement, Dorr will "cooperate with all business departments vertically and horizontally, [develop] specific and feasible plans and measurable goals."
In the long run, the establishment of the position of Chief Strategic Officer can be seen as effectiveSuccession Planning Arrangement mechanism.In Cadbury Schweppes, Todd Stitzer served as DrCEO of Pepper/Seven UpCadburySwayzer CSO, Vice President and CEO.Pepsi ColaCEO of PepsiCoIndra Nooyi (Indra Nooyi)ABBCompany andMotorolaServed by the companyEnterprise Strategy Department head, who was appointed asPepsiCoSenior Vice President of Strategy and Development, later appointed as President andCFOHe was promoted to CEO in 2006.As executive headhunter Heidrick&Struggles' executive partner Krishnan Rajagopalan pointed out to us, "Those who serve as chief strategic officers hope that they will be able to master the highest power of the enterprise sooner or later."
Establishment role
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The chief strategy officer is a person who can exercise his/her authority and possess a variety of skills so that the strategy can be put into practice.In fact, they are not pure strategic planning knowledge, nor are they just experts who study strategy.On the contrary, they are rich in business,Strategic orientationto make clear.
The Chief Strategy Officer plays an important role in coordinating more formalStrategic processAnd inject knowledge, and also strive to create a favorable environment to improve people's strategicspontaneity。The latter function is usually inseparable fromBusiness DepartmentOr the front-line operation department at the forefront of experiment and learning.
The role of the Chief Strategy Officer depends onCEO, the reason is not only that the latterstrategic decision They have the ultimate power, and it depends on their skill combinationBehavioral tendencyAnd how to manage the enterprise.
The market will also affect the role of the Chief Strategy Officer.Market situationWhen good, the role of the Chief Strategy Officer is to deal with the long-term vision andInvestment issues。When the market situation is bad, we need to reformulate our strategy.
Qualified
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The Chief Strategy Officer is a versatile person.Most CSOs claim that they havetechnical management, marketing and operation, etc.
A doer, not just a thinker.Although CSOStrategy formulationIt is roughly balanced with the time allocation of implementation, but they must focus on the latter.
Pay attention to the strategic planning of "horizon two".The senior management team usually handles short-term and long-term affairs well.However, we can not pay enough attention to the medium-term problem with a deadline between one year and four years.CSO must focus on the "medium-term" strategic planning of the enterprise, because it isStrategy implementationThe critical period of.
Be an influencer, not a dictator.CSO must not rely onAbuse of powerTo succeed.They use their profound industry knowledge, organizational ties and effectivenesscommunication skillsTo win.
Establishment principle
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Attaching importance to medium-term strategy All executives will divide their own time levels according to three strategic levels.The three strategic levels are: expand and maintain in the short termcore business (the first level);Cultivate new businesses in the medium term (the second level);Formulate practical programs for long-term development (the third level).
However, CSO will pay special attention to the second level and strive to integrate the three levels.Other members of the senior management team spend more time in the long and short term, but pay less attention to the medium term.Therefore, CSO's attention to the medium term highlights its unique value.
