Collection
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Customer profile

Enterprise's collection of customer integrated information
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Customer Profile refers to the collection of integrated customer information by enterprises, including demographic information (age, gender, occupation), consumer psychological characteristics (activities, interests, opinions, values), consumer demand, consumer behavior patterns, transaction records, credit, etc., to fully understand the profile of customers.
Chinese name
Customer profile
Foreign name
Customer Profile
Concept
Enterprise's collection of customer integrated information
Category
Marketing