To ensure the establishment of the backbone network of national informatization education certification and the smooth implementation of the national informatization education certification project
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To ensure the backbone of national informatization education certificationnetworkAfter analyzing and understanding the purpose and importance of this project, market support and services are particularly important.Therefore, it is necessary to carry out targeted market support and service work according to strategic and thorough market plan and in combination with the resources of the government, manufacturers, institutions, social groups and other aspects.At the same time, we should flexibly adjust and implement the market work plan according to the continuous changes of the market and the adjustment of project policies and business directions.Strive to establish a relatively complete market support and service system on the national informatization education certification project.Provide all-round and three-dimensional market support and service guarantee for relevant units in the system.
Chinese name
Project promotion
Purpose
Establish the brand market image of the national informatization computer education certification project
Establish the brand market image of the national informatization computer education certification project
Improve the popularity of CEAC National Informatization Training and Certification Center
Expand the influence of national informatization computer education certification project in various regions
location
Announce
edit
The successful operation of the national informatization computer education certification project needs to form a set of unique models, such as: business philosophy, management model, training system, teaching style, education content, etc.It is a crucial link for this training project to publish these contents and give timely publicity by means of effective market work.Therefore, in this year's market work, we mobilized the enthusiasm of all members of the CEAC National Information Equalization Training and Certification Center system. We relied on the initially established market atmosphere to effectively publicize the project, quickly seize the training market and establish the authority of the national information computer education certification project,This will enable CEAC National Informatization Training and Certification Center to become popular as soon as possible and serve the development of regional informatization promotion.Make the national informatization computer education project an important standard to measure the informatization level of local enterprises and institutions.So that the market awareness of the project can be improved and a good brand image of training certification can be established as soon as possible.
Therefore, the support and service work is positioned as an authorized training system characterized by government, standardization, authority and joint market development.
Media publicity plan
Announce
edit
According to the characteristics of the national informatization computer education certification project and the analysis of the target audience, the media release plan can be divided into two parts: long-term release arrangement and temporary release arrangement:
1. Long term launch plan:
Computer World: Features: one of the newspapers with the largest circulation, coverage and market awareness of IT
Form: columns with newspaper flowers and corresponding hard advertisements
Layout: one fourth of the column, advertising arranged according to needs
China Computer News: Features: high awareness of IT, rich training content, and relatively well matched readers
Form: relatively fixed columns and corresponding hard advertisements
Layout: Each column is about 500 words long, and advertisements are arranged according to needs
China Electronic Newspaper: Features: the industry newspaper led by the Ministry of Information Industry and guided by the Information Promotion Department, with the audience of local governments
Government agencies and large enterprises and institutions
Form: fixed column plus newspaper flower
Page: Informatization Weekly, about 500 words per issue
2. Temporary release plan:
Make flexible arrangements according to the requirements of the office and the progress of project implementation.The advertising efforts will pay more attention to the publicity effect, mainly full page and half page advertising.The average publication rate of half page advertisements in national professional newspapers is no less than once a month.Closely combined with various promotional activities, timely reports will be made to enhance the effect of the activities. Relevant reports on TV and online media will also be strengthened.
3. Description
Local CEAC National Informatization Training and Certification Center can send its business trends, cooperation projects, newsletters and other contents to the Cooperation and Development Department of CEAC National Informatization Training and Certification Management Office in the form of electronic documents, so that the Office can publish such information in the above column.
